Table of Content

Rtds in North Macedonia
Euromonitor International
June 2022

List Of Contents And Tables

RTDS IN NORTH MACEDONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
RTDs recovers in 2021 but fails to reach pre-COVID-19 sales levels
Limited brand presence prevents RTDs from achieving stronger growth
Low awareness and the economic fallout of the pandemic stifles investment
PROSPECTS AND OPPORTUNITIES
Healthy growth, though from relatively small base
Investment required to raise awareness of RTDs in the forecast period
Potential headwinds could dampen volume growth
CATEGORY DATA
Table 1 Sales of RTDs by Category: Total Volume 2016-2021
Table 2 Sales of RTDs by Category: Total Value 2016-2021
Table 3 Sales of RTDs by Category: % Total Volume Growth 2016-2021
Table 4 Sales of RTDs by Category: % Total Value Growth 2016-2021
Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
Table 9 GBO Company Shares of RTDs: % Total Volume 2017-2021
Table 10 NBO Company Shares of RTDs: % Total Volume 2017-2021
Table 11 LBN Brand Shares of RTDs: % Total Volume 2018-2021
Table 12 Forecast Sales of RTDs by Category: Total Volume 2021-2026
Table 13 Forecast Sales of RTDs by Category: Total Value 2021-2026
Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026
ALCOHOLIC DRINKS IN NORTH MACEDONIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
In 2021, Pivara Skopje, which distributes Heineken, launched Heineken 0.0, an alcohol-free beer
Outlook
MARKET INDICATORS
Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 18 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources