The most dramatic growth was seen by fortified/functional (FF) other hot drinks in 2021, thanks to the boost to demand for Milo from Nestl? Japan. The Milo brand accounts for most sales of FF plant-based and malt-based hot drinks in Japan, and is perceived to be a healthy and nutritious hot drinks option. Milo previously mainly targeted growing children aged 7-12 years old. However, in recent years its consumer base has expanded, with adult consumers also seeing it as a convenient way to boost t...

Euromonitor International’s Fortified/Functional Beverages in Japan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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