Table of Content

Table of Contents
 
Executive Summary
Key Findings
In-Car Marketplace as a Concept
Segmentation of the Automotive Marketplace
Methodology
In-Car Marketplace Ecosystem
In-Car Marketplace Participants
On-the-Go Retailer Services
In-Car Marketplace Use Cases
Use Case Example 2—Car as a Virtual Assistant (Voice First)
In-Car Marketplace Applications Over the Years
Why In-Car Payments are Preferred?
Current and Future Outlook: 2019 versus 2025

Research Scope, Objectives, Background, and Methodology
Research Scope
Research Aims and Objectives
Key Questions this Study will Answer
Research Background
Research Methodology

Market and Technology Trends Related to In-Car Marketplace
In-Car Marketplace Ecosystem
In-Car Marketplace Applications Over the Years
Ecosystem Partnerships
OEM Positioning in the In-Car Marketplace
Unlocking the In-Car Marketplace with Existing Virtual Assistants
Technology Requirements

In-car Marketplace—Use Cases
On-the-Go Retailer Services
Retailer Services According to New Use Cases
Use Case 1—Car as a Marketplace
Customer Journey—GM Marketplace App
Use Case 2—Car as a Virtual Assistant
Case Study—Amazon Alexa for Cars
Customer Journey—Ford and Amazon Alexa
Use Case 3—Car as an Access Point of Service
Existing Car Delivery Services
Case Study—Amazon Key, In-Car Package Delivery
Case Study—Filld, Fuel Delivery to Cars
Use Case 4—Car as a Mobile Mini Convenience Store
Case Study—DriveCargo and UBER
Pricing Models

OEMs Providing In-Car Marketplace
Existing OEM Applications
Existing OEM Applications (continued)
Upcoming Applications
Existing and Potential OEM Voice/Virtual In-Car Assistants
Case Study—General Motors Marketplace Application
Concept Case Study—Honda Dream Drive Application
Case Study—Mercedes Benz In-Car Marketplace Applications

Platform Providers
Platform Providers Overview
Technology Partnership Categories
Existing Intermediary Partners
Case Study—Xevo as a Platform Provider
Case Study—Connected Travel as a Platform Provider
Concept Case Study—Dashero as a Platform Provider
Case Study—Telenav Vivid In-Car Commerce (ICC)
Case Study—Sirius XM – Travel Link
Case Study—Tantalum
Concept Study—Tencent & WeChat
Navigation Integration Development
Intermediary Partners Ranking

Payment Types and Structure
In-Car Transaction Methods
Why In-Car Payments are Preferred?
Case Study—Visa

In-Car Marketplace—Addressable Market
Coverage of In-vehicle Retail Activity
Total Addressable Market Size Methodology
OEM Contribution
Active Users Penetration
Annual Estimated Average Value
Estimated Average Fuel Value Per Vehicle
Estimated Average Parking Value Per Vehicle
Estimated Average Food Value Per Vehicle
Estimated Average Toll Payment Value Per Vehicle
Total Addressable Revenue Forecast for the In-Vehicle Marketplace
Marketplace in Cars Addressable Market by OEMs
Marketplace in Cars Business Model Per Transaction
The Value of Centralization

Growth Opportunities
Growth Opportunity: B2B2X
Strategic Imperatives for Success and Growth
Key Conclusions and Future Outlook
Customer Journey in a CASE World

Key Conclusions and Future Outlook
The Last Word—3 Big Predictions
Legal Disclaimer

Appendix
List of Exhibits
List of Exhibits (continued)
List of Exhibits (continued)
List of Exhibits (continued)
List of Exhibits (continued)
List of Exhibits (continued)
Abbreviations and Acronyms Used
Market Engineering Methodology