Table of Content


1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Increasing Rate of Obesity
4.2.2 Changing Lifestyle and Growing Fast Food Industry
4.2.3 Launch of New and Advanced Products
4.3 Market Restraints
4.3.1 Deceptive Marketing Practices
4.4 Porter’s Five Force Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Equipment
5.1.1 Fitness Equipment
5.1.1.1 Cardiovascular Training Equipment
5.1.1.2 Strength Training Equipment
5.1.1.3 Fitness Monitoring Equipment
5.1.1.4 Others
5.1.2 Surgical Equipment
5.2 Geography
5.2.1 North America
5.2.1.1 United States
5.2.1.2 Canada
5.2.1.3 Mexico
5.2.2 Europe
5.2.2.1 Germany
5.2.2.2 United Kingdom
5.2.2.3 France
5.2.2.4 Italy
5.2.2.5 Spain
5.2.2.6 Rest of Europe
5.2.3 Asia-Pacific
5.2.3.1 China
5.2.3.2 Japan
5.2.3.3 India
5.2.3.4 Australia
5.2.3.5 South Korea
5.2.3.6 Rest of Asia-Pacific
5.2.4 Middle-East and Africa
5.2.4.1 GCC
5.2.4.2 South Africa
5.2.4.3 Rest of Middle-East and Africa
5.2.5 South America
5.2.5.1 Brazil
5.2.5.2 Argentina
5.2.5.3 Rest of South America


6 COMPETITIVE LANDSCAPE
6.1 COMPANY PROFILES
6.1.1 Atkins Nutritionals
6.1.2 Cybex International Inc.
6.1.3 Fitness World
6.1.4 Johnson Health Technology Co. Ltd
6.1.5 Life Fitness
6.1.6 Life Time Inc.
6.1.7 Medtronic PLC
6.1.8 Olympus Corporation
6.1.9 Technogym SpA


7 MARKET OPPORTUNITIES AND FUTURE TRENDS