Table of Content

1 Introduction 6
1.1 Industry Definition and Research Scope 6
1.1.1 Industry Definition 6
1.1.2 Research Scope 7
1.2 Research Methodology 9
1.2.1 Overview of Market Research Methodology 9
1.2.2 Market Assumption 10
1.2.3 Secondary Data 10
1.2.4 Primary Data 10
1.2.5 Data Filtration and Model Design 11
1.2.6 Market Size/Share Estimation 12
1.2.7 Research Limitations 13
1.3 Executive Summary 14

2 Market Overview and Dynamics 16
2.1 Market Size and Forecast 16
2.2 Major Growth Drivers 17
2.3 Market Restraints and Challenges 20
2.4 Emerging Opportunities and Market Trends 23
2.5 Porter’s Fiver Forces Analysis 26

3 Segmentation of Europe Market by Offering 30
3.1 Market Overview by Offering 30
3.2 Hardware 32
3.3 Software 33

4 Segmentation of Europe Market by Device Type 34
4.1 Market Overview by Device Type 34
4.2 Wireless Head Mounted Display 36
4.3 Wired Head Mounted Display 37

5 Segmentation of Europe Market by End-user 38
5.1 Market Overview by End-user 38
5.2 Industrial Sector 40
5.3 Education 41
5.4 Entertainment & Gaming 42
5.5 Healthcare 43
5.6 Architecture 44
5.7 Aerospace & Defense 45
5.8 Other End-users 46

6 European Market 2016-2026 by Country 47
6.1 Overview of European Market 47
6.2 Germany 50
6.3 UK 52
6.4 France 54
6.5 Spain 56
6.6 Italy 58
6.7 Rest of European Market 60

7 Competitive Landscape 62
7.1 Overview of Key Vendors 62
7.2 New Product Launch, Partnership, Investment, and M&A 66
7.3 Company Profiles 68
Acer Inc. 68
Amber Garage (Holokit) 70
Apple Inc 71
AsusTek Computer Inc. 72
Atheer 73
Canon, Inc. 74
DAQRI 75
Dell Technologies Inc. 76
Eon Reality, Inc. 77
Facebook 78
Google Inc. 79
Hewlett Packard Enterprise Company 80
HTC Corporation 81
Infinity Augmented Reality, Inc. 82
Intel Corporation 83
Magic Leap, Inc. 84
Meta Company 85
Microsoft Corporation 86
Occipital Inc. 87
Oculus VR, LLC 88
Osterhout Design Group 89
Recon Instruments 90
Samsung Electronics Company Limited 91
Seiko Epson Corporation 92

8 Investing in Europe Market: Risk Assessment and Management 93
8.1 Risk Evaluation of Europe Market 93
8.2 Critical Success Factors (CSFs) 96
Related Reports and Products 99



