Table of Content

1. RESEARCH SCOPE
1.1. STUDY GOALS
1.2. SCOPE OF THE MARKET STUDY
1.3. WHO WILL FIND THIS REPORT USEFUL?
1.4. STUDY AND FORECASTING YEARS

2. RESEARCH METHODOLOGY
2.1. SOURCES OF DATA
2.1.1. SECONDARY DATA
2.1.2. PRIMARY DATA
2.2. TOP-DOWN APPROACH
2.3. BOTTOM-UP APPROACH
2.4. DATA TRIANGULATION

3. EXECUTIVE SUMMARY
3.1. MARKET SUMMARY
3.2. KEY FINDINGS
3.2.1. GROWING DEMAND FOR LOW-ALCOHOL BEER
3.2.2. INTRODUCTION OF NEW FLAVORS BY VENDORS
3.2.3. INCREASING STRATEGIC PARTNERSHIPS, MERGERS, AND ACQUISITIONS

4. MARKET DYNAMICS
4.1. MARKET SCOPE & DEFINITION
4.2. MARKET DRIVERS
4.2.1. PREMIUMIZATION - KEY GROWTH DRIVER
4.2.2. PROLIFERATION OF CRAFT BEER
4.2.3. LAUNCH OF NEW & INNOVATIVE PRODUCTS
4.3. MARKET RESTRAINTS
4.3.1. FLUCTUATING RAW MATERIALS PRICES
4.3.2. THREAT FROM OTHER ALCOHOLIC BEVERAGES
4.4. MARKET OPPORTUNITIES
4.4.1. INCREASING YOUNG POPULATION AND NUMBER OF FEMALE DRINKERS
4.4.2. EMERGING MARKETS - UNTAPPED POTENTIAL
4.5. MARKET CHALLENGES
4.5.1. STRICT GOVERNMENT RULES & REGULATIONS REGARDING THE MANUFACTURE, SALES, AND SUPPLY OF BEER
4.5.2. CAMPAIGNS AGAINST ALCOHOL CONSUMPTION

5. MARKET BY TYPE
5.1. LAGER
5.2. ALE
5.3. STOUT & PORTER
5.4. MALT
5.5. OTHER TYPES

6. MARKET BY PRODUCTION
6.1. MACRO BREWERY
6.2. MICROBREWERY
6.3. CRAFT BREWERY
6.4. OTHERS PRODUCTION

7. MARKET BY PACKAGING
7.1. GLASS
7.2. PET BOTTLE
7.3. METAL CAN
7.4. OTHER PACKAGING

8. MARKET BY DISTRIBUTION CHANNELS
8.1. HYPERMARKET & SUPERMARKET
8.2. LIQUOR SPECIALIST STORES
8.3. DUTY-FREE STORES
8.4. ONLINE RETAILING
8.5. OTHER DISTRIBUTION CHANNELS

9. KEY ANALYTICS
9.1. PORTER’S FIVE FORCE MODEL
9.1.1. THREAT OF NEW ENTRANTS
9.1.2. THREAT OF SUBSTITUTE
9.1.3. BARGAINING POWER OF BUYERS
9.1.4. BARGAINING POWER OF SUPPLIERS
9.1.5. THREAT OF COMPETITIVE RIVALRY
9.2. KEY BUYING CRITERIA
9.2.1. ALCOHOL CONTENT
9.2.2. PRICE
9.2.3. AVAILABILITY
9.2.4. PACKAGING
9.3. OPPORTUNITY MATRIX
9.4. VENDOR LANDSCAPE
9.5. VALUE CHAIN ANALYSIS
9.5.1. RAW MATERIAL SUPPLIERS
9.5.2. PROCUREMENT DEPARTMENT
9.5.3. BEER MANUFACTURERS
9.5.4. RESEARCH AND DEVELOPMENT DEPARTMENT (R&D)
9.5.5. DISTRIBUTORS, RETAILERS AND END USERS

10. GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1. UNITED STATES
10.1.2. CANADA

11. COMPANY PROFILES
11.1. ANHEUSER-BUSCH INBEV
11.2. ASAHI GROUP HOLDINGS LTD
11.3. BEIJING YANJING BREWERY CO., LTD.
11.4. BOSTON BEER COMPANY
11.5. BRECKENRIDGE BREWERY
11.6. CARLSBERG GROUP
11.7. CONSTELLATION BRANDS
11.8. DIAGEO PLC
11.9. DOGFISH HEAD CRAFT BREWERY, INC.
11.10. HEINEKEN NV
11.11. MOLSON COORS BREWING COMPANY
11.12. SIERRA NEVADA BREWING CO
11.13. SQUATTERS PUB AND BEER
11.14. STONE & WOOD BREWING CO
11.15. UNITED BREWERIES GROUP (UB GROUP)

