Hair care continued to benefit from the upmarket shift in demand across beauty and personal care at the end of the review period. With a growing concern for brand positioning and the effectiveness of hair care products, Chinese consumers are displaying a greater willingness to pay higher prices for premium brands with a strong reputation. Hair care saw accelerated current value growth in 2018, as rising demand for high-end hair care products more than offset declining sales of 2-in-1 products. P...
Euromonitor International’s Hair Care in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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