Rising health awareness in Kenya is likely to have an increasing influence on sugar confectionery in 2020. Many Kenyan consumers are now aware of the negative health effects of high sugar intake, with this contributing significantly to the growing incidence of lifestyle diseases such as diabetes and obesity. This growing awareness is particularly likely to be seen among mid- and upper-income groups, with such people becoming more cautious as to which foods they buy for themselves and their famil...
Euromonitor International’s Sugar Confectionery in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Boiled Sweets, Liquorice, Lollipops, Medicated Confectionery, Mints, Other Sugar Confectionery, Pastilles, Gums, Jellies and Chews, Toffees, Caramels and Nougat.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sugar Confectionery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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