Table of Content

Executive Dashboard
Purpose of this Experiential Study
5 Step Process to Transformational Growth
Strategic Imperatives for Desktop and Cordless Phone Vendors

Growth Environment: Market Overview
Landscape of Business Communications Endpoints
Desktop and Cordless Phone Landscape
Market Definitions
Market Definitions (continued)
State of the Market
State of the Market (continued)
State of the Market (continued)
State of the Market (continued)
State of the Market (continued)
Market Drivers
Market Restraints

Market Forecasts
Unit Shipment and Revenue Forecast—Desktop and Cordless Phone Forecast
Unit Shipment and Revenue Forecast—TDM Desktop Phone Forecast
Unit Shipment and Revenue Forecast—IP Desktop Phone Forecast
Unit Shipment and Revenue Forecast—IP Desktop Phone Forecast by Open SIP Desktop Phone versus Proprietary IP Desktop Phone
Unit Shipment and Revenue Forecast—IP Media Phone Forecast
Unit Shipment and Revenue Forecast—DECT Phone Forecast
Unit Shipment and Revenue Forecast—VoWLAN/Wi-Fi Phone Forecast
Market Share—TDM Desktop Phones
Market Share—IP Desktop Phones
Market Share—Open SIP Desktop Phones
Market Share—Proprietary IP Desktop Phones
Market Share—IP Media Phones
Market Share—DECT Phones
Market Share—VoWLAN/Wi-Fi Phones

Visioning Scenarios
Macro to Micro Visioning
Trends/Factors Impacting the Desktop and Cordless Phone Market
Top Predictions for the Desktop and Cordless Phone Market

Growth Pipeline
Levers for Growth

Vision and Strategy: Growth Opportunities
Growth Opportunity 1: Open SIP Desktop Phones
Growth Opportunity 2: WFH
Growth Opportunity 3: Microsoft Endpoint Options
Growth Opportunity 4: OPEX—Device-as-a-Service
Growth Opportunity 5: Vertical Focus
Growth Opportunity 6: Rethinking the Supply Chain

Brand and Demand: Growth Opportunities
Growth Opportunity 7: Generations Y and Z
Growth Opportunity 8: Regional Research and Investigation
Growth Opportunity 9: Channel Structure
Growth Opportunity 10: Social Media Marketing

Growth Opportunities Matrix
Identifying Your Company’s Growth Zone
Growth Opportunities 1-6: Vision and Strategy
Growth Opportunities 7-10: Brand and Demand
Growth Opportunities Matrix

Growth Strategy and Implementation
Growth Strategies for Your Company
Prioritized Opportunities through Implementation
Legal Disclaimer

Appendix
List of Exhibits
List of Exhibits (continued)