1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 MARKET SCOPE 16
1.3.1 MARKET SEGMENTATION 16
1.4 YEARS CONSIDERED FOR THE STUDY 16
1.5 CURRENCY 17
1.6 STAKEHOLDERS 17

2 RESEARCH METHODOLOGY 18
2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 19
2.1.2 PRIMARY DATA 19
2.1.2.1 Breakdown of primaries 20
2.1.2.2 Key industry insights 20
2.2 MARKET SIZE ESTIMATION 22
2.3 RESEARCH ASSUMPTIONS 24
2.4 LIMITATIONS 24

3 EXECUTIVE SUMMARY 25

4 PREMIUM INSIGHTS 30
4.1 ATTRACTIVE OPPORTUNITIES IN THE DARK ANALYTICS MARKET 30
4.2 NORTH AMERICA: DARK ANALYTICS MARKET, BY COMPONENT 30
4.3 EUROPE: DARK ANALYTICS MARKET, BY BUSINESS APPLICATION 31
4.4 ASIA PACIFIC: DARK ANALYTICS MARKET, BY DEPLOYMENT MODE 31
4.5 REST OF THE WORLD: DARK ANALYTICS MARKET, BY VERTICAL 32
4.6 DARK ANALYTICS MARKET, BY VERTICAL & REGION 33

5 MARKET OVERVIEW AND INDUSTRY TRENDS 34
5.1 INTRODUCTION 34
5.2 MARKET DYNAMICS 34
5.2.1 DRIVERS 35
5.2.1.1 Rapid growth in data generated by organizations due to increasing adoption of IoT 35
5.2.1.2 Adoption of artificial intelligence and machine learning for dark data analysis 35
5.2.1.3 Dark data solutions enhancing organizational return on investment 35
5.2.2 RESTRAINTS 36
5.2.2.1 Non-uniformity of data 36
5.2.3 OPPORTUNITIES 36
5.2.3.1 Increasing investments in dark analytics technology by SMEs 36
5.2.4 CHALLENGES 36
5.2.4.1 Limited number of affordable dark analytics management and consulting firms 36
5.2.4.2 Presence of skill gap in the market 36
5.3 INDUSTRY TRENDS 37
5.3.1 INTRODUCTION 37
5.3.2 DATA CLASSIFICATION 37
5.3.3 CASE STUDIES 38
5.3.3.1 Case Study 1: Globalia implemented Datumize’s dark analytics solutions to streamline revenue and service level 38
5.3.3.2 Case Study 2: Etstur used Datameer’s solutions to personalize customer experience 38
5.3.3.3 Case Study 3: Airline company drives sales and increases revenue through Datumize’s solutions 39
5.3.3.4 Case Study 4: A global bank used the Pendo Data Platform to uncover its dark data 39

6 DARK ANALYTICS MARKET, BY COMPONENT 40
6.1 INTRODUCTION 41
6.2 SOLUTIONS 42
6.3 SERVICES 42
6.3.1 CONSULTING & SYSTEM INTEGRATION 43
6.3.2 TRAINING & SUPPORT 43
6.3.3 MANAGED SERVICES 43

7 DARK ANALYTICS MARKET, BY DEPLOYMENT MODE 44
7.1 INTRODUCTION 45
7.2 CLOUD 46
7.3 ON-PREMISES 46

8 DARK ANALYTICS MARKET, BY BUSINESS APPLICATION 47
8.1 INTRODUCTION 48
8.2 MARKETING 49
8.3 OPERATIONS 50
8.4 FINANCE 51
8.5 HUMAN RESOURCES 52
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9 DARK ANALYTICS MARKET, BY VERTICAL 53
9.1 INTRODUCTION 54
9.2 RETAIL & E-COMMERCE 55
9.3 BFSI 56
9.4 HEALTHCARE 57
9.5 TRAVEL & HOSPITALITY 58
9.6 GOVERNMENT 59
9.7 TELECOMMUNICATION 60
9.8 OTHERS 61

10 REGIONAL ANALYSIS 62
10.1 INTRODUCTION 63
10.2 NORTH AMERICA 64
10.2.1 US 65
10.2.2 CANADA 65
10.3 EUROPE 67
10.3.1 UK 67
10.3.2 GERMANY 67
10.3.3 REST OF EUROPE 67
10.4 ASIA PACIFIC 70
10.4.1 CHINA 71
10.4.2 AUSTRALIA 71
10.4.3 JAPAN 71
10.4.4 REST OF ASIA PACIFIC 71
10.5 REST OF THE WORLD 73

11 COMPETITIVE LANDSCAPE 76
11.1 OVERVIEW 76
11.2 COMPETITIVE SCENARIO 77
11.2.1 NEW PRODUCT LAUNCHES 78
11.2.2 BUSINESS EXPANSIONS 79
11.2.3 MERGERS & ACQUISITIONS 79
11.2.4 AGREEMENTS & PARTNERSHIPS 80
11.3 MARKET RANKING ANALYSIS FOR THE DARK ANALYTICS MARKET 80
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12 COMPANY PROFILES 81
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
12.1 IBM 81
12.2 SAP SE 84
12.3 AMAZON WEB SERVICES 87
12.4 MICRO FOCUS 90
12.5 DELL EMC 93
12.6 MICROSOFT 96
12.7 AVEPOINT 98
12.8 TERADATA 99
12.9 SYMANTEC 101
12.10 DATAMEER 103
12.11 IRI 104
12.12 SAS INSTITUTE 105
12.13 COMMVAULT 107
12.14 VERITAS 110
12.15 COHESITY 112
12.16 DATUMIZE 113
12.17 SYNERSCOPE 114
12.18 KEY INNOVATORS 115
12.18.1 KOMPRISE 115
12.18.2 LATTICE 115
12.18.3 QUANTTA ANALYTICS 115
12.18.4 ZOOMDATA 115
12.18.5 FORMCEPT 116
12.18.6 GLOBANET 116
12.18.7 ESDEBE CONSULTANCY 116
12.18.8 LEVI, RAY & SHOUP 116
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

13 APPENDIX 117
13.1 KEY INSIGHTS FROM INDUSTRY EXPERTS 117
13.2 DISCUSSION GUIDE 118
13.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 120
13.4 AVAILABLE CUSTOMIZATIONS 123
13.5 RELATED REPORTS 123
13.6 AUTHOR DETAILS 124