The prospects for energy drinks are likely to be negatively impacted by price rises following the decision to raise the GST on such products from 18% to 28%. The decision was made by the GST Council in September 2019 with the intention of removing the anomaly of caffeinated drinks being taxed at a lower rate than carbonates. With energy drinks also subject to a cess (tax) of 12%, this took the effective tax rate to 40%. While some less expensive brands, such as Hungary-based, Hell Energy, have b...

Euromonitor International’s Energy Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


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* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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