Fortified/functional beverages continued to increase at a healthy pace in 2019 on the back of further sales expansion in energy drinks and fortified/functional sports drinks. Although nearing maturity, energy drinks continues to see value growth thanks to solid unit price growth. Achieving higher unit prices will become increasingly crucial in the coming years as there is little scope to increase per capita volume consumption in energy drinks. Low and no sugar drinks are the most in-demand when...
Euromonitor International’s Fortified/Functional Beverages in Austria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: FF Hot Drinks, FF Soft Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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