Table of Content

Skin Care in Italy
Euromonitor International
May 2024

List Of Contents And Tables

SKIN CARE IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Skin care sees growth due to price increases while volume sales see a strong recovery
The official end of the pandemic has a mixed impact on sales in 2023
Body care continues to struggle as consumers shy-away from the category
PROSPECTS AND OPPORTUNITIES
Positive outlook for skin care but challenges remain
Efficacy and sustainable claims set to drive skin care innovation
Beauty specialists set to grow at the expense of pharmacies
CATEGORY DATA
Table 1 Sales of Skin Care by Category: Value 2018-2023
Table 2 Sales of Skin Care by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Skin Care: % Value 2019-2023
Table 4 LBN Brand Shares of Skin Care: % Value 2020-2023
Table 5 LBN Brand Shares of Basic Moisturisers: % Value 2020-2023
Table 6 LBN Brand Shares of Anti-agers: % Value 2020-2023
Table 7 LBN Brand Shares of Firming Body Care: % Value 2020-2023
Table 8 LBN Brand Shares of General Purpose Body Care: % Value 2020-2023
Table 9 LBN Brand Shares of Premium Skin Care: % Value 2020-2023
Table 10 Forecast Sales of Skin Care by Category: Value 2023-2028
Table 11 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN ITALY
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
Italian consumers prioritise gratification in beauty and price in personal care
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources