Advanced analytics is the examination of data using advanced techniques to predict trends and predict occurrences. It examines massive data sets using cutting-edge techniques such as machine learning and AI, as well as other statistical analyses and algorithms. The primary goal of advanced analytics solutions is to detect trends and gain deeper insights that go beyond typical business intelligence tools. Advanced analytics include descriptive, diagnostic, predictive, and prescriptive analytics, as well as data mining and other advanced, high-level data science methodologies.
The rise in demand for work from home and remote working policies during the period of the COVID-19 pandemic aided in propelling the growth of global data analytics and remote management solutions, hence empowering the demand for the overall advanced analytics industry. However, data privacy and sharing challenges of third-party advanced analytics platforms can hamper the advanced analytics market forecast. On the contrary, the integration of advanced tools such as machine learning and data analytics with advanced analytics solutions suites is expected to offer remunerative opportunities for expansion of the advanced analytics industry during the forecast period.
The advanced analytics market is segmented on the basis of offering, deployment model, type, application, enterprise size, industry vertical, and region. On the basis of offering, the industry is bifurcated into software and service. Depending on deployment mode, the market is classified into on premise and cloud. By type, the industry is divided into predictive analytics, prescriptive analytics, data visualization, data mining, others. On the basis of application, the industry is segmented into supply chain, sales & marketing, finance, human resources (HR), and others. By enterprise size, the market is categorized into large enterprises and SMEs. The industry vertical covered in the study include BFSI, manufacturing, healthcare, government & defense, energy & utilities, transportation & logistics, retail & e-commerce, IT & telecom, media & entertainment, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The global advanced analytics market is dominated by key players such as Adobe, AWS, Absolutedata, Altair Engineering Inc, Databricks, Dataiko, IBM Corporation, KNIME, Microsoft Corporation, Moody’s Analytics, Oracle Corporation, QlikTech International AB, All, Rapid Miner, SAS Institute, SAP SE, Salesforce, and Teradata. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.

KEY BENEFITS FOR STAKEHOLDERS
-This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the advanced analytics market analysis from 2021 to 2031 to identify the prevailing advanced analytics market opportunities.
-The market research is offered along with information related to key drivers, restraints, and opportunities.
-Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
-In-depth analysis of the advanced analytics market segmentation assists to determine the prevailing market opportunities.
-Major countries in each region are mapped according to their revenue contribution to the global market.
-Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
-The report includes the analysis of the regional as well as global advanced analytics market trends, key players, market segments, application areas, and market growth strategies.

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KEY MARKET SEGMENTS
By Industry Vertical
- BFSI
- Sector
- Banks
- Insurance Companies
- Others
- Manufacturing
- Healthcare
- Government and Defense
- Energy and Utilities
- Transportation and Logistics
- Retail and E-commerce
- IT and Telecom
- Media and Entertainment
- Others
By Offering
- Software
- Service
- Service Type
- Professional Services
- Managed Services
By Deployment Mode
- On-premise
- Cloud

By Type
- Predictive Analytics
- Prescriptive Analytics
- Data Visualization
- Data Mining
- Others

By Application
- Supply Chain
- Sales and Marketing
- Finance
- Human resources (HR)
- Others
By Enterprise Size
- Large Enterprises
- SMEs

By Region
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Netherlands
- Rest Of Europe
- Asia-Pacific
- China
- Japan
- South Korea
- Australia
- India
- Rest Of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
- Key Market Players
- Dataiku
- Adobe
- IBM Corporation
- Microsoft Corporation
- moody’s analytics
- Teradata
- Absolutedata
- Databricks
- QlikTech International AB
- KNIME
- Oracle Corporation
- Rapid Miner
- Salesforce
- SAP SE
- SAS Institute
- Amazon Web Services, Inc.
- Altair engineering inc