1 INTRODUCTION 11
1.1 OBJECTIVES OF THE STUDY 11
1.2 MARKET DEFINITION 11
1.3 MARKET SCOPE 11
1.3.1 MARKET SEGMENTATION 12
1.3.2 REGIONS COVERED 12
1.4 YEARS CONSIDERED FOR THE STUDY 13
1.5 CURRENCY CONSIDERED 13
1.6 STAKEHOLDERS 14

2 RESEARCH METHODOLOGY 15
2.1 RESEARCH DATA 15
2.1.1 SECONDARY DATA 16
2.1.2 PRIMARY DATA 16
2.1.2.1 Breakup of primary profiles 16
2.2 MARKET BREAKUP AND DATA TRIANGULATION 17
2.3 MARKET SIZE ESTIMATION 17
2.3.1 TOP-DOWN APPROACH 18
2.3.2 BOTTOM-UP APPROACH 18
2.4 MARKET FORECAST 19
2.5 ASSUMPTIONS FOR THE STUDY 20
2.6 LIMITATIONS OF THE STUDY 21

3 EXECUTIVE SUMMARY 22

4 PREMIUM INSIGHTS 24
4.1 ATTRACTIVE OPPORTUNITIES IN THE CONNECTED TOYS MARKET 24
4.2 CONNECTED TOYS MARKET, BY INTERACTING DEVICE (2019 VS. 2024) 24
4.3 MARKET INVESTMENT SCENARIO 25

5 MARKET OVERVIEW AND INDUSTRY TRENDS 26
5.1 INTRODUCTION 26
5.2 MARKET DYNAMICS 26
5.2.1 DRIVERS 27
5.2.1.1 Widespread and easy availability of connected platforms 27
5.2.1.2 Increasing adoption of STEM toys 27
5.2.2 RESTRAINTS 27
5.2.2.1 High cost of connected toys 27
5.2.3 OPPORTUNITIES 27
5.2.3.1 Increasing awareness of internet and technology 27
5.2.3.2 Increasing R&D spending on robots and toys 27
5.2.4 CHALLENGES 28
5.2.4.1 Negative effects on children’s development 28
5.2.4.2 Heightened risks with constant connectivity 28

6 CONNECTED TOYS MARKET, BY INTERACTING DEVICE 29
6.1 INTRODUCTION 30
6.2 SMARTPHONE-CONNECTED TOYS 31
6.2.1 ENHANCED NETWORK INFRASTRUCTURE AND SENSOR-BASED TECHNOLOGIES TO DRIVE THE GROWTH OF SMARTPHONE-CONNECTED TOYS 31
6.3 APP-CONNECTED DRONES 32
6.3.1 SENSORS, LATEST SOFTWARE AND AI ADVANCEMENTS TO DRIVE THE GROWTH OF OVERALL APP-CONNECTED DRONES MARKET 32
6.4 CONSOLE-CONNECTED TOYS 33
6.4.1 NEW GAME PLATFORMS AND A PLETHORA OF NEW VIDEO GAMES TO DRIVE THE OVERALL GROWTH OF CONSOLE-CONNECTED TOYS 33
6.5 TABLET-CONNECTED TOYS 34
6.5.1 CUSTOMIZED FEATURES AND DAILY LEARNING EXERCISES FOR KIDS TO DRIVE THE OVERALL GROWTH OF TABLET-CONNECTED TOYS MARKET 34

7 CONNECTED TOYS MARKET, BY AGE GROUP 35
7.1 INTRODUCTION 36
7.2 2–5 YEARS 37
7.2.1 CURIOSITY TO LEARN, EXPLORE, AND DISCOVER NEW TOYS TO DRIVE CONNECTED TOYS ADOPTION IN THE AGE GROUP OF 2–5 YEARS 37
7.3 6–8 YEARS 38
7.3.1 INNOVATIVE USE OF TECHNOLOGIES AND CREATIVE IMAGINATION DRIVING THE GROWTH OF CONNECTED TOYS ADOPTION IN 6–8 YEARS AGE GROUP 38
7.4 9–12 YEARS 39
7.4.1 CREATIVE THINKING AND THE ABILITY TO DEMONSTRATE PERSONALITY TO DRIVE THE ADOPTION OF CONNECTED-TOYS AMONG KIDS AGED BETWEEN 9 AND 12 YEARS 39
7.5 TEENAGERS 40
7.5.1 TOYS THAT ENCOURAGE TEAM WORK AND PROBLEM-SOLVING SKILLS TO DRIVE THE GROWTH OF CONNECTED TOYS MARKET FOR TEENAGERS 40
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8 CONNECTED TOYS MARKET, BY REGION 41
8.1 INTRODUCTION 42
8.2 NORTH AMERICA 43
8.2.1 INNOVATION AND ABILITY TO INVEST IN ADVANCED TECHNOLOGY TO DRIVE THE ADOPTION OF CONNECTED TOYS MARKET IN NORTH AMERICA 43
8.3 EUROPE 45
8.3.1 LAUNCH OF A SIGNIFICANT FRAMEWORK FOR POLICY DEVELOPMENT AND ADOPTION OF EMERGING TECHNOLOGIES TO BOOST THE ADOPTION OF CONNECTED TOYS IN EUROPE 45
8.4 ASIA PACIFIC 47
8.4.1 RISING ADOPTION OF ADVANCED TECHNOLOGIES TO INCREASE THE GROWTH OPPORTUNITIES FOR CONNECTED TOYS MARKET IN APAC 47
8.5 REST OF THE WORLD 49

9 COMPETITIVE LANDSCAPE 50
9.1 INTRODUCTION 50
9.2 COMPETITIVE SCENARIO 50
9.2.1 PRODUCT/SOLUTION LAUNCHES AND ENHANCEMENTS 51
9.2.2 ACQUISITIONS 51
9.2.3 PARTNERSHIPS 52

10 COMPANY PROFILES 53
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
10.1 MATTEL 53
10.2 HASBRO 56
10.3 LEGO GROUP 58
10.4 SPHERO 61
10.5 SONY 63
10.6 PLAYMOBIL 65
10.7 BANDAI NAMCO 66
10.8 K’NEX 68
10.9 KONAMI 69
10.10 WONDER WORKSHOP 71
10.11 PLAYFUSION 72
10.12 ANKI 72
10.13 WOWWEE 72
10.14 DXTR LABS 73
10.15 LEKA 73
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
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11 APPENDIX 74
11.1 DISCUSSION GUIDE 74
11.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 77
11.3 AVAILABLE CUSTOMIZATIONS 79
11.4 RELATED REPORTS 79
11.5 AUTHOR DETAILS 80