Table of Content

Nappies/Diapers/Pants in Italy
Euromonitor International
March 2022

List Of Contents And Tables

NAPPIES/DIAPERS/PANTS IN ITALY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Players turn to influencers to help compensate for the country’s declining birth rate
Lillydoo arrives in Italy with its innovative subscription model
Disposable pants on the rise
PROSPECTS AND OPPORTUNITIES
Local commerce an opportunity for e-commerce of diapers
More families expected to turn to low-cost retail channels over the forecast period due to financial pressures
Demand for nappies/diapers set to fall in line with declining birth rate
CATEGORY DATA
Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026
CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026
CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026
TISSUE AND HYGIENE IN ITALY
EXECUTIVE SUMMARY
Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2016-2021
Table 8 Infant Population 2016-2021
Table 9 Female Population by Age 2016-2021
Table 10 Total Population by Age 2016-2021
Table 11 Households 2016-2021
Table 12 Forecast Infant Population 2021-2026
Table 13 Forecast Female Population by Age 2021-2026
Table 14 Forecast Total Population by Age 2021-2026
Table 15 Forecast Households 2021-2026
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources