Table of Content

1 INTRODUCTION
1.1 Study Assumptions & Market Definition
1.2 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Shampoo
5.1.2 Conditioner
5.1.3 Serum and Oil
5.1.4 Others
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Pharmacies and Drug Stores
5.2.4 Specialist Retailers
5.2.5 Online Stores
5.2.6 Others
5.3 Geography
5.3.1 South America
5.3.1.1 Brazil
5.3.1.2 Argentina
5.3.1.3 Rest of South America


6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Position Analysis
6.3 Company Profiles
6.3.1 Natura &Co
6.3.2 L’Oreal S.A
6.3.3 The Procter & Gamble Company
6.3.4 Johnson & Johnson
6.3.5 Unilever PLC
6.3.6 Novex Hair Care
6.3.7 Surya Brasil


7 MARKET OPPORTUNITIES AND FUTURE TRENDS