List of Tables
TABLE 1: NORTH AMERICA BEER MARKET, BY COUNTRY, 2019-2027 (IN $ BILLION)
TABLE 2: NORTH AMERICA BEER MARKET, BY TYPE, 2019-2027 (IN $ BILLION)
TABLE 3: COMMON TYPES OF LAGER BEER
TABLE 4: COMMON TYPES OF ALE BEER
TABLE 5: NORTH AMERICA BEER MARKET, BY PRODUCTION, 2019-2027 (IN $ BILLION)
TABLE 6: NORTH AMERICA BEER MARKET, BY PACKAGING, 2019-2027 (IN $ BILLION)
TABLE 7: NORTH AMERICA BEER MARKET, BY DISTRIBUTION CHANNELS, 2019-2027 (IN $ BILLION)
TABLE 8: OPPORTUNITY MATRIX
TABLE 9: VENDOR LANDSCAPE
TABLE 10: NORTH AMERICA BEER MARKET, BY COUNTRY, 2019-2027 (IN $ BILLION)

List of Figures
FIGURE 1: NORTH AMERICA BEER MARKET, BY PRODUCTION, 2018 & 2027 (IN %)
FIGURE 2: NORTH AMERICA BEER MARKET, BY LAGER, 2019-2027 (IN $ BILLION)
FIGURE 3: NORTH AMERICA BEER MARKET, BY ALE, 2019-2027 (IN $ BILLION)
FIGURE 4: NORTH AMERICA BEER MARKET, BY STOUT & PORTER, 2019-2027 (IN $ BILLION)
FIGURE 5: NORTH AMERICA BEER MARKET, BY MALT, 2019-2027 (IN $ BILLION)
FIGURE 6: NORTH AMERICA BEER MARKET, BY OTHER TYPES, 2019-2027 (IN $ BILLION)
FIGURE 7: NORTH AMERICA BEER MARKET, BY MACRO BREWERY, 2019-2027 (IN $ BILLION)
FIGURE 8: NORTH AMERICA BEER MARKET, BY MICROBREWERY, 2019-2027 (IN $ BILLION)
FIGURE 9: NORTH AMERICA BEER MARKET, BY CRAFT BREWERY, 2019-2027 (IN $ BILLION)
FIGURE 10: NORTH AMERICA BEER MARKET, BY OTHERS PRODUCTION, 2019-2027 (IN $ BILLION)
FIGURE 11: NORTH AMERICA BEER MARKET, BY GLASS, 2019-2027 (IN $ BILLION)
FIGURE 12: NORTH AMERICA BEER MARKET, BY PET BOTTLE, 2019-2027 (IN $ BILLION)
FIGURE 13: NORTH AMERICA BEER MARKET, BY METAL CAN, 2019-2027 (IN $ BILLION)
FIGURE 14: NORTH AMERICA BEER MARKET, BY OTHER PACKAGING, 2019-2027 (IN $ BILLION)
FIGURE 15: NORTH AMERICA BEER MARKET, BY HYPERMARKET & SUPERMARKET, 2019-2027 (IN $ BILLION)
FIGURE 16: NORTH AMERICA BEER MARKET, BY LIQUOR SPECIALIST STORES, 2019-2027 (IN $ BILLION)
FIGURE 17: NORTH AMERICA BEER MARKET, BY DUTY-FREE STORES, 2019-2027 (IN $ BILLION)
FIGURE 18: NORTH AMERICA BEER MARKET, BY ONLINE RETAILING, 2019-2027 (IN $ BILLION)
FIGURE 19: NORTH AMERICA BEER MARKET, BY OTHER DISTRIBUTION CHANNELS, 2019-2027 (IN $ BILLION)
FIGURE 20: PORTER’S FIVE FORCE ANALYSIS
FIGURE 21: KEY BUYING IMPACT ANALYSIS
FIGURE 22: VALUE CHAIN ANALYSIS
FIGURE 23: NORTH AMERICA BEER MARKET, REGIONAL OUTLOOK, 2018 & 2027 (IN %)
FIGURE 24: UNITED STATES BEER MARKET, 2019-2027 (IN $ BILLION)
FIGURE 25: CANADA BEER MARKET, 2019-2027 (IN $ BILLION)



