Table of Content

Weight Management and Wellbeing in Bulgaria
Euromonitor International
September 2021

List Of Contents And Tables

WEIGHT MANAGEMENT AND WELLBEING IN BULGARIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 shifts the focus of the category to health and wellbeing
Slimming teas to show slower recovery as consumers were preoccupied with health rather than beauty and weight loss
Direct sellers with a strong focus on meal replacement
PROSPECTS AND OPPORTUNITIES
Higher consumer awareness of the need to support healthy weight as a long-term trend post COVID-19
Convenient and time-saving meal replacement protein powder on the rise
Accelerated digitalisation trends as growth driver in weight management
CATEGORY DATA
Table 1 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026
CONSUMER HEALTH IN BULGARIA
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
Growth drivers of consumer health in 2021
Accelerated consolidation trends and increased focus on generics following the pandemic
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 8 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2016-2021
Table 10 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 11 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 12 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 13 Distribution of Consumer Health by Format: % Value 2016-2021
Table 14 Distribution of Consumer Health by Format and Category: % Value 2021
Table 15 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2020-2021
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources