Table of Content


Energy Drinks in India
Euromonitor International
February 2022

List Of Contents And Tables

ENERGY DRINKS IN INDIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Reduction in consumption occasions continues to hamper off-trade penetration and growth
Energy drinks remains heavily underpenetrated due to caffeine concerns and price
Red Bull dominates on the back of its partnerships and new product launches
PROSPECTS AND OPPORTUNITIES
India’s demographic expected to remain attractive for companies operating in energy drinks
Products with natural or healthier ingredients expected to be demanded
Caffeine concerns may limit the growth potential of energy drinks
CATEGORY DATA
Table 1 Off-trade Sales of Energy Drinks: Volume 2016-2021
Table 2 Off-trade Sales of Energy Drinks: Value 2016-2021
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026
SOFT DRINKS IN INDIA
EXECUTIVE SUMMARY
Soft drinks in 2021: The big picture
Communication around functional references is of paramount importance
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 25 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2017-2021
Table 26 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2018-2021
Table 27 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2017-2021
Table 28 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2018-2021
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
APPENDIX
Fountain sales in India
Trends
DISCLAIMER
SOURCES
Summary 1 Research Sources