Table of Content

Fragrances in Guatemala
Euromonitor International
June 2022

List Of Contents And Tables

FRAGRANCES IN GUATEMALA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery in 2021 driven by increased social interaction
Direct selling leads fragrances
Direct sellers evolving, strengthening their digital sales
PROSPECTS AND OPPORTUNITIES
Catalogue sales and advertising to drive sales of mass and premium fragrances, respectively
A market driven by innovation
Further growth of e-commerce expected
CATEGORY DATA
Table 1 Sales of Fragrances by Category: Value 2016-2021
Table 2 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Fragrances: % Value 2017-2021
Table 4 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 5 LBN Brand Shares of Premium Men’s Fragrances: % Value 2018-2021
Table 6 LBN Brand Shares of Premium Women’s Fragrances: % Value 2018-2021
Table 7 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
BEAUTY AND PERSONAL CARE IN GUATEMALA
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 9 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources