Table of Content

1 INTRODUCTION 12
1.1 OBJECTIVES 12
1.2 MARKET DEFINITION 12
1.3 MARKET SCOPE 13
1.3.1 YEARS CONSIDERED IN THE REPORT 13
1.4 CURRENCY & PRICING 14
1.5 PACKAGE SIZE 14
1.6 LIMITATIONS 14
1.7 STAKEHOLDERS 14

2 RESEARCH METHODOLOGY 15
2.1 RESEARCH DATA 15
2.2 SECONDARY DATA 17
2.2.1 KEY SECONDARY SOURCES 17
2.2.2 KEY DATA FROM SECONDARY SOURCES 17
2.3 PRIMARY DATA 18
2.3.1 SAMPLING TECHNIQUES & DATA COLLECTION METHODS 18
2.3.2 PRIMARY PARTICIPANTS 19
2.4 FACTOR ANALYSIS 19
2.4.1 DEMAND-SIDE ANALYSIS 19
2.4.1.1 Creating value from data driven services 19
2.4.1.2 Growing demand for smart mobility in India 20
2.4.2 SUPPLY SIDE ANALYSIS 21
2.4.2.1 Growing market of automotive electronics in India 21
2.4.2.2 The emerging bubble of startups in India 22
2.5 MARKET SIZE ESTIMATION 23
2.5.1 BOTTOM-UP APPROACH 23
2.5.2 TOP-DOWN APPROACH 24
2.6 MARKET BREAKDOWN AND DATA TRIANGULATION 25
2.7 ASSUMPTIONS 26

3 EXECUTIVE SUMMARY 27

4 PREMIUM INSIGHTS 30
4.1 INDIA CONNECTED CAR MARKET, 2019 VS. 2025 30
4.2 INDIA CONNECTED CAR MARKET, BY HARDWARE 31
4.3 INDIA CONNECTED CAR MARKET, BY SERVICE/APPLICATION 32
4.4 INDIA CONNECTED CAR MARKET, BY CONNECTIVITY FORM FACTOR 32
4.5 INDIA CONNECTED CAR MARKET, BY CONNECTIVITY TECHNOLOGY 33
4.6 INDIA CONNECTED CAR MARKET, BY PLATFORM 33

5 MARKET OVERVIEW 34
5.1 INTRODUCTION 34
5.2 TRENDS 34
5.2.1 TELEMATICS IS THE KEY FOR CONNECTED CAR IN INDIA 35
5.2.2 AUTOMOBILE MANUFACTURERS HAVE BEGUN TO PROVIDE STANDARD CONNECTED SERVICES 35
5.2.3 CUSTOMIZED CONNECTED SOLUTIONS BY EMERGING PLAYERS 35
5.3 CUSTOMER PREFERENCES 36
5.3.1 NEW TECHNOLOGY EXPLORERS 36
5.3.2 SAFETY SEEKERS 36
5.3.3 NEW TECHNOLOGY ADOPTERS 37
5.3.4 CONVENIENCE SEEKERS 37
5.4 GOVERNMENT INITIATIVES & REGULATIONS 37
5.4.1 GOVERNMENT INITIATIVES 37
5.4.2 GOVERNMENT REGULATIONS 37
5.5 MARKET DYNAMICS 38
5.5.1 DRIVERS 39
5.5.1.1 Economy car manufacturers attempting to provide luxury features 39
5.5.1.2 Government initiatives for implementing the connected car technology 39
5.5.2 RESTRAINTS 40
5.5.2.1 Lack of supporting infrastructure 40
5.5.2.2 Unavailability of standard platforms 40
5.5.3 OPPORTUNITIES 40
5.5.3.1 Emerging profit pool for automotive industry 40
5.5.3.2 Evolution of the new value chain ecosystem of the automotive industry 41
5.5.4 CHALLENGES 42
5.5.4.1 Increase in the threat of data breach and cyber security for connected vehicles 42
5.5.4.2 Increase in price of the vehicle with connected services 43
5.6 MACRO INDICATOR ANALYSIS 44
5.6.1 INTRODUCTION 44

6 INDIA CONNECTED CAR MARKET, BY PLATFORM 45
6.1 INTRODUCTION 46
6.2 ANDROID AUTO 47
6.3 CARPLAY 47
6.4 MIRRORLINK 47
6.5 OTHERS 47

7 INDIA CONNECTED CAR MARKET, BY CONNECTIVITY FORM FACTOR 48
7.1 INTRODUCTION 49
7.2 EMBEDDED 50
7.3 TETHERED 51
7.4 INTEGRATED 51

8 INDIA CONNECTED CAR MARKET, BY SERVICE/APPLICATION 52
8.1 INTRODUCTION 53
8.2 TELEMATICS 54
8.3 RIDE SHARING/HAILING 55
8.4 OTHERS (OTA UPDATES, SAFETY & SECURITY, AUTONOMOUS DRIVING) 55

9 INDIA CONNECTED CAR MARKET, BY HARDWARE 56
9.1 INTRODUCTION 57
9.2 SMART ANTENNA 58
9.3 DISPLAY 59
9.4 ELECTRONIC CONTROL UNIT (ECU) 59
9.5 SENSORS 60

10 INDIA CONNECTED CAR MARKET, BY CONNECTIVITY TECHNOLOGY 61
10.1 INTRODUCTION 62
10.2 CELLULAR 63
10.3 DEDICATED SHORT RANGE COMMUNICATION (DSRC) 63

11 COMPETITIVE LANDSCAPE 64
11.1 OVERVIEW 64
11.2 MARKET RANKING ANALYSIS 66
11.3 COMPETITIVE SCENARIO 67
11.3.1 PARTNERSHIP 67
11.3.2 NEW PRODUCT DEVELOPMENT 68
11.3.3 COLLABORATION 69
11.3.4 EXPANSION 69
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12 COMPANY PROFILES 70
(Overview, Products offered, Recent developments, SWOT analysis & MnM View)*
12.1 BOSCH 70
12.2 DENSO 75
12.3 NXP 78
12.4 GARMIN 82
12.5 HARMAN 85
12.6 TOMTOM 89
12.7 UNO MINDA 91
12.8 SASKEN 93
12.9 DELPHI 97
12.10 STMICROELECTRONICS 100
12.11 IBM 103
12.12 NUANCE 105
*Details on Overview, Products offered, Recent developments, SWOT analysis & MnM View might not be captured in case of unlisted companies.

13 APPENDIX 107
13.1 DISCUSSION GUIDE 107
13.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 110
13.3 AVAILABLE CUSTOMIZATIONS 112
13.3.1 ADDITIONAL COMPANY PROFILES 112
13.3.1.1 Business overview 112
13.3.1.2 SWOT analysis 112
13.3.1.3 Recent developments 112
13.3.1.4 MnM view 112
13.3.2 DETAILED ANALYSIS OF INDIA CONNECTED CAR MARKET BY VEHICLE CLASS 112
13.3.3 DETAILED ANALYSIS OF INDIA CONNECTED CAR BY EMBEDDED CONNECTIVITY FORM FACTOR 112
13.4 RELATED REPORTS 113
13.5 AUTHOR DETAILS 114



List of Figures



FIGURE 1 INDIA CONNECTED CAR MARKET: RESEARCH DESIGN 15
FIGURE 2 RESEARCH DESIGN MODEL 16
FIGURE 3 BREAKDOWN OF PRIMARY INTERVIEWS 18
FIGURE 4 AUTOMOTIVE ELECTRONICS IN CONNECTED CAR MARKET 21
FIGURE 5 INDIA CONNECTED CAR MARKET: BOTTOM-UP APPROACH 23
FIGURE 6 INDIA CONNECTED CAR MARKET: TOP-DOWN APPROACH 24
FIGURE 7 DATA TRIANGULATION 25
FIGURE 8 EMBEDDED SYSTEMS TO BE THE LARGEST SEGMENT DURING
THE FORECAST PERIOD, 2019 VS. 2025 (USD MILLION) 28
FIGURE 9 RIDE SHARING/HAILING TO DOMINATE THE INDIA CONNECTED CAR MARKET, 2019 VS. 2025 (BY VALUE) 29
FIGURE 10 ATTRACTIVE OPPORTUNITIES IN INDIA CONNECTED CAR MARKET 30
FIGURE 11 ECU IS ESTIMATED TO DOMINATE THE INDIA CONNECTED CAR MARKET 2019 VS. 2025 (USD MILLION) 31
FIGURE 12 RIDE SHARING/HAILING IS ESTIMATED TO LEAD THE INDIA CONNECTED CAR MARKET, 2019 VS. 2025 (USD MILLION) 32
FIGURE 13 EMBEDDED FORM IS ESTIMATED TO DOMINATE THE INDIA CONNECTED CAR MARKET, 2019 VS. 2025 (USD MILLION) 32
FIGURE 14 CELLULAR IS ESTIMATED TO DOMINATE THE INDIA CONNECTED CAR MARKET, 2019 VS. 2025 (USD MILLION) 33
FIGURE 15 ANDROID AUTO IS ESTIMATED TO LEAD THE INDIA CONNECTED CAR MARKET, 2018 (BY VOLUME) 33
FIGURE 16 INDIA CONNECTED CAR: CUSTOMER PREFERENCE 36
FIGURE 17 INDIA CONNECTED CAR: MARKET DYNAMICS 38
FIGURE 18 PROFIT POOLS FOR AUTOMOTIVE INDUSTRY (2017 VS 2035) 41
FIGURE 19 EVOLVING VALUE CHAIN FROM RIGID TO DYNAMIC ECOSYSTEM 42
FIGURE 20 CYBER ATTACK SURFACES IN AUTOMOTIVE 43
FIGURE 21 INDIA: INCREASING GNI PER CAPITA IS EXPECTED TO DRIVE CONNECTED
CAR MARKET 44
FIGURE 22 INDIA CONNECTED CAR MARKET, BY PLATFORM, 2018 (BY VOLUME) 46
FIGURE 23 INDIA CONNECTED CAR MARKET, BY CONNECTIVITY FORM FACTOR 2019 VS. 2025 (BY VALUE) 49
FIGURE 24 INDIA CONNECTED CAR MARKET, BY SERVICE/APPLICATION 2019 VS. 2025 (BY VALUE) 53
FIGURE 25 INDIA CONNECTED CAR MARKET, BY HARDWARE, 2019 VS. 2025 (BY VALUE) 57
FIGURE 26 KEY DEVELOPMENTS BY LEADING PLAYERS IN THE CONNECTED CAR MARKET, 2014–2018 65
FIGURE 27 CONNECTED CAR MARKET RANKING: 2014–2018 66
FIGURE 28 BOSCH: COMPANY SNAPSHOT 70
FIGURE 29 BOSCH: SWOT ANALYSIS 74
FIGURE 30 DENSO: COMPANY SNAPSHOT 75
FIGURE 31 DENSO: SWOT ANALYSIS 77
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FIGURE 32 NXP: COMPANY SNAPSHOT 78
FIGURE 33 DENSO: SWOT ANALYSIS 81
FIGURE 34 GARMIN: COMPANY SNAPSHOT 82
FIGURE 35 GARMIN: SWOT ANALYSIS 84
FIGURE 36 HARMAN: COMPANY SNAPSHOT 85
FIGURE 37 HARMAN: SWOT ANALYSIS 88
FIGURE 38 TOMTOM: COMPANY SNAPSHOT 89
FIGURE 39 UNO MINDA: COMPANY SNAPSHOT 91
FIGURE 40 SASKEN: COMPANY SNAPSHOT 93
FIGURE 41 DELPHI: COMPANY SNAPSHOT 97
FIGURE 42 STMICROELECTRONICS: COMPANY SNAPSHOT 100
FIGURE 43 IBM: COMPANY SNAPSHOT 103
FIGURE 44 NUANCE: COMPANY SNAPSHOT 105

