Table of Content

Drinking Milk Products in Kenya
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Use of traditional milk stations will hamper the growth of drinking milk in 2020
Innovation will drive retail volume sales in 2020, with flavoured and high value milk products attracting consumer interest
Githunguri Dairy will continue to gain current retail value share in milk thanks to its focus on quality
RECOVERY AND OPPORTUNITIES
Retail volume sales of flavoured milk products will continue to rise into the forecast period
State-owned New Kenya Co-operative Creameries will maintain its leading position but government will halt privatisation plans
Shelf stable milk will continue to record stronger current retail value growth than fresh milk into the forecast period due to its cheaper price and the rising cost of living
CATEGORY DATA
Table 1 Sales of Drinking Milk Products by Category: Volume 2015-2020
Table 2 Sales of Drinking Milk Products by Category: Value 2015-2020
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2016-2020
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020
Table 7 Distribution of Drinking Milk Products by Format: % Value 2015-2020
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025