Table of Content

Chapter 1:INTRODUCTION

1.1.Report description
1.2.Key benefits for stakeholders
1.3.Key market segments
1.4.Research methodology

1.4.1.Primary research
1.4.2.Secondary research
1.4.3.Analyst tools and models

Chapter 2:EXECUTIVE SUMMARY

2.1.Key findings

2.1.1.Top investment pockets

2.2.CXO perspective

Chapter 3:MARKET OVERVIEW

3.1.Market definition and scope
3.2.Porter’s five forces analysis

3.2.1.Moderate bargaining power of suppliers
3.2.2.High bargaining power of buyers
3.2.3.Moderate threat of substitutes
3.2.4.Moderate threat of new entrants
3.2.5.High intensity of rivalry

3.3.Market dynamics

3.3.1.Drivers

3.3.1.1.Increase in consumer interest toward home d?cor
3.3.1.2.Rapid growth of online retail platform

3.3.2.Restraints

3.3.2.1.Increase in cost of raw materials

3.3.3.Opportunities

3.3.3.1.Improvement in lifestyle due to rise in the disposable income

3.4.Price point analysis
3.5.COVID-19 impact analysis

3.5.1.Introduction
3.5.2.Impact on the consumer goods industry
3.5.3.Impact on home d?cor market

Chapter 4:U.S. HOME D?COR MARKET, BY PRODUCT TYPE

4.1.Overview

4.1.1.Market size and forecast

4.2.Home textile

4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast

4.2.2.1.Rugs textiles

4.2.2.1.1.Key market trends, growth factors, and opportunities
4.2.2.1.2.Market size and forecast

4.2.2.2.Bath textiles

4.2.2.2.1.Key market trends, growth factors, and opportunities
4.2.2.2.2.Market size and forecast

4.2.2.3.Bed textiles

4.2.2.3.1.Key market trends, growth factors, and opportunities
4.2.2.3.2.Market size and forecast

4.2.2.4.Kitchen & dining textiles

4.2.2.4.1.Key market trends, growth factors, and opportunities

4.2.2.4.1.1.Market size and forecast

4.2.2.5.Living room textiles

4.2.2.5.1.Key market trends, growth factors, and opportunities
4.2.2.5.2.Market size and forecast

4.3.Floor covering

4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast

4.3.2.1.Tiles

4.3.2.1.1.Key market trends, growth factors, and opportunities
4.3.2.1.2.Market size and forecast

4.3.2.2.Wood & laminate

4.3.2.2.1.Key market trends, growth factors, and opportunities
4.3.2.2.2.Market size and forecast

4.3.2.3.Vinyl & rubber

4.3.2.3.1.Key market trends, growth factors, and opportunities
4.3.2.3.2.Market size and forecast

4.3.2.4.Carpets & rugs

4.3.2.4.1.Key market trends, growth factors, and opportunities
4.3.2.4.2.Market size and forecast

4.3.2.5.Others

4.3.2.5.1.Key market trends, growth factors, and opportunities
4.3.2.5.2.Market size and forecast

4.4.Furniture

4.4.1.Key market trends, growth factors, and opportunities
4.4.2.Market size and forecast

4.4.2.1.Kitchen

4.4.2.1.1.Key market trends, growth factors, and opportunities
4.4.2.1.2.Market size and forecast

4.4.2.2.Living & bedroom

4.4.2.2.1.Key market trends, growth factors, and opportunities
4.4.2.2.2.Market size and forecast

4.4.2.3.Bathroom

4.4.2.3.1.Key market trends, growth factors, and opportunities
4.4.2.3.2.Market size and forecast

4.4.2.4.Outdoor

4.4.2.4.1.Key market trends, growth factors, and opportunities
4.4.2.4.2.Market size and forecast

4.4.2.5.Lighting

4.4.2.5.1.Key market trends, growth factors, and opportunities
4.4.2.5.2.Market size and forecast

Chapter 5:U.S. HOME DECORMARKET, BY DISTRIBUTION CHANNEL

5.1.Overview

5.1.1.Market size and forecast

5.2.Supermarkets & hypermarkets

5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast

5.3.Specialty stores

5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast

5.4.E-commerce

5.4.1.Key market trends, growth factors, and opportunities
5.4.2.Market size and forecast

5.5.Others

5.5.1.Key market trends, growth factors, and opportunities
5.5.2.Market size and forecast

Chapter 6:HOME D?COR MARKET, BY PRICE

6.1.Overview

6.1.1.Market size and forecast

6.2.Premium

6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast

6.3.Mass

6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast

Chapter 7:HOME DECORMARKET, BY INCOME GROUP

7.1.Overview

7.1.1.Market size and forecast

7.2.Lower middle income

7.2.1.Key market trends, growth factors, and opportunities
7.2.2.Market size and forecast

7.3.Upper middle income

7.3.1.Key market trends, growth factors, and opportunities
7.3.2.Market size and forecast

7.4.Higher income

7.4.1.Key market trends, growth factors, and opportunities
7.4.2.Market size and forecast, by region

Chapter 8:HOME D?COR MARKET, BY CATEGORY

8.1.Overview

8.1.1.Key market trends, growth factors, and opportunities
8.1.2.Market size and forecast

8.2.Eco-friendly

8.2.1.Key market trends, growth factors, and opportunities
8.2.2.Market size and forecast

8.3.Conventional

8.3.1.Key market trends, growth factors, and opportunities
8.3.2.Market size and forecast



