Table of Content

1. OTT: An Introduction

2. Research Methodology

3. Global OTT Services Market Overview

4. India Media & Entertainment Market Outlook
4.1. Market Size & Forecast
4.1.1. By Value
4.2. Market Share & Forecast
4.2.1. By Segment

5. India OTT Video Services Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Streaming Type
5.2.2. By Region
5.2.3. By Company
5.3. India OTT Video Services Market Attractiveness Index
5.3.1. By Streaming Type
5.3.2. By Region

6. Voice of Customer
6.1. Top of Mind Brand Recall
6.2. Spontaneous Brand Recall
6.3. OTT Brand Usage Pattern
6.3.1. By Number of Application Downloads
6.3.2. By Number of Currently Used Applications
6.3.3. By Select OTT Brand (used individually or in pair)
6.3.4. By Select Brand Combinations
6.4. Most Preferred Genre on OTT Platform
6.5. Average Time Consumed Per Day
6.5.1. By Most Preferred Genre
6.5.2. By Select OTT Brand
6.6. Brand Positioning, By Preferred Genres and Content
6.7. Content Positioning, By Select Company

7. Market Dynamics
7.1. Drivers
7.2. Challenges

8. Market Trends & Developments

9. India OTT Video Services Business Model Analysis

10. India OTT Video Services Value Chain Analysis

11. India Economic Profile

12. Competitive Landscape
12.1. Company Profiles
12.1.1. Zee Entertainment Enterprises (Zee5)
12.1.2. Amazon Development Center India Pvt Ltd
12.1.3. Netflix Entertainment Services India LLP
12.1.4. Novi Digital Entertainment Pvt Ltd (Disney + Hotstar)
12.1.5. Reliance Jio Infocomm Limited (JioCinema & JioTV)
12.1.6. Times Group (MX Player)
12.1.7. Sony Pictures Networks India Pvt. Ltd (Sony Liv)
12.1.8. Eros International plc (Eros Now)
12.1.9. ALT Digital Media Entertainment Limited (ALT Balaji)
12.1.10. Viacom18 (Voot)

13. Strategic Recommendations



List of Figures


Figure 1: India Media & Entertainment Market Size, By Value (USD Billion), FY 2016– FY 2026F
Figure 2: India Media & Entertainment Market Share, By Segment Type, By Value (USD Billion), FY 2016– FY 2026F
Figure 3: India OTT Video Service Market Size, By Value (USD Billion), FY 2016– FY 2026F
Figure 4: India OTT Video Service Market Share, By Streaming Type, By Value, FY 2016– FY 2026F
Figure 5: India OTT Video Service Market Share, By Region, By Value, FY 2016– FY 2026F
Figure 6: India OTT Video Service Market Share, By Company, By Value, FY2019 and FY 2026F