Table of Content

Health and Wellness in the United Arab Emirates
Euromonitor International
April 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
Growth hampered by decline of HW beverages
Government responds to the high obesity rate with taxes and awareness-raising
Competitive environment remains highly fragmented
Consumers appreciate wider product availability via modern grocery retailers
Positive progress expected for health and wellness
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2014-2019
Table 2 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 3 Sales of Health and Wellness by Category: Value 2014-2019
Table 4 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 7 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 8 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 9 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 11 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 13 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources
HEADLINES
PROSPECTS
Younger demographic, labelling and Expo 2020 set to drive growth
Growing popularity of reduced sugar beverages to reduce calorie intake
Consumer awareness on the rise
COMPETITIVE LANDSCAPE
Pepsi-Cola International maintains its lead despite falling sales
Consumers prefer brands to private label due to innovation
Consumers engage in planned indulgence
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2014-2019
Table 18 