List of Figures


Figure 1. Research Method Flow Chart 9
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 12
Figure 3. Europe Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 14
Figure 4. Europe Mixed Reality Market, 2016-2026, $ mn 16
Figure 5. Primary Drivers and Impact Factors of Europe Mixed Reality Market 17
Figure 6. Primary Restraints and Impact Factors of Europe Mixed Reality Market 20
Figure 7. Porter’s Fiver Forces Analysis of Europe Mixed Reality Market 26
Figure 8. Breakdown of Europe Mixed Reality Market by Offering, 2019-2026, % of Revenue 30
Figure 9. Contribution to Europe 2020-2026 Cumulative Revenue by Offering, Value ($ mn) and Share (%) 31
Figure 10. Europe Mixed Reality Market: Hardware, 2016-2026, $ mn 32
Figure 11. Europe Mixed Reality Market: Software, 2016-2026, $ mn 33
Figure 12. Breakdown of Europe Mixed Reality Market by Device Type, 2019-2026, % of Revenue 34
Figure 13. Contribution to Europe 2020-2026 Cumulative Revenue by Device Type, Value ($ mn) and Share (%) 35
Figure 14. Europe Mixed Reality Market: Wireless Head Mounted Display, 2016-2026, $ mn 36
Figure 15. Europe Mixed Reality Market: Wired Head Mounted Display, 2016-2026, $ mn 37
Figure 16. Breakdown of Europe Mixed Reality Market by End-user, 2019-2026, % of Revenue 38
Figure 17. Contribution to Europe 2020-2026 Cumulative Revenue by End-user, Value ($ mn) and Share (%) 39
Figure 18. Europe Mixed Reality Market: Industrial Sector, 2016-2026, $ mn 40
Figure 19. Europe Mixed Reality Market: Education, 2016-2026, $ mn 41
Figure 20. Europe Mixed Reality Market: Entertainment & Gaming, 2016-2026, $ mn 42
Figure 21. Europe Mixed Reality Market: Healthcare, 2016-2026, $ mn 43
Figure 22. Europe Mixed Reality Market: Architecture, 2016-2026, $ mn 44
Figure 23. Europe Mixed Reality Market: Aerospace & Defense, 2016-2026, $ mn 45
Figure 24. Europe Mixed Reality Market: Other End-users, 2016-2026, $ mn 46
Figure 25. Breakdown of European Mixed Reality Market by Country, 2019 and 2026, % of Revenue 48
Figure 26. Contribution to Europe 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 49
Figure 27. Mixed Reality Market in Germany, 2016-2026, $ mn 50
Figure 28. Mixed Reality Market in UK, 2016-2026, $ mn 52
Figure 29. Mixed Reality Market in France, 2016-2026, $ mn 54
Figure 30. Mixed Reality Market in Spain, 2016-2026, $ mn 56
Figure 31. Mixed Reality Market in Italy, 2016-2026, $ mn 58
Figure 32. Mixed Reality Market in Rest of Europe, 2016-2026, $ mn 60
Figure 33. Growth Stage of Europe Mixed Reality Industry over the Forecast Period 62
Figure 34. SWOT Analysis of Acer Inc. 69


List of Tables


Table 1. Snapshot of Europe Mixed Reality Market, 2019-2026 15
Table 2. Main Product Trends and Market Opportunities in Europe Mixed Reality Market 23
Table 3. Europe Mixed Reality Market by Offering, 2016-2026, $ mn 30
Table 4. Europe Mixed Reality Market: Hardware by Component, 2016-2026, $ mn 32
Table 5. Europe Mixed Reality Market by Device Type, 2016-2026, $ mn 34
Table 6. Europe Mixed Reality Market by End-user, 2016-2026, $ mn 38
Table 7. Europe Mixed Reality Market by Country, 2016-2026, $ mn 49
Table 8. Germany Mixed Reality Market by Offering, 2016-2026, $ mn 51
Table 9. Germany Mixed Reality Market by Device Type, 2016-2026, $ mn 51
Table 10. Germany Mixed Reality Market by End-user, 2016-2026, $ mn 51
Table 11. UK Mixed Reality Market by Offering, 2016-2026, $ mn 53
Table 12. UK Mixed Reality Market by Device Type, 2016-2026, $ mn 53
Table 13. UK Mixed Reality Market by End-user, 2016-2026, $ mn 53
Table 14. France Mixed Reality Market by Offering, 2016-2026, $ mn 55
Table 15. France Mixed Reality Market by Device Type, 2016-2026, $ mn 55
Table 16. France Mixed Reality Market by End-user, 2016-2026, $ mn 55
Table 17. Spain Mixed Reality Market by Offering, 2016-2026, $ mn 57
Table 18. Spain Mixed Reality Market by Device Type, 2016-2026, $ mn 57
Table 19. Spain Mixed Reality Market by End-user, 2016-2026, $ mn 57
Table 20. Italy Mixed Reality Market by Offering, 2016-2026, $ mn 59
Table 21. Italy Mixed Reality Market by Device Type, 2016-2026, $ mn 59
Table 22. Italy Mixed Reality Market by End-user, 2016-2026, $ mn 59
Table 23. Mixed Reality Market in Rest of Europe by Country, 2016-2026, $ mn 61
Table 24. Europe Mixed Reality Market by Key Vendor, 2019, $ mn 64
Table 25. Key Financials of Acer Inc., 2016-2018, $ mn 69
Table 28. Risk Evaluation for Investing in Europe Market, 2019-2026 94
Table 29. Critical Success Factors and Key Takeaways 97