Table of Content

Sugar Confectionery in Kenya
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Rising health awareness in Kenya will boost sales of naturally sweetened sugar confectionery in 2020
Kenafric Industries is likely to see strong current retail value growth in 2020, with cheap prices and accessible products
COVID-19 will reduce retail volume sales of sugar confectionery, as price sensitive consumer divert spending to essential products
RECOVERY AND OPPORTUNITIES
Kenya’s excise duty on sugar confectionery is expected to lead to increased current unit prices into the forecast period
Health concerns will drive innovation in sugar confectionery into the forecast period
Rural to urban migration will continue to support the growth of sugar confectionery
Summary 1 Other Sugar Confectionery by Product Type: 2020
CATEGORY DATA
Table 1 Sales of Sugar Confectionery by Category: Volume 2015-2020
Table 2 Sales of Sugar Confectionery by Category: Value 2015-2020
Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
Table 5 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020
Table 6 NBO Company Shares of Sugar Confectionery: % Value 2016-2020
Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020
Table 8 Distribution of Sugar Confectionery by Format: % Value 2015-2020
Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025
Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025