 

List of Tables



TABLE 1 CURRENCY EXCHANGE RATES (PER 1 USD) 14
TABLE 2 USAGE OF DATA BY VARIOUS STAKEHOLDERS OF THE VALUE CHAIN 20
TABLE 3 EMERGING STARTUPS OF INDIA 22
TABLE 4 INTELLIGENT TRANSPORTATION SYSTEM FUNCTIONS AND SUBFUNCTIONS 38
TABLE 5 INDIA CONNECTED CAR MARKET, BY CONNECTIVITY FORM FACTOR 2017–2025 (?000 UNITS) 49
TABLE 6 INDIA CONNECTED CAR MARKET, BY CONNECTIVITY FORM FACTOR 2017–2025 (USD MILLION) 50
TABLE 7 EMBEDDED: INDIA CONNECTED CAR MARKET, 2017–2025 50
TABLE 8 TETHERED: INDIA CONNECTED CAR MARKET, 2017–2025 51
TABLE 9 INTEGRATED: INDIA CONNECTED CAR MARKET, 2017–2025 51
TABLE 10 INDIA CONNECTED CAR MARKET, BY SERVICE, 2017–2025 (USD MILLION) 54
TABLE 11 TELEMATICS: INDIA CONNECTED CAR MARKET, 2017–2025 (USD MILLION) 54
TABLE 12 RIDE SHARING/HAILING: INDIA CONNECTED CAR MARKET 2017–2025 (USD MILLION) 55
TABLE 13 OTHERS: INDIA CONNECTED CAR MARKET, 2017–2025 (USD MILLION) 55
TABLE 14 INDIA CONNECTED CAR MARKET, BY HARDWARE, 2017–2025 (USD MILLION) 58
TABLE 15 SMART ANTENNA: INDIA CONNECTED CAR MARKET, 2017–2025 (USD MILLION) 58
TABLE 16 DISPLAY: INDIA CONNECTED CAR MARKET, 2017–2025 (USD MILLION) 59
TABLE 17 ELECTRONIC CONTROL UNIT (ECU): INDIA CONNECTED CAR MARKET 2017–2025 (USD MILLION) 59
TABLE 18 SENSORS: INDIA CONNECTED CAR MARKET, 2017–2025 (USD MILLION) 60
TABLE 19 INDIA CONNECTED CAR MARKET, BY CONNECTIVITY TECHNOLOGY 2017–2025 (?000 UNITS) 62
TABLE 20 INDIA CONNECTED CAR MARKET, BY CONNECTIVITY TECHNOLOGY 2017–2025 (USD MILLION) 62
TABLE 21 CELLULAR: INDIA CONNECTED CAR MARKET, 2017–2025 63
TABLE 22 RECENT PARTNERSHIPS, 2014–2018 67
TABLE 23 RECENT NEW PRODUCT DEVELOPMENTS, 2014–2018 68
TABLE 24 RECENT COLLABORATIONS, 2014–2018 69
TABLE 25 RECENT EXPANSIONS, 2014–2018 69