After a negative 2017, sports drinks saw recovery in volume sales in 2018, but a decline in values sales. Amidst a difficult macroeconomic environment, consumers have become sensitive to prices particularly for non-essential products, when it comes to purchasing decisions. During 2018, it was very common to see strong promotional activity at supermarkets, focused mainly on deals such as buy three and pay for two, that led to a decrease in unit prices. With Colombians adopting healthier lifestyle...
Euromonitor International’s Sports Drinks in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sports Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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