The fragrances market in Guatemala collapsed in 2020, with strong double-digit loss recorded as a result of COVID-19. Both mass and premium categories were affected during the year. Mass fragrances were impacted by home seclusion, which negated the need for fragrances, as well as the economic impact of the pandemic which caused lower-income consumers to save and prioritise essential products. Premium fragrances, meanwhile, contracted significantly in value terms due to the promotions and discoun...

Euromonitor International’s Fragrances in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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