List of Figures



FIGURE 01.KEY SEGMENTS: U.S. HOME D?COR MARKET
FIGURE 02.EXECUTIVE SUMMARY
FIGURE 03.TOP INVESTMENT POCKETS
FIGURE 04.U.S. HOME DECORE MARKET: DRIVERS, RESTRAINTS, AND OPPORTUNITIES
FIGURE 05.IMPACT OF COVID-19 ON HOME D?COR MARKET FORECAST
FIGURE 06.U.S. HOME D?COR MARKET, BY PRODUCT TYPE, 2019 (%)
FIGURE 07.U.S. HOME D?COR MARKET REVENUE FOR RUG TEXTILES, 2019-2027 ($MILLION)
FIGURE 08.U.S. HOME D?COR MARKET REVENUE FOR BATH TEXTILES, 2019-2027 ($MILLION)
FIGURE 09.U.S. HOME D?COR MARKET REVENUE FOR BED TEXTILES, 2019-2027 ($MILLION)
FIGURE 10.U.S. HOME D?COR MARKET REVENUE FOR KITCHEN & DINING TEXTILES, 2019-2027 ($MILLION)
FIGURE 11.U.S. HOME D?COR MARKET REVENUE FOR RUG TEXTILES, 2019-2027 ($MILLION)
FIGURE 12.U.S. HOME D?COR MARKET REVENUE FOR TILES, 2019-2027 ($MILLION)
FIGURE 13.U.S. HOME D?COR MARKET REVENUE FOR WOOD & LAMINATE TEXTILES, 2019-2027 ($MILLION)
FIGURE 14.U.S. HOME D?COR MARKET REVENUE FOR VINYL & RUBER, 2019-2027 ($MILLION)
FIGURE 15.U.S. HOME D?COR MARKET REVENUE FOR CARPET & RUG TEXTILES, 2019-2027 ($MILLION)
FIGURE 16.U.S. HOME D?COR MARKET REVENUE FOR OTHERS, 2019-2027 ($MILLION)
FIGURE 17.U.S. HOME D?COR MARKET REVENUE FOR KITCHEN, 2019-2027 ($MILLION)
FIGURE 18.U.S. HOME D?COR MARKET REVENUE FOR OTHERS, 2019-2027 ($MILLION)
FIGURE 19.U.S. HOME D?COR MARKET REVENUE FOR BATHROOM, 2019-2027 ($MILLION)
FIGURE 20.U.S. HOME D?COR MARKET REVENUE FOR OUTDOOR, 2019-2027 ($MILLION)
FIGURE 21.U.S. HOME D?COR MARKET REVENUE FOR LIGHTING, 2019-2027 ($MILLION)
FIGURE 22.U.S. HOME DECORMARKET, BY DISTRIBUTION CHANNEL, 2019 (%)
FIGURE 23.U.S. HOME D?COR MARKET REVENUE FOR SUPERMARKET & HYPERMARKET, 2019-2027 ($MILLION)
FIGURE 24.U.S. HOME D?COR MARKET REVENUE FOR SPECIALTY STORES, 2019-2027 ($MILLION)
FIGURE 25.U.S. HOME D?COR MARKET REVENUE FOR E-COMMERCE, 2019-2027 ($MILLION)
FIGURE 26.U.S. HOME D?COR MARKET REVENUE FOR OTHERS, 2019-2027 ($MILLION)
FIGURE 27.U.S. HOME DECORMARKET, BY PRICE, 2019 (%)
FIGURE 28.U.S. HOME D?COR MARKET REVENUE FOR PREMIUM, 2019-2027 ($MILLION)
FIGURE 29.U.S. HOME D?COR MARKET REVENUE FOR MASS, 2019-2027 ($MILLION)
FIGURE 30.U.S. HOME DECORMARKET, BY INCOME GROUP, 2019 (%)
FIGURE 31.U.S. HOME D?COR MARKET REVENUE FOR LOWER MIDDLE INCOME, 2019-2027 ($MILLION)
FIGURE 32.U.S. HOME D?COR MARKET REVENUE FOR UPPER MIDDLE INCOME, 2019-2027 ($MILLION)
FIGURE 33.U.S. HOME D?COR MARKET REVENUE FOR HIGHER INCOME, 2019-2027 ($MILLION)
FIGURE 34.U.S. HOME DECORMARKET, BY CATEGORY, 2019 (%)
FIGURE 35.U.S. ECO-FRIENDLY HOME D?COR MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 36.U.S. HOME D?COR MARKET REVENUE FOR CONVENTIONAL, 2019-2027 ($MILLION)


List of Tables



TABLE 01.PRICE POINT (FOR MILLENNIAL) OF THE HOME D?COR PRODUCTS, BY PRODUCT TYPE
TABLE 02.U.S. HOME D?COR MARKET REVENUE, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 03.U.S. HOME D?COR MARKET REVENUE FOR HOME TEXTILE, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 04.U.S. HOME D?COR MARKET REVENUE FOR FLOOR COVERING, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 05.U.S. HOME D?COR MARKET REVENUE FOR FURNITURE, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 06.U.S. HOME D?COR MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 07.U.S. HOME D?COR MARKET REVENUE, BY PRICE, 2019–2027 ($MILLION)
TABLE 08.U.S. HOME D?COR MARKET REVENUE, BY INCOME GROUP, 2019–2027 ($MILLION)
TABLE 09.U.S. HOME D?COR MARKET REVENUE, BY CATEGORY, 2019–2027 ($MILLION)