In line with other mature economies, couples in Italy are having fewer or no children, and when they do have children it is tending to be at a later stage in their lives compared to past generations. This has led to a decline in the birth rate, and thus a fall in sales of nappies/diapers/pants. However, older parents tend to enjoy more financial stability and are more willing and able to spend on their children, which has helped sustain sales to some extent.
Euromonitor International’s Nappies/Diapers/Pants in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Disposable Pants, Nappies/Diapers.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Nappies/Diapers/Pants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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