Table of Content

Table of Contents
 
Research Objectives and Methodology
Research Scope and Objectives
Features and Services Covered in the Study
Research Methodology
Key Questions this Study will Answer

Respondents Sample Overview
Survey Sample Structure
Sample Structure
Sample Structure (continued)
Demographic Profile

Executive Summary
Top Ten Findings from the Survey
Key Sections Covered in the Customer Research
Criteria for Vehicle Purchase and Interest Towards New Technologies
Digital Assistants
Online Services and In-car Features
Telematics and Navigation Services
Data-Enabled Services

Criteria for Vehicle Purchase and Interest Towards New Technologies
General Criteria for Purchasing a New Vehicle
General Criteria for Purchasing a New Vehicle (continued)
Car Technology Interest
Car Technology Interest (continued)
Attitude Towards Cars and Driving

Digital Assistants
General Digital Assistant Usage
In-car use of Digital Assistants
Frequency of Use of Digital Assistants on Phone
Digital Assistants Use by Applications

Online Service and In-Built Vehicle Features
Current Use of Online Services in Cars
In-built Vehicle Features and Current Usage
In-built Vehicle Features Future Demand

Telematics and Navigation Services
Interest in Navigation and Safety Services
Interest in Navigation and Safety Services (continued)
Interest in Telematics Services
Preferred Subscription Model
HMI Preference for Controlling Features

Data-Enabled Services
Willingness to Share Data with Car Dealer/Car Maker
Expectations towards Reward/ Payment for Sharing Data
Data-Enabled Services

Key Conclusions
Key Conclusions from Voice of Customer Analysis on Connected Services
Legal Disclaimer

Appendix
List of Exhibits
List of Exhibits (continued)