List of Figures


FIGURE 1: NORTH AMERICA BEER MARKET, BY PRODUCTION, 2018 & 2027 (IN %)
FIGURE 2: NORTH AMERICA BEER MARKET, BY LAGER, 2019-2027 (IN $ BILLION)
FIGURE 3: NORTH AMERICA BEER MARKET, BY ALE, 2019-2027 (IN $ BILLION)
FIGURE 4: NORTH AMERICA BEER MARKET, BY STOUT & PORTER, 2019-2027 (IN $ BILLION)
FIGURE 5: NORTH AMERICA BEER MARKET, BY MALT, 2019-2027 (IN $ BILLION)
FIGURE 6: NORTH AMERICA BEER MARKET, BY OTHER TYPES, 2019-2027 (IN $ BILLION)
FIGURE 7: NORTH AMERICA BEER MARKET, BY MACRO BREWERY, 2019-2027 (IN $ BILLION)
FIGURE 8: NORTH AMERICA BEER MARKET, BY MICROBREWERY, 2019-2027 (IN $ BILLION)
FIGURE 9: NORTH AMERICA BEER MARKET, BY CRAFT BREWERY, 2019-2027 (IN $ BILLION)
FIGURE 10: NORTH AMERICA BEER MARKET, BY OTHERS PRODUCTION, 2019-2027 (IN $ BILLION)
FIGURE 11: NORTH AMERICA BEER MARKET, BY GLASS, 2019-2027 (IN $ BILLION)
FIGURE 12: NORTH AMERICA BEER MARKET, BY PET BOTTLE, 2019-2027 (IN $ BILLION)
FIGURE 13: NORTH AMERICA BEER MARKET, BY METAL CAN, 2019-2027 (IN $ BILLION)
FIGURE 14: NORTH AMERICA BEER MARKET, BY OTHER PACKAGING, 2019-2027 (IN $ BILLION)
FIGURE 15: NORTH AMERICA BEER MARKET, BY HYPERMARKET & SUPERMARKET, 2019-2027 (IN $ BILLION)
FIGURE 16: NORTH AMERICA BEER MARKET, BY LIQUOR SPECIALIST STORES, 2019-2027 (IN $ BILLION)
FIGURE 17: NORTH AMERICA BEER MARKET, BY DUTY-FREE STORES, 2019-2027 (IN $ BILLION)
FIGURE 18: NORTH AMERICA BEER MARKET, BY ONLINE RETAILING, 2019-2027 (IN $ BILLION)
FIGURE 19: NORTH AMERICA BEER MARKET, BY OTHER DISTRIBUTION CHANNELS, 2019-2027 (IN $ BILLION)
FIGURE 20: PORTER’S FIVE FORCE ANALYSIS
FIGURE 21: KEY BUYING IMPACT ANALYSIS
FIGURE 22: VALUE CHAIN ANALYSIS
FIGURE 23: NORTH AMERICA BEER MARKET, REGIONAL OUTLOOK, 2018 & 2027 (IN %)
FIGURE 24: UNITED STATES BEER MARKET, 2019-2027 (IN $ BILLION)
FIGURE 25: CANADA BEER MARKET, 2019-2027 (IN $ BILLION)

 

List of Tables


TABLE 1: NORTH AMERICA BEER MARKET, BY COUNTRY, 2019-2027 (IN $ BILLION)
TABLE 2: NORTH AMERICA BEER MARKET, BY TYPE, 2019-2027 (IN $ BILLION)
TABLE 3: COMMON TYPES OF LAGER BEER
TABLE 4: COMMON TYPES OF ALE BEER
TABLE 5: NORTH AMERICA BEER MARKET, BY PRODUCTION, 2019-2027 (IN $ BILLION)
TABLE 6: NORTH AMERICA BEER MARKET, BY PACKAGING, 2019-2027 (IN $ BILLION)
TABLE 7: NORTH AMERICA BEER MARKET, BY DISTRIBUTION CHANNELS, 2019-2027 (IN $ BILLION)
TABLE 8: OPPORTUNITY MATRIX
TABLE 9: VENDOR LANDSCAPE
TABLE 10: NORTH AMERICA BEER MARKET, BY COUNTRY, 2019-2027 (IN $ BILLION)