Although drinking milk products will continue to record solid growth in both retail volume and current retail value terms in 2020, two factors will hamper drinking milk’s even stronger growth. The first is the popularity of unpackaged milk in Kenya, which will remain widely available in residential areas in 2020 and will be preferred by many consumers due to its more affordable price, despite the concerns of poor hygiene. All a consumer needs to do is take along a clean milk bottle to a milk sta...
Euromonitor International’s Drinking Milk Products in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Flavoured Milk Drinks, Milk, Milk Alternatives, Powder Milk.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Drinking Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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