Table of Content

1 INTRODUCTION 28
1.1 STUDY OBJECTIVES 28
1.2 MARKET DEFINITION 28
1.2.1 INCLUSIONS AND EXCLUSIONS 29
1.3 MARKET SCOPE 30
1.3.1 MARKET SEGMENTATION 30
1.3.2 YEARS CONSIDERED 31
1.4 CURRENCY CONSIDERED 31
1.5 STAKEHOLDERS 32
1.6 SUMMARY OF CHANGES 32
2 RESEARCH METHODOLOGY 33
2.1 RESEARCH DATA 33
2.1.1 SECONDARY DATA 34
2.1.2 PRIMARY DATA 34
2.1.2.1 Breakup of primary profiles 35
2.1.2.2 Key industry insights 35
2.2 MARKET BREAKUP AND DATA TRIANGULATION 36
2.3 MARKET SIZE ESTIMATION 37
2.3.1 TOP-DOWN APPROACH 37
2.3.2 BOTTOM-UP APPROACH 38
2.4 MARKET FORECAST 42
2.5 RESEARCH ASSUMPTIONS 43
2.6 RESEARCH LIMITATIONS 44
3 EXECUTIVE SUMMARY 45
4 PREMIUM INSIGHTS 51
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN WEB CONTENT MANAGEMENT MARKET 51
4.2 WEB CONTENT MANAGEMENT MARKET, BY TOP 3 ENTERPRISES 52
4.3 WEB CONTENT MANAGEMENT MARKET IN NORTH AMERICA, BY PRODUCT TYPE
AND ENTERPRISE 52
4.4 WEB CONTENT MANAGEMENT MARKET, BY REGION 53
?
5 MARKET OVERVIEW AND INDUSTRY TRENDS 54
5.1 INTRODUCTION 54
5.2 MARKET DYNAMICS 54
5.2.1 DRIVERS 55
5.2.1.1 Growing demand for personalized content 55
5.2.1.2 Increasing adoption of omnichannel marketing 55
5.2.1.3 Rapid integration of AI and automation 55
5.2.2 RESTRAINTS 56
5.2.2.1 Interoperability issue due to data integration 56
5.2.2.2 Complexity of managing large-scale implementations 56
5.2.3 OPPORTUNITIES 57
5.2.3.1 Increasing shift toward cloud-based SaaS content management systems 57
5.2.3.2 Shift toward interactive content 57
5.2.4 CHALLENGES 58
5.2.4.1 Migration of data into new formats from multiple systems 58
5.2.4.2 Managing user permissions and security 58
5.3 WEB CONTENT MANAGEMENT: EVOLUTION 59
5.4 SUPPLY CHAIN ANALYSIS 60
5.5 ECOSYSTEM ANALYSIS 61
5.5.1 CONTENT MANAGEMENT PROVIDERS 62
5.5.2 DIGITAL ASSET MANAGEMENT PROVIDERS 63
5.5.3 WEBSITE DEVELOPMENT & MANAGEMENT PROVIDERS 63
5.5.4 WORKFLOW MANAGEMENT PROVIDERS 63
5.5.5 TECHNOLOGY PARTNERS 63
5.5.6 END USERS 64
5.6 CASE STUDY ANALYSIS 64
5.6.1 SAVAGE VENTURES TRIPLED CONTENT OUTPUT AND AUDIENCE GROWTH WITH WORDPRESS VIP 64
5.6.2 BURBERRY BOOSTS DIGITAL AGILITY WITH CONTENTSTACK’S HEADLESS CMS 64
5.6.3 AMPLIENCE STREAMLINED LANDMARK GROUP’S CONTENT,
SPEEDING UP UPDATES SIGNIFICANTLY 65
5.6.4 VANGUARD BOOSTS EFFICIENCY, PERSONALIZATION, AND ENGAGEMENT WITH ADOBE CMS 66
5.6.5 PEP TRANSFORMED DIGITAL ASSET MANAGEMENT WITH OPENTEXT
FOR STREAMLINED WORKFLOWS 67
5.7 REGULATORY LANDSCAPE 67
5.7.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 68
5.7.1.1 North America 71
5.7.1.1.1 US 71
5.7.1.1.2 Canada 71
?
5.7.1.2 Europe 71
5.7.1.3 Asia Pacific 72
5.7.1.3.1 China 72
5.7.1.3.2 India 72
5.7.1.3.3 Japan 72
5.7.1.3.4 Singapore 72
5.7.1.4 Middle East & Africa 73
5.7.1.4.1 UAE 73
5.7.1.4.2 KSA 73
5.7.1.5 Latin America 73
5.7.1.5.1 Brazil 73
5.7.1.5.2 Mexico 73
5.8 PATENT ANALYSIS 74
5.9 TECHNOLOGY ANALYSIS 78
5.9.1 KEY TECHNOLOGIES 78
5.9.1.1 AI & ML 78
5.9.1.2 NLP 79
5.9.1.3 CDNs 79
5.9.2 COMPLEMENTARY TECHNOLOGIES 79
5.9.2.1 Big data analytics 79
5.9.2.2 Cloud computing 80
5.9.2.3 IoT 80
5.9.3 ADJACENT TECHNOLOGIES 81
5.9.3.1 Cybersecurity 81
5.9.3.2 Blockchain 81
5.10 PRICING ANALYSIS 82
5.10.1 PRICING TREND OF KEY PLAYERS, BY TOP THREE PRODUCT TYPES 82
5.10.2 INDICATIVE PRICING ANALYSIS OF WEB CONTENT MANAGEMENT,
BY END USER 83
5.11 INVESTMENT AND FUNDING SCENARIO 83
5.12 PORTER’S FIVE FORCES ANALYSIS 84
5.12.1 THREAT OF NEW ENTRANTS 85
5.12.2 THREAT OF SUBSTITUTES 86
5.12.3 BARGAINING POWER OF SUPPLIERS 86
5.12.4 BARGAINING POWER OF BUYERS 86
5.12.5 INTENSITY OF COMPETITIVE RIVALRY 86
5.13 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS 86
5.14 KEY CONFERENCES AND EVENTS, 2024–2025 87
5.15 KEY STAKEHOLDERS AND BUYING CRITERIA 88
5.15.1 KEY STAKEHOLDERS IN BUYING PROCESS 88
5.15.2 BUYING CRITERIA 89
?
5.16 IMPACT OF AI ON WEB CONTENT MANAGEMENT MARKET 90
5.16.1 TOP USE CASES AND MARKET POTENTIAL 90
5.16.1.1 Key use cases 90
5.16.2 CONTENT CREATION AND PERSONALIZATION 91
5.16.3 SEARCH ENGINE OPTIMIZATION 91
5.16.4 REAL-TIME ANALYTICS AND OPTIMIZATION 91
5.16.5 AUTOMATED CONTENT TAGGING AND CLASSIFICATION 91
5.16.6 CONTENT CURATION AND RECOMMENDATION 91
5.16.7 IMAGE AND VIDEO MANAGEMENT 91
5.16.7.1 Traditional to AI-enhanced web content management roadmap 92
6 WEB CONTENT MANAGEMENT MARKET, BY PRODUCT TYPE 94
6.1 INTRODUCTION 95
6.1.1 PRODUCT TYPE: WEB CONTENT MANAGEMENT MARKET DRIVERS 95
6.2 CONTENT MANAGEMENT 97
6.2.1 RISING ADOPTION OF AI IN CONTENT CREATION AND MANAGEMENT 97
6.2.2 CONTENT CREATION 98
6.2.2.1 AI text generation 99
6.2.2.2 AI image generation 99
6.2.2.3 AI voice generation 99
6.2.2.4 AI video generation 100
6.2.3 CONTENT COLLABORATION 100
6.2.4 CONTENT GOVERNANCE 101
6.2.5 CONTENT ANALYTICS 101
6.2.6 CONTENT DELIVERY 101
6.3 DIGITAL ASSET MANAGEMENT 102
6.3.1 PROVIDING CENTRALIZED ORGANIZATION AND RETRIEVAL OF DIGITAL ASSETS 102
6.3.2 DOCUMENT MANAGEMENT 103
6.3.3 VERSION CONTROL & MANAGEMENT 103
6.3.4 ACCESS CONTROL 104
6.4 PERSONALIZATION & TARGETING 104
6.4.1 INCREASING PERSONALIZED CONTENT TO ENHANCE CUSTOMER EXPERIENCE 104
6.5 CONTENT MARKETING 105
6.5.1 NEED FOR CONSISTENT BRAND MESSAGING ACROSS MULTIPLE DIGITAL CHANNELS 105
6.5.2 SEARCH ENGINE OPTIMIZATION (SEO) RECOMMENDATIONS 106
6.5.2.1 Search and indexing management 107
6.5.3 WEBSITE MEMBERSHIPS 107
6.5.4 CONTENT STRATEGY CREATION 108
6.5.5 AI CONTENT TRANSLATION 108
?
6.6 WEBSITE DEVELOPMENT & MANAGEMENT 108
6.6.1 DEMAND FOR SEAMLESS USER EXPERIENCES AND OPTIMIZED WEBSITE PERFORMANCE 108
6.6.2 AI-POWERED WEBSITE DEVELOPMENT 109
6.6.3 THEME AND PLUGIN CONTROL 110
6.6.4 WEBSITE DASHBOARDS 110
6.7 WORKFLOW MANAGEMENT 111
6.7.1 STREAMLINED COLLABORATION AND EFFICIENT CONTENT APPROVAL PROCESSES ACROSS TEAMS 111
6.8 OTHERS 112
7 WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT MODE 113
7.1 INTRODUCTION 114
7.1.1 DEPLOYMENT MODE: WEB CONTENT MANAGEMENT MARKET DRIVERS 114
7.2 CLOUD 116
7.2.1 SCALABILITY AND FLEXIBILITY TO ADAPT TO CHANGING BUSINESS NEEDS AND TRAFFIC 116
7.3 ON-PREMISES 117
7.3.1 ENHANCED DATA SECURITY AND CONTROL OVER CONTENT INFRASTRUCTURE 117
8 WEB CONTENT MANAGEMENT MARKET, BY ARCHITECTURE 118
8.1 INTRODUCTION 119
8.1.1 ARCHITECTURE: WEB CONTENT MANAGEMENT MARKET DRIVERS 119
8.2 COUPLED 121
8.2.1 USER-FRIENDLY INTERFACES AND QUICK IMPLEMENTATION BOOST COUPLED ARCHITECTURE ADOPTION 121
8.3 DECOUPLED 122
8.3.1 ENABLING FLEXIBLE OMNICHANNEL DELIVERY FOR ENHANCED USER EXPERIENCES 122
8.4 HEADLESS 123
8.4.1 EMPOWERING CONTENT REUSE ACROSS CHANNELS WHILE ALLOWING CUSTOM FRONT-END DEVELOPMENT 123
8.5 HYBRID 124
8.5.1 MAXIMIZING CONTENT MANAGEMENT CAPABILITIES BY COMBINING TRADITIONAL EASE WITH MODERN SCALABILITY 124
9 WEB CONTENT MANAGEMENT MARKET, BY END USER 126
9.1 INTRODUCTION 127
9.1.1 END USER: WEB CONTENT MANAGEMENT MARKET DRIVERS 127
9.2 ENTERPRISES 128
9.2.1 MEDIA & ENTERTAINMENT 131
9.2.1.1 Seamless content delivery to enhance audience engagement and monetization strategies 131
9.2.1.2 Publishing & news 132
9.2.1.3 Film & video production 133
9.2.1.4 Gaming & interactive media 133
9.2.1.5 Music & audio streaming 134
9.2.1.6 Advertising & marketing agencies 134
9.2.2 RETAIL AND E-COMMERCE 134
9.2.2.1 Personalized shopping experiences driven by dynamic content increase customer loyalty and sales conversions 134
9.2.3 SOFTWARE & TECHNOLOGY 136
9.2.3.1 Agile content management supports rapid product updates and enhances user documentation accessibility 136
9.2.4 HEALTHCARE & LIFE SCIENCES 137
9.2.4.1 WCM solutions help healthcare professionals improve team communication, enhance patient care results, and uphold compliance 137
9.2.5 BFSI 138
9.2.5.1 Enhanced customer service through consistent and up-to-date information across digital channels 138
9.2.6 TRAVEL & HOSPITALITY 139
9.2.6.1 Ensuring content synchronization and accessibility across various touchpoints 139
9.2.7 GOVERNMENT 140
9.2.7.1 Incorporating built-in compliance checks with web content accessibility guidelines 140
9.2.8 EDUCATION 142
9.2.8.1 Empowering educational institutions to build user-friendly websites for diverse audiences 142
9.2.9 OTHER ENTERPRISES 143
9.3 INDIVIDUALS 144
9.3.1 RISE OF PERSONAL BRANDING DRIVES WCM ADOPTION AMONG INDIVIDUAL USERS 144
10 WEB CONTENT MANAGEMENT MARKET, BY REGION 146
10.1 INTRODUCTION 147
10.2 NORTH AMERICA 149
10.2.1 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET DRIVERS 149
10.2.2 NORTH AMERICA: MACROECONOMIC OUTLOOK 150
10.2.3 US 155
10.2.3.1 Rising demand for personalized digital experiences with active support for AI evolution 155
10.2.4 CANADA 156
10.2.4.1 Government support and data governance enhance
AI adoption in WCM 156
10.3 EUROPE 156
10.3.1 EUROPE: WEB CONTENT MANAGEMENT MARKET DRIVERS 157
10.3.2 EUROPE: MACROECONOMIC OUTLOOK 157
?
10.3.3 UK 162
10.3.3.1 Businesses prioritize mobile-optimized, user-friendly platforms for seamless content creation and management 162
10.3.4 FRANCE 163
10.3.4.1 "France Num" initiative encourages SMEs to adopt digital tools and WCM solutions to improve competitiveness 163
10.3.5 GERMANY 163
10.3.5.1 Switch to TYPO3 for public sector websites highlights commitment to transparency, innovation, and cost efficiency 163
10.3.6 ITALY 164
10.3.6.1 Increasing focus on AI-driven functionalities to personalize content and analyze user behavior 164
10.3.7 SPAIN 164
10.3.7.1 Digital Agenda 2025 to support digitization of public administration and adoption of advanced digital tools 164
10.3.8 REST OF EUROPE 165
10.4 ASIA PACIFIC 165
10.4.1 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET DRIVERS 166
10.4.2 ASIA PACIFIC: MACROECONOMIC OUTLOOK 166
10.4.3 CHINA 172
10.4.3.1 Rapid digital transformation and e-commerce growth to drive WCM adoption 172
10.4.4 INDIA 173
10.4.4.1 Digital infrastructure growth and focus on AI integration to foster market growth 173
10.4.5 JAPAN 173
10.4.5.1 Evolving media consumption and rise in digital marketing to fuel market growth 173
10.4.6 SOUTH KOREA 174
10.4.6.1 Open data initiatives and government policies to drive technological innovation 174
10.4.7 ASEAN 174
10.4.7.1 Increasing support for digital transformation initiatives to drive market 174
10.4.8 REST OF ASIA PACIFIC 175
10.5 MIDDLE EAST & AFRICA 175
10.5.1 MIDDLE EAST & AFRICA: WEB CONTENT MANAGEMENT MARKET DRIVERS 175
10.5.2 MIDDLE EAST & AFRICA: MACROECONOMIC OUTLOOK 176
10.5.3 MIDDLE EAST 181
10.5.3.1 Saudi Arabia 181
10.5.3.1.1 SDAIA to advance data-based governance by introducing projects combining AI and advanced analytics in public services 181
?
10.5.3.2 UAE 182
10.5.3.2.1 Launch of "Zero Bureaucracy" program to simplify administrative processes and improve citizen access to services 182
10.5.3.3 Turkey 183
10.5.3.3.1 Government push to enhance digital infrastructure to drive market 183
10.5.3.4 Qatar 183
10.5.3.4.1 Focus of “Qatar e-Government 2020 Strategy” on modernizing government websites and services to drive market 183
10.5.3.5 Rest of Middle East 184
10.5.4 AFRICA 184
10.5.4.1 Rapid digitalization and increasing internet penetration to drive market 184
10.6 LATIN AMERICA 185
10.6.1 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET DRIVERS 185
10.6.2 LATIN AMERICA: MACROECONOMIC OUTLOOK 186
10.6.3 BRAZIL 190
10.6.3.1 Government initiatives like E-Digital Strategy to promote digital inclusion to drive market 190
10.6.4 MEXICO 191
10.6.4.1 Government initiatives toward technological advancements to boost market growth 191
10.6.5 ARGENTINA 191
10.6.5.1 Government initiatives like Digital Agenda 2030 to improve digital literacy and access to technology to drive market 191
10.6.6 REST OF LATIN AMERICA 192
11 COMPETITIVE LANDSCAPE 193
11.1 OVERVIEW 193
11.2 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2022–2024 193
11.3 REVENUE ANALYSIS, 2019–2023 195
11.4 MARKET SHARE ANALYSIS, 2023 195
11.4.1 MARKET RANKING ANALYSIS 196
11.5 PRODUCT COMPARISON 198
11.5.1 ADOBE (ADOBE EXPERIENCE MANAGER) 199
11.5.2 SITECORE (SITECORE) 199
11.5.3 ACQUIA (DRUPAL) 199
11.5.4 AUTOMATTIC (WORDPRESS VIP) 199
11.6 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023 200
11.6.1 STARS 200
11.6.2 EMERGING LEADERS 200
11.6.3 PERVASIVE PLAYERS 200
11.6.4 PARTICIPANTS 200
11.6.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023 202
11.6.5.1 Company footprint 202
11.6.5.2 Region footprint 203
11.6.5.3 Product type footprint 204
11.6.5.4 Architecture footprint 205
11.6.5.5 Enterprise end user footprint 206
11.7 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023 206
11.7.1 PROGRESSIVE COMPANIES 207
11.7.2 RESPONSIVE COMPANIES 207
11.7.3 DYNAMIC COMPANIES 207
11.7.4 STARTING BLOCKS 207
11.7.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2023 209
11.7.5.1 Detailed list of key startups/SMEs 209
11.7.5.2 Competitive benchmarking of key startups/SMEs 211
11.8 COMPETITIVE SCENARIO 212
11.8.1 PRODUCT LAUNCHES AND ENHANCEMENTS 212
11.8.2 DEALS 215
11.9 COMPANY VALUATION AND FINANCIAL METRICS, 2024 216
12 COMPANY PROFILES 218
12.1 INTRODUCTION 218
12.2 MAJOR PLAYERS 218
12.2.1 ADOBE 218
12.2.1.1 Business overview 218
12.2.1.2 Products/Solutions/Services offered 220
12.2.1.3 Recent developments 220
12.2.1.3.1 Product launches and enhancements 220
12.2.1.3.2 Deals 224
12.2.1.4 MnM view 226
12.2.1.4.1 Key strengths 226
12.2.1.4.2 Strategic choices 227
12.2.1.4.3 Weaknesses and competitive threats 227
12.2.2 MICROSOFT 228
12.2.2.1 Business overview 228
12.2.2.2 Products/Solutions/Services offered 229
12.2.2.3 Recent developments 230
12.2.2.3.1 Product launches and enhancements 230
12.2.2.3.2 Deals 231
12.2.2.4 MnM view 232
12.2.2.4.1 Key strengths 232
12.2.2.4.2 Strategic choices 232
12.2.2.4.3 Weaknesses and competitive threats 232
12.2.3 ORACLE 233
12.2.3.1 Business overview 233
12.2.3.2 Products/Solutions/Services offered 234
12.2.3.3 Recent developments 235
12.2.3.3.1 Product launches and enhancements 235
12.2.3.3.2 Deals 236
12.2.3.4 MnM view 236
12.2.3.4.1 Key strengths 236
12.2.3.4.2 Strategic choices 237
12.2.3.4.3 Weaknesses and competitive threats 237
12.2.4 OPENTEXT 238
12.2.4.1 Business overview 238
12.2.4.2 Products/Solutions/Services offered 239
12.2.4.3 Recent developments 240
12.2.4.3.1 Product launches and enhancements 240
12.2.4.3.2 Deals 241
12.2.4.4 MnM view 242
12.2.4.4.1 Key strengths 242
12.2.4.4.2 Strategic choices 242
12.2.4.4.3 Weaknesses and competitive threats 242
12.2.5 RWS 243
12.2.5.1 Business overview 243
12.2.5.2 Products/Solutions/Services offered 244
12.2.5.3 Recent developments 245
12.2.5.3.1 Product launches and enhancements 245
12.2.5.3.2 Deals 247
12.2.5.4 MnM view 247
12.2.5.4.1 Key strengths 247
12.2.5.4.2 Strategic choices 247
12.2.5.4.3 Weaknesses and competitive threats 248
12.2.6 PROGRESS 249
12.2.6.1 Business overview 249
12.2.6.2 Products/Solutions/Services offered 250
12.2.6.3 Recent developments 252
12.2.6.3.1 Product launches and enhancements 252
12.2.6.3.2 Deals 252
12.2.7 UPLAND SOFTWARE 254
12.2.7.1 Business overview 254
12.2.7.2 Products/Solutions/Services offered 255
12.2.7.3 Recent developments 256
12.2.7.3.1 Product launches and enhancements 256
12.2.7.3.2 Deals 257
12.2.8 YEXT 258
12.2.8.1 Business overview 258
12.2.8.2 Products/Solutions/Services offered 259
12.2.8.3 Recent developments 259
12.2.8.3.1 Product launches and enhancements 259
12.2.8.3.2 Deals 259
12.2.9 HUBSPOT 260
12.2.9.1 Business overview 260
12.2.9.2 Products/Solutions/Services offered 261
12.2.9.3 Recent developments 262
12.2.9.3.1 Product launches and enhancements 262
12.2.9.3.2 Deals 262
12.2.10 HCL TECHNOLOGIES 263
12.2.10.1 Business overview 263
12.2.10.2 Products/Solutions/Services offered 264
12.2.10.3 Recent developments 265
12.2.10.3.1 Deals 265
12.2.11 CANVA 266
12.2.12 OPENAI 267
12.2.13 LUMEN TECHNOLOGIES 268
12.2.14 SITECORE 269
12.2.15 ACQUIA 270
12.2.16 AUTOMATTIC 271
12.2.17 OPTIMIZELY 272
12.2.18 BLOOMREACH 273
12.3 STARTUPS/SMES 274
12.3.1 CONTENTFUL 274
12.3.2 PANTHEON 274
12.3.3 CONTENTSTACK 275
12.3.4 WEBFLOW 275
12.3.5 BYNDER 276
12.3.6 KENTICO 277
12.3.7 STORYBLOK 278
12.3.8 HYGRAPH 278
12.3.9 STRAPI 279
12.3.10 AMPLIENCE 280
12.3.11 SITEGLIDE 281
12.3.12 SOLODEV 281
12.3.13 GX SOFTWARE 282
12.3.14 AGILITY 282
12.3.15 SYNTHESIA 283
12.3.16 ENONIC 283
12.3.17 SQUIZ 284
12.3.18 CROWNPEAK 285
12.3.19 BRIGHTSPOT 286
12.3.20 COREMEDIA 287
12.3.21 KONTENT.AI 288
12.3.22 ZESTY.IO 289
12.3.23 MAGNOLIA 289
12.3.24 DOTCMS 290
12.3.25 DYNAMICWEB 291
12.3.26 SANITY 291
13 ADJACENT AND RELATED MARKETS 292
13.1 ADJACENT AND RELATED MARKETS 292
13.1.1 INTRODUCTION 292
13.1.2 ENTERPRISE CONTENT MANAGEMENT MARKET - GLOBAL FORECAST 2029 292
13.1.2.1 Market definition 292
13.1.2.2 Market overview 292
13.1.2.2.1 Enterprise content management market, by offering 293
13.1.2.2.2 Enterprise content management market,
by business function 294
13.1.2.2.3 Enterprise content management market,
by organization size 295
13.1.2.2.4 Enterprise content management market, by vertical 296
13.1.2.2.5 Enterprise content management market, by region 297
13.1.3 MOBILE APPS AND WEB ANALYTICS MARKET - GLOBAL FORECAST TO 2027 298
13.1.3.1 Market definition 298
13.1.3.2 Market overview 299
13.1.3.2.1 Mobile apps and web analytics market, by component 301
13.1.3.2.2 Mobile apps and web analytics market, by deployment mode 302
13.1.3.2.3 Mobile apps and web analytics market, by organization size 302
13.1.3.2.4 Mobile apps and web analytics market, by application 303
13.1.3.2.5 Mobile apps and web analytics market, by vertical 304
13.1.3.2.6 Mobile apps and web analytics market, by region 306
14 APPENDIX 307
14.1 DISCUSSION GUIDE 307
14.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 312
14.3 CUSTOMIZATION OPTIONS 314
14.4 RELATED REPORTS 314
14.5 AUTHOR DETAILS 315



List of Figures

FIGURE 1 WEB CONTENT MANAGEMENT MARKET: RESEARCH DESIGN 33
FIGURE 2 WEB CONTENT MANAGEMENT MARKET: DATA TRIANGULATION 36
FIGURE 3 TOP-DOWN AND BOTTOM-UP APPROACHES 37
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 1 (SUPPLY-SIDE): REVENUE OF PRODUCTS OF WEB CONTENT MANAGEMENT MARKET 38
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 2, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE OF ALL WEB CONTENT MANAGEMENT MARKET PRODUCTS 39
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 3, BOTTOM-UP
(SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL WEB CONTENT MANAGEMENT MARKET PRODUCTS 40
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 4, BOTTOM-UP (DEMAND-SIDE): SHARE OF WEB CONTENT MANAGEMENT MARKET THROUGH OVERALL WEB CONTENT MANAGEMENT MARKET SPENDING 41
FIGURE 8 CONTENT MANAGEMENT SEGMENT TO HOLD LARGEST MARKET SIZE IN 2024 47
FIGURE 9 ON-PREMISES SEGMENT TO HOLD LARGER MARKET SIZE THAN CLOUD SEGMENT IN 2024 48
FIGURE 10 COUPLED ARCHITECTURE SEGMENT TO ACCOUNT FOR LARGEST MARKET
SIZE IN 2024 48
FIGURE 11 ENTERPRISES SEGMENT TO LEAD MARKET IN 2024 49
FIGURE 12 HEALTHCARE & LIFE SCIENCES SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 49
FIGURE 13 ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 50
FIGURE 14 AI-DRIVEN CONTENT CREATION AND AUTOMATION TO TRANSFORM MARKET 51
FIGURE 15 HEALTHCARE & LIFE SCIENCES SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 52
FIGURE 16 CONTENT MANAGEMENT AND MEDIA & ENTERTAINMENT SEGMENTS TO ACCOUNT FOR LARGEST MARKET SHARES IN 2024 52
FIGURE 17 NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET SHARE IN 2024 53
FIGURE 18 WEB CONTENT MANAGEMENT MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 54
FIGURE 19 WEB CONTENT MANAGEMENT MARKET EVOLUTION 59
FIGURE 20 WEB CONTENT MANAGEMENT MARKET: SUPPLY CHAIN ANALYSIS 60
FIGURE 21 WEB CONTENT MANAGEMENT MARKET: ECOSYSTEM ANALYSIS 61
FIGURE 22 NUMBER OF PATENTS APPLIED AND GRANTED FOR WEB CONTENT MANAGEMENT MARKET, 2015–2024 74
FIGURE 23 REGIONAL ANALYSIS OF PATENTS GRANTED FOR WEB CONTENT MANAGEMENT MARKET, 2015–2024 75
FIGURE 24 PRICING TREND OF KEY PLAYERS, BY TOP THREE PRODUCT TYPES 82
FIGURE 25 WEB CONTENT MANAGEMENT MARKET: INVESTMENT LANDSCAPE 84
FIGURE 26 WEB CONTENT MANAGEMENT MARKET: PORTER’S FIVE FORCES ANALYSIS 85
FIGURE 27 TRENDS/DISRUPTIONS INFLUENCING CUSTOMER BUSINESS 87
FIGURE 28 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP 3 ENTERPRISES 88
FIGURE 29 KEY BUYING CRITERIA FOR TOP 3 ENTERPRISES 89
FIGURE 30 AI DRIVES TRANSFORMATION IN WEB CONTENT MANAGEMENT 90
FIGURE 31 TRADITIONAL TO AI-ENHANCED WEB CONTENT MANAGEMENT 92
FIGURE 32 CONTENT MARKETING SEGMENT TO REGISTER HIGHEST CAGR DURING
FORECAST PERIOD 96
FIGURE 33 CLOUD SEGMENT TO REGISTER HIGHER CAGR THAN ON-PREMISES SEGMENT DURING FORECAST PERIOD 115
FIGURE 34 HEADLESS SEGMENT TO GROW AT HIGHEST RATE DURING FORECAST PERIOD 120
FIGURE 35 INDIVIDUALS SEGMENT TO REGISTER HIGHER CAGR THAN ENTERPRISES SEGMENT DURING FORECAST PERIOD 128
FIGURE 36 HEALTHCARE & LIFE SCIENCES SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 129
FIGURE 37 ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 147
FIGURE 38 INDIA TO REGISTER HIGHEST GROWTH RATE DURING FORECAST PERIOD 148
FIGURE 39 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET SNAPSHOT 151
FIGURE 40 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET SNAPSHOT 167
FIGURE 41 REVENUE ANALYSIS OF FOUR KEY PLAYERS, 2019–2023 195
FIGURE 42 SHARE ANALYSIS OF LEADING COMPANIES IN WEB CONTENT
MANAGEMENT MARKET, 2023 196
FIGURE 43 PRODUCT COMPARATIVE ANALYSIS 198
FIGURE 44 WEB CONTENT MANAGEMENT MARKET: COMPANY EVALUATION MATRIX
(KEY PLAYERS), 2023 201
FIGURE 45 WEB CONTENT MANAGEMENT MARKET: COMPANY FOOTPRINT 202
FIGURE 46 WEB CONTENT MANAGEMENT MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2023 208
FIGURE 47 FINANCIAL METRICS OF KEY VENDORS, 2024 216
FIGURE 48 YEAR-TO-DATE (YTD) PRICE TOTAL RETURN AND FIVE-YEAR STOCK BETA
OF KEY VENDORS 217
FIGURE 49 ADOBE: COMPANY SNAPSHOT 219
FIGURE 50 MICROSOFT: COMPANY SNAPSHOT 229
FIGURE 51 ORACLE: COMPANY SNAPSHOT 234
FIGURE 52 OPENTEXT: COMPANY SNAPSHOT 239
FIGURE 53 RWS: COMPANY SNAPSHOT 244
FIGURE 54 PROGRESS: COMPANY SNAPSHOT 250
FIGURE 55 UPLAND SOFTWARE: COMPANY SNAPSHOT 255
FIGURE 56 YEXT: COMPANY SNAPSHOT 258
FIGURE 57 HUBSPOT: COMPANY SNAPSHOT 261
FIGURE 58 HCL TECHNOLOGIES: COMPANY SNAPSHOT 264
FIGURE 59 ENTERPRISE CONTENT MANAGEMENT MARKET SNAPSHOT, 2021–2029 293

List of Tables

TABLE 1 USD EXCHANGE RATE, 2019–2023 31
TABLE 2 PRIMARY INTERVIEWS 34
TABLE 3 FACTOR ANALYSIS 42
TABLE 4 WEB CONTENT MANAGEMENT MARKET SIZE AND GROWTH RATE 2019–2023 (USD MILLION, Y-O-Y) 47
TABLE 5 WEB CONTENT MANAGEMENT MARKET SIZE AND GROWTH RATE 2024–2029 (USD MILLION, Y-O-Y) 47
TABLE 6 ROLE OF COMPANIES IN ECOSYSTEM 61
TABLE 7 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES AND OTHER ORGANIZATIONS 68
TABLE 8 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES AND OTHER ORGANIZATIONS 68
TABLE 9 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES AND OTHER ORGANIZATIONS 69
TABLE 10 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 70
TABLE 11 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES AND OTHER ORGANIZATIONS 71
TABLE 12 LIST OF FEW PATENTS IN WEB CONTENT MANAGEMENT MARKET, 2022–2024 75
TABLE 13 PRICING TREND OF KEY PLAYERS, BY TOP THREE PRODUCT TYPES 82
TABLE 14 WEB CONTENT MANAGEMENT MARKET: INDICATIVE PRICING LEVELS OF WEB CONTENT MANAGEMENT PRODUCTS 83
TABLE 15 IMPACT OF PORTER’S FIVE FORCES ON WEB CONTENT MANAGEMENT MARKET 84
TABLE 16 WEB CONTENT MANAGEMENT MARKET: LIST OF KEY CONFERENCES AND EVENTS, 2024–2025 87
TABLE 17 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP 3
ENTERPRISES (%) 89
TABLE 18 KEY BUYING CRITERIA FOR TOP 3 ENTERPRISES 89
TABLE 19 WEB CONTENT MANAGEMENT MARKET, BY PRODUCT TYPE 2019–2023 (USD MILLION) 96
TABLE 20 WEB CONTENT MANAGEMENT MARKET, BY PRODUCT TYPE 2024–2029 (USD MILLION) 97
TABLE 21 CONTENT MANAGEMENT: WEB CONTENT MANAGEMENT MARKET BY REGION, 2019–2023 (USD MILLION) 98
TABLE 22 CONTENT MANAGEMENT: WEB CONTENT MANAGEMENT MARKET BY REGION, 2024–2029 (USD MILLION) 98
TABLE 23 DIGITAL ASSET MANAGEMENT: WEB CONTENT MANAGEMENT MARKET BY REGION, 2019–2023 (USD MILLION) 102
TABLE 24 DIGITAL ASSET MANAGEMENT: WEB CONTENT MANAGEMENT MARKET BY REGION, 2024–2029 (USD MILLION) 103
TABLE 25 PERSONALIZATION & TARGETING: WEB CONTENT MANAGEMENT MARKET BY REGION, 2019–2023 (USD MILLION) 105
TABLE 26 PERSONALIZATION & TARGETING: WEB CONTENT MANAGEMENT MARKET BY REGION, 2024–2029 (USD MILLION) 105
TABLE 27 CONTENT MARKETING: WEB CONTENT MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION) 106
TABLE 28 CONTENT MARKETING: WEB CONTENT MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 106
TABLE 29 WEBSITE DEVELOPMENT & MANAGEMENT: WEB CONTENT MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION) 109
TABLE 30 WEBSITE DEVELOPMENT & MANAGEMENT: WEB CONTENT MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 109
TABLE 31 WORKFLOW MANAGEMENT: WEB CONTENT MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION) 111
TABLE 32 WORKFLOW MANAGEMENT: WEB CONTENT MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 111
TABLE 33 OTHERS: WEB CONTENT MANAGEMENT MARKET, BY REGION 2019–2023 (USD MILLION) 112
TABLE 34 OTHERS: WEB CONTENT MANAGEMENT MARKET, BY REGION 2024–2029 (USD MILLION) 112
TABLE 35 WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT MODE 2019–2023 (USD MILLION) 115
TABLE 36 WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT MODE 2024–2029 (USD MILLION) 115
TABLE 37 CLOUD: WEB CONTENT MANAGEMENT MARKET, BY REGION 2019–2023 (USD MILLION) 116
TABLE 38 CLOUD: WEB CONTENT MANAGEMENT MARKET, BY REGION 2024–2029 (USD MILLION) 116
TABLE 39 ON-PREMISES: WEB CONTENT MANAGEMENT MARKET, BY REGION 2019–2023 (USD MILLION) 117
TABLE 40 ON-PREMISES: WEB CONTENT MANAGEMENT MARKET, BY REGION 2024–2029 (USD MILLION) 117
TABLE 41 WEB CONTENT MANAGEMENT MARKET, BY ARCHITECTURE 2019–2023 (USD MILLION) 120
TABLE 42 WEB CONTENT MANAGEMENT MARKET, BY ARCHITECTURE 2024–2029 (USD MILLION) 120
TABLE 43 COUPLED: WEB CONTENT MANAGEMENT MARKET, BY REGION 2019–2023 (USD MILLION) 121
TABLE 44 COUPLED: WEB CONTENT MANAGEMENT MARKET, BY REGION 2024–2029 (USD MILLION) 121
TABLE 45 DECOUPLED: WEB CONTENT MANAGEMENT MARKET, BY REGION 2019–2023 (USD MILLION) 122
TABLE 46 DECOUPLED: WEB CONTENT MANAGEMENT MARKET, BY REGION 2024–2029 (USD MILLION) 123
TABLE 47 HEADLESS: WEB CONTENT MANAGEMENT MARKET, BY REGION 2019–2023 (USD MILLION) 124
TABLE 48 HEADLESS: WEB CONTENT MANAGEMENT MARKET, BY REGION 2024–2029 (USD MILLION) 124
TABLE 49 HYBRID: WEB CONTENT MANAGEMENT MARKET, BY REGION 2019–2023 (USD MILLION) 125
TABLE 50 HYBRID: WEB CONTENT MANAGEMENT MARKET, BY REGION 2024–2029 (USD MILLION) 125
TABLE 51 WEB CONTENT MANAGEMENT MARKET, BY END USER 2019–2023 (USD MILLION) 128
TABLE 52 WEB CONTENT MANAGEMENT MARKET, BY END USER 2024–2029 (USD MILLION) 128
TABLE 53 WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE 2019–2023 (USD MILLION) 130
TABLE 54 WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE 2024–2029 (USD MILLION) 130
TABLE 55 ENTERPRISES: WEB CONTENT MANAGEMENT MARKET, BY REGION 2019–2023 (USD MILLION) 131
TABLE 56 ENTERPRISES: WEB CONTENT MANAGEMENT MARKET, BY REGION 2024–2029 (USD MILLION) 131
TABLE 57 MEDIA & ENTERTAINMENT: WEB CONTENT MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION) 132
TABLE 58 MEDIA & ENTERTAINMENT: WEB CONTENT MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 132
TABLE 59 RETAIL AND E-COMMERCE: WEB CONTENT MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION) 135
TABLE 60 RETAIL AND E-COMMERCE: WEB CONTENT MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 135
TABLE 61 SOFTWARE & TECHNOLOGY: WEB CONTENT MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION) 136
TABLE 62 SOFTWARE & TECHNOLOGY: WEB CONTENT MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 136
TABLE 63 HEALTHCARE & LIFE SCIENCES: WEB CONTENT MANAGEMENT MARKET BY REGION, 2019–2023 (USD MILLION) 137
TABLE 64 HEALTHCARE & LIFE SCIENCES: WEB CONTENT MANAGEMENT MARKET BY REGION, 2024–2029 (USD MILLION) 138
TABLE 65 BFSI: WEB CONTENT MANAGEMENT MARKET, BY REGION 2019–2023 (USD MILLION) 139
TABLE 66 BFSI: WEB CONTENT MANAGEMENT MARKET, BY REGION 2024–2029 (USD MILLION) 139
TABLE 67 TRAVEL & HOSPITALITY: WEB CONTENT MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION) 140
TABLE 68 TRAVEL & HOSPITALITY: WEB CONTENT MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 140
TABLE 69 GOVERNMENT: WEB CONTENT MANAGEMENT MARKET, BY REGION 2019–2023 (USD MILLION) 141
TABLE 70 GOVERNMENT: WEB CONTENT MANAGEMENT MARKET, BY REGION 2024–2029 (USD MILLION) 141
TABLE 71 EDUCATION: WEB CONTENT MANAGEMENT MARKET, BY REGION 2019–2023 (USD MILLION) 142
TABLE 72 EDUCATION: WEB CONTENT MANAGEMENT MARKET, BY REGION 2024–2029 (USD MILLION) 143
TABLE 73 OTHER ENTERPRISES: WEB CONTENT MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION) 143
TABLE 74 OTHER ENTERPRISES: WEB CONTENT MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 144
TABLE 75 INDIVIDUALS: WEB CONTENT MANAGEMENT MARKET, BY REGION 2019–2023 (USD MILLION) 144
TABLE 76 INDIVIDUALS: WEB CONTENT MANAGEMENT MARKET, BY REGION 2024–2029 (USD MILLION) 145
TABLE 77 WEB CONTENT MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION) 148
TABLE 78 WEB CONTENT MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 148
TABLE 79 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET, BY PRODUCT TYPE, 2019–2023 (USD MILLION) 151
TABLE 80 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET, BY PRODUCT TYPE, 2024–2029 (USD MILLION) 152
TABLE 81 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION) 152
TABLE 82 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION) 152
TABLE 83 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET, BY ARCHITECTURE, 2019–2023 (USD MILLION) 153
TABLE 84 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET, BY ARCHITECTURE, 2024–2029 (USD MILLION) 153
TABLE 85 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET, BY END USER 2019–2023 (USD MILLION) 153
TABLE 86 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET, BY END USER 2024–2029 (USD MILLION) 153
TABLE 87 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE, 2019–2023 (USD MILLION) 154
TABLE 88 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE, 2024–2029 (USD MILLION) 154
TABLE 89 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET, BY COUNTRY 2019–2023 (USD MILLION) 155
TABLE 90 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET, BY COUNTRY 2024–2029 (USD MILLION) 155
TABLE 91 EUROPE: WEB CONTENT MANAGEMENT MARKET, BY PRODUCT TYPE 2019–2023 (USD MILLION) 158
TABLE 92 EUROPE: WEB CONTENT MANAGEMENT MARKET, BY PRODUCT TYPE 2024–2029 (USD MILLION) 158
TABLE 93 EUROPE: WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT MODE 2019–2023 (USD MILLION) 158
TABLE 94 EUROPE: WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT MODE 2024–2029 (USD MILLION) 159
TABLE 95 EUROPE: WEB CONTENT MANAGEMENT MARKET, BY ARCHITECTURE 2019–2023 (USD MILLION) 159
TABLE 96 EUROPE: WEB CONTENT MANAGEMENT MARKET, BY ARCHITECTURE 2024–2029 (USD MILLION) 159
TABLE 97 EUROPE: WEB CONTENT MANAGEMENT MARKET, BY END USER 2019–2023 (USD MILLION) 159
TABLE 98 EUROPE: WEB CONTENT MANAGEMENT MARKET, BY END USER 2024–2029 (USD MILLION) 160
TABLE 99 EUROPE: WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE 2019–2023 (USD MILLION) 160
TABLE 100 EUROPE: WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE 2024–2029 (USD MILLION) 161
TABLE 101 EUROPE: WEB CONTENT MANAGEMENT MARKET, BY COUNTRY 2019–2023 (USD MILLION) 161
TABLE 102 EUROPE: WEB CONTENT MANAGEMENT MARKET, BY COUNTRY 2024–2029 (USD MILLION) 162
TABLE 103 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET, BY PRODUCT TYPE 2019–2023 (USD MILLION) 168
TABLE 104 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET, BY PRODUCT TYPE 2024–2029 (USD MILLION) 168
TABLE 105 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION) 168
TABLE 106 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION) 169
TABLE 107 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET, BY ARCHITECTURE 2019–2023 (USD MILLION) 169
TABLE 108 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET, BY ARCHITECTURE 2024–2029 (USD MILLION) 169
TABLE 109 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET, BY END USER 2019–2023 (USD MILLION) 169
TABLE 110 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET, BY END USER 2024–2029 (USD MILLION) 170
TABLE 111 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE 2019–2023 (USD MILLION) 170
TABLE 112 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE 2024–2029 (USD MILLION) 171
TABLE 113 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET, BY COUNTRY 2019–2023 (USD MILLION) 171
TABLE 114 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET, BY COUNTRY 2024–2029 (USD MILLION) 172
TABLE 115 MIDDLE EAST & AFRICA: WEB CONTENT MANAGEMENT MARKET, BY PRODUCT TYPE, 2019–2023 (USD MILLION) 176
TABLE 116 MIDDLE EAST & AFRICA: WEB CONTENT MANAGEMENT MARKET, BY PRODUCT TYPE, 2024–2029 (USD MILLION) 177
TABLE 117 MIDDLE EAST & AFRICA: WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION) 177
TABLE 118 MIDDLE EAST & AFRICA: WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION) 177
TABLE 119 MIDDLE EAST & AFRICA: WEB CONTENT MANAGEMENT MARKET BY ARCHITECTURE, 2019–2023 (USD MILLION) 178
TABLE 120 MIDDLE EAST & AFRICA: WEB CONTENT MANAGEMENT MARKET BY ARCHITECTURE, 2024–2029 (USD MILLION) 178
TABLE 121 MIDDLE EAST & AFRICA: WEB CONTENT MANAGEMENT MARKET, BY END USER, 2019–2023 (USD MILLION) 178
TABLE 122 MIDDLE EAST & AFRICA: WEB CONTENT MANAGEMENT MARKET, BY END USER, 2024–2029 (USD MILLION) 178
TABLE 123 MIDDLE EAST & AFRICA: WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE, 2019–2023 (USD MILLION) 179
TABLE 124 MIDDLE EAST & AFRICA: WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE, 2024–2029 (USD MILLION) 179
TABLE 125 MIDDLE EAST & AFRICA: WEB CONTENT MANAGEMENT MARKET, BY SUB-REGION, 2019–2023 (USD MILLION) 180
TABLE 126 MIDDLE EAST & AFRICA: WEB CONTENT MANAGEMENT MARKET, BY SUB-REGION, 2024–2029 (USD MILLION) 180
TABLE 127 MIDDLE EAST: WEB CONTENT MANAGEMENT MARKET, BY COUNTRY 2019–2023 (USD MILLION) 180
TABLE 128 MIDDLE EAST: WEB CONTENT MANAGEMENT MARKET, BY COUNTRY 2024–2029 (USD MILLION) 181
TABLE 129 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET, BY PRODUCT TYPE, 2019–2023 (USD MILLION) 186
TABLE 130 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET, BY PRODUCT TYPE, 2024–2029 (USD MILLION) 187
TABLE 131 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION) 187
TABLE 132 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION) 187
TABLE 133 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET, BY ARCHITECTURE, 2019–2023 (USD MILLION) 188
TABLE 134 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET, BY ARCHITECTURE, 2024–2029 (USD MILLION) 188
TABLE 135 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET, BY END USER 2019–2023 (USD MILLION) 188
TABLE 136 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET, BY END USER 2024–2029 (USD MILLION) 188
TABLE 137 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE 2019–2023 (USD MILLION) 189
TABLE 138 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE 2024–2029 (USD MILLION) 189
TABLE 139 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET, BY COUNTRY 2019–2023 (USD MILLION) 190
TABLE 140 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET, BY COUNTRY 2024–2029 (USD MILLION) 190
TABLE 141 WEB CONTENT MANAGEMENT MARKET: OVERVIEW OF STRATEGIES ADOPTED
BY PLAYERS, 2022–2024 193
TABLE 142 WEB CONTENT MANAGEMENT MARKET: DEGREE OF COMPETITION 196
TABLE 143 WEB CONTENT MANAGEMENT MARKET: REGION FOOTPRINT 203
TABLE 144 WEB CONTENT MANAGEMENT MARKET: PRODUCT TYPE FOOTPRINT 204
TABLE 145 WEB CONTENT MANAGEMENT MARKET: ARCHITECTURE FOOTPRINT 205
TABLE 146 WEB CONTENT MANAGEMENT MARKET: ENTERPRISE END USER FOOTPRINT 206
TABLE 147 WEB CONTENT MANAGEMENT MARKET: DETAILED LIST OF KEY STARTUPS/SMES 209
TABLE 148 WEB CONTENT MANAGEMENT MARKET: COMPETITIVE BENCHMARKING
OF KEY STARTUPS/SMES 211
TABLE 149 WEB CONTENT MANAGEMENT MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS, JANUARY 2022–SEPTEMBER 2024 212
TABLE 150 WEB CONTENT MANAGEMENT MARKET: DEALS, JANUARY 2022–
SEPTEMBER 2024 215
TABLE 151 ADOBE: COMPANY OVERVIEW 219
TABLE 152 ADOBE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 220
TABLE 153 ADOBE: PRODUCT LAUNCHES AND ENHANCEMENTS 220
TABLE 154 ADOBE: DEALS 224
TABLE 155 MICROSOFT: COMPANY OVERVIEW 228
TABLE 156 MICROSOFT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 229
TABLE 157 MICROSOFT: PRODUCT LAUNCHES AND ENHANCEMENTS 230
TABLE 158 MICROSOFT: DEALS 231
TABLE 159 ORACLE: COMPANY OVERVIEW 233
TABLE 160 ORACLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 234
TABLE 161 ORACLE: PRODUCT LAUNCHES AND ENHANCEMENTS 235
TABLE 162 ORACLE: DEALS 236
TABLE 163 OPENTEXT: COMPANY OVERVIEW 238
TABLE 164 OPENTEXT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 239
TABLE 165 OPENTEXT: PRODUCT LAUNCHES AND ENHANCEMENTS 240
TABLE 166 OPENTEXT: DEALS 241
TABLE 167 RWS: COMPANY OVERVIEW 243
TABLE 168 RWS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 244
TABLE 169 RWS: PRODUCT LAUNCHES AND ENHANCEMENTS 245
TABLE 170 RWS: DEALS 247
TABLE 171 PROGRESS: COMPANY OVERVIEW 249
TABLE 172 PROGRESS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 250
TABLE 173 PROGRESS: PRODUCT LAUNCHES AND ENHANCEMENTS 252
TABLE 174 PROGRESS: DEALS 252
TABLE 175 UPLAND SOFTWARE: COMPANY OVERVIEW 254
TABLE 176 UPLAND SOFTWARE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 255
TABLE 177 UPLAND SOFTWARE: PRODUCT LAUNCHES AND ENHANCEMENTS 256
TABLE 178 UPLAND SOFTWARE: DEALS 257
TABLE 179 YEXT: COMPANY OVERVIEW 258
TABLE 180 YEXT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 259
TABLE 181 YEXT: PRODUCT LAUNCHES AND ENHANCEMENTS 259
TABLE 182 YEXT: DEALS 259
TABLE 183 HUBSPOT: COMPANY OVERVIEW 260
TABLE 184 HUBSPOT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 261
TABLE 185 HUBSPOT: PRODUCT LAUNCHES AND ENHANCEMENTS 262
TABLE 186 HUBSPOT: DEALS 262
TABLE 187 HCL TECHNOLOGIES: COMPANY OVERVIEW 263
TABLE 188 HCL TECHNOLOGIES: PRODUCTS/SOLUTIONS/SERVICES OFFERED 264
TABLE 189 HCL TECHNOLOGIES: DEALS 265
TABLE 190 ENTERPRISE CONTENT MANAGEMENT MARKET, BY OFFERING 2019–2023 (USD MILLION) 294
TABLE 191 ENTERPRISE CONTENT MANAGEMENT MARKET, BY OFFERING 2024–2029 (USD MILLION) 294
TABLE 192 ENTERPRISE CONTENT MANAGEMENT MARKET, BY BUSINESS FUNCTION 2019–2023 (USD MILLION) 294
TABLE 193 ENTERPRISE CONTENT MANAGEMENT MARKET, BY BUSINESS FUNCTION 2024–2029 (USD MILLION) 295
TABLE 194 ENTERPRISE CONTENT MANAGEMENT MARKET, BY ORGANIZATION SIZE 2019–2023 (USD MILLION) 295
TABLE 195 ENTERPRISE CONTENT MANAGEMENT MARKET, BY ORGANIZATION SIZE 2024–2029 (USD MILLION) 296
TABLE 196 ENTERPRISE CONTENT MANAGEMENT MARKET, BY VERTICAL 2019–2023 (USD MILLION) 296
TABLE 197 ENTERPRISE CONTENT MANAGEMENT MARKET, BY VERTICAL 2024–2029 (USD MILLION) 297
TABLE 198 ENTERPRISE CONTENT MANAGEMENT MARKET, BY REGION 2019–2023 (USD MILLION) 298
TABLE 199 ENTERPRISE CONTENT MANAGEMENT MARKET, BY REGION 2024–2029 (USD MILLION) 298
TABLE 200 MOBILE APPS AND WEB ANALYTICS MARKET SIZE AND GROWTH RATE 2016–2021 (USD MILLION, Y-O-Y%) 300
TABLE 201 MOBILE APPS AND WEB ANALYTICS MARKET SIZE AND GROWTH RATE 2022–2027 (USD MILLION, Y-O-Y%) 300
TABLE 202 MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT 2016–2021 (USD MILLION) 301
TABLE 203 MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT 2022–2027 (USD MILLION) 301
TABLE 204 MOBILE APPS AND WEB ANALYTICS MARKET, BY DEPLOYMENT MODE 2016–2021 (USD MILLION) 302
TABLE 205 MOBILE APPS AND WEB ANALYTICS MARKET, BY DEPLOYMENT MODE 2022–2027 (USD MILLION) 302
TABLE 206 MOBILE APPS AND WEB ANALYTICS MARKET, BY ORGANIZATION SIZE 2016–2021 (USD MILLION) 302
TABLE 207 MOBILE APPS AND WEB ANALYTICS MARKET, BY ORGANIZATION SIZE 2022–2027 (USD MILLION) 303
TABLE 208 MOBILE APPS AND WEB ANALYTICS MARKET, BY APPLICATION 2016–2021 (USD MILLION) 303
TABLE 209 MOBILE APPS AND WEB ANALYTICS MARKET, BY APPLICATION 2022–2027 (USD MILLION) 304
TABLE 210 MOBILE APPS AND WEB ANALYTICS MARKET, BY VERTICAL 2016–2021 (USD MILLION) 305
TABLE 211 MOBILE APPS AND WEB ANALYTICS MARKET, BY VERTICAL 2022–2027 (USD MILLION) 305
TABLE 212 MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION 2016–2021 (USD MILLION) 306
TABLE 213 MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION 2022–2027 (USD MILLION) 306