Table of Content

1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness - Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 Product Type
5.1.1 Gel
5.1.2 Liquid
5.1.3 Spray
5.1.4 Foam
5.1.5 Sanitizing Wipes
5.2 Distribution Channel
5.2.1 Hypermarket/Supermarket
5.2.2 Convenience Stores
5.2.3 Pharmaceutical Stores
5.2.4 Online Retailers
5.2.5 Other Distribution Channels
5.3 Geography
5.3.1 United States
5.3.2 Canada
5.3.3 Mexico
5.3.4 Rest of North America


6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Most Active Companies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Procter & Gamble (P&G) Company
6.4.2 3M Company
6.4.3 Reckitt Benckiser Group PLC
6.4.4 Unilever
6.4.5 L Brands
6.4.6 GOJO Industries Inc.
6.4.7 Henkel AG & Company, KGaA
6.4.8 Best Sanitizers, Inc.


7 MARKET OPPORTUNITIES AND FUTURE TRENDS