Skin care dynamic growth in current value terms in 2023, registering stronger growth than that seen in the previous year. The category continued to perform well despite the challenging economic environment thanks in part to skin care routines becoming an increasingly important part of the daily habits of many Italians. Strong price hikes were also a key driver of value growth. Elevated inflation led to a substantial increase in the selling prices of most products, with promotional activity also...

Euromonitor International’s Skin Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Skin Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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