Table of Content

Fortified/Functional Beverages in Japan
Euromonitor International
December 2021

List Of Contents And Tables

FORTIFIED/FUNCTIONAL BEVERAGES IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Nestl?’s Milo attracts adult consumers as a convenient fortified product
Home seclusion continues to dent the recovery of FF carbonates and FF concentrates
The type of product decides the outcome of FF energy drinks
PROSPECTS AND OPPORTUNITIES
New product development expected to accelerate to respond to diverse consumer demands
Potential to expand the consumer base for FF chocolate-based and malt-based hot drinks
New product development with a focus on immunity expected to continue
CATEGORY DATA
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 4 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2016-2021
Table 5 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021
Table 6 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
Table 7 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
Table 8 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021
Table 9 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 10 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 11 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 12 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 13 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN JAPAN
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 14 Sales of Health and Wellness by Type: Value 2016-2021
Table 15 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 16 Sales of Health and Wellness by Category: Value 2016-2021
Table 17 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 18 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 19 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 20 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 21 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 22 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 23 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 24 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 25 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 26 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 27 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 29 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources