Table of Content



1. OVERVIEW
1.1. Catalyst
1.2. Summary

2. AMAZON HAS BUILT STRONG FOUNDATIONS IN E-COMMERCE
2.1. Amazon has perfected the online retail model
2.2. The COVID-19 pandemic has boosted online shopping, Amazon has been a major beneficiary
2.2.1. Despite booming sales, high operating costs have had an impact on margins

3. AMAZON HAS DIVERSIFIED ITS REVENUE STREAMS TO BECOME A GLOBAL CONGLOMERATE
3.1. Subscription services represent a growing proportion of revenues
3.1.1. Prime kick started Amazon’s presence in subscription services
3.1.2. Prime Video has cashed in on the success of video-on-demand services
3.1.3. Amazon Music is a dark horse in the online music streaming market
3.2. Purchase of Whole Foods marked diversification into brick and mortar retail
3.3. Amazon has embarked on a course into the healthcare industry

4. WHAT DOES THE FUTURE HOLD FOR AMAZON?
4.1. Amazon Web Services will see increased demand
4.2. Cloud gaming is in its infancy but has potential in the long term
4.3. Amazon has the potential to become a major player in the advertising sector
4.4. India holds great potential to become a major market
4.4.1. Amazon’s ambitions are being threatened by a bitter dispute
4.5. With great success comes great responsibility

5. APPENDIX
5.1. Abbreviations and acronyms
5.2. Sources
5.3. Further reading

6. ASK THE ANALYST

7. ABOUT MARKETLINE



List of Figures


Figure 1: Amazon and main retail competitors sales growth (%)
Figure 2: Top 10 destinations where UK consumers shopped for Christmas gifts (%)
Figure 3: Amazon revenue by business segment (2019)
Figure 4: Amazon acquired Whole Foods Market in 2017
Figure 5: PillPack’s USP is its simple, user friendly packaging
Figure 6: GlobalData Competitive Index: AWS
Figure 7: Global cloud computing industry value forecast: $ billion, 2019-24
Figure 8: Amazon Luna has launched
Figure 9: India retail market growth by channel (%)
Figure 10: Amazon is investing heavily in renewable energy projects


List of Tables