Table of Content

Hair Care in China
Euromonitor International
July 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Consumers continue to invest in their hair in 2019 to achieve colour and vitality
Premium segment booming in 2019 as local players enter the fray
Adolph benefits from strong distribution while K?rastase sees sales spike as it launches Tmall store
2020 AND BEYOND
COVID-19 impact
Affected products within hair care
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Hair Care by Category: Value 2014-2019
Table 2 Sales of Hair Care by Category: % Value Growth 2014-2019
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Table 4 NBO Company Shares of Hair Care: % Value 2015-2019
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
Table 6 LBN Brand Shares of Hair Care: % Value 2016-2019
Table 7 LBN Brand Shares of Colourants: % Value 2016-2019
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
Table 9 LBN Brand Shares of Styling Agents: % Value 2016-2019
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
Table 11 Forecast Sales of Hair Care by Category: Value 2019-2024
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
E-commerce a key driver of growth in beauty and personal care in 2019
Competitive landscape intensifies as domestic players make significant inroads
A young and engaged audience offers strong potential for the future of beauty and personal care in China
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024
MARKET DATA
Table 14 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources