Table of Content

Fortified/functional Beverages in Austria
Euromonitor International
February 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Energy Drinks and Sports Drinks Drive Sales in F/f
Juice Manufacturers Expand Into F/f Products
F/f Rtd Tea Does Well Out of Premium Positioning
Competitive Landscape
Red Bull Stays Ahead of the Rest
Juice Producers Add New Ingredients To Boost Energy and Enhance Moods
Red F/f Water Falls Out of Favour
Category Data
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2014-2019
Table 4 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2014-2019
Table 5 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2014-2019
Table 6 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2014-2019
Table 7 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2014-2019
Table 8 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
Table 9 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
Table 10 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
Table 11 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
Table 12 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024
Executive Summary
Health and Wellness Sales Continue To Grow, With A Move To Natural, Whole Foods Private Label Dominates Across Organic Packaged Food
Environmental Concerns Promote Sales of Organic, Local and Animal-free Products
Private Label Continues To Lead Health and Wellness Sales Products
Modern Grocery Retailers Remain Preferred Channel, and Internet Retailing Gains Ground
Favourable Prospects for Health and Wellness, With Demand for Organic Expected To Rise
Market Data
Table 13 Sales of Health and Wellness by Type: Value 2014-2019
Table 14 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 15 Sales of Health and Wellness by Category: Value 2014-2019
Table 16 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 17 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 18 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 19 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 20 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 21 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 22 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 23 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 24 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 25 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 26 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources