Table of Content

Table of Contents
 
Research Objectives and Methodology
Research Scope
Research Methodology
Key Questions this Study will Answer

Respondent Sample Overview
Overview of Sample Structure
Sample Structure—Respondent Distribution
Demographic Profile

Executive Summary
Key Findings
Key Sections Covered
Car Purchase and Ownership
Digital Assistants
Online Services and In-car Features
Telematics and Navigation Services
Data-enabled Services

Car Purchase and Ownership
General Criteria for Vehicle Purchase
General Criteria for Vehicle Purchase (continued)
Top Brands Owned by Segment
Attitudes Towards Car Ownership and Driving
Attitudes Towards Car Ownership and Driving (continued)
Car Technology Interest
Car Technology Interest (continued)

Digital Assistants
Overall Use of Digital Assistants
Devices on Which Digital Assistants are Used in a Car
Devices on Which Digital Assistants are Used in a Car (continued)
Top Digital Assistants Used in Vehicles
Use of Digital Assistants by Application

Online Service and In-car Features
Current Use of Online Services in a Car
Current Inbuilt Features and Usage
Demand for In-car Features
Preferred Mode of Controlling Connected Devices
Preferred Mode of Using Connected Services
Interest in Autonomous Driving Mode

Telematics and Navigation Services
Interest in Telematics Services
Preferred Subscription Model
Interest in Navigation and Safety Services
Interest in Navigation and Safety Services (continued)

Data-enabled Services
General Interest in Data-enabled Services
Interest in Data-enabled Services
Interest in Data-enabled Services (continued)
Reasons for Lack of Interest in Data-enabled Services
Willingness to Share Data with Car Dealer/Car Maker
Expectations on Data Privacy
Expectations Towards Reward/Payment for Sharing Data
Level of Trust on Car Makers Providing Data-enabled Services

Driver Identity Profile
Digital Driver Identity Profile

Key Conclusions
Voice of Customer Analysis on Connected Car Services—Key Conclusions
Legal Disclaimer

Appendix
List of Exhibits
List of Exhibits (continued)
List of Exhibits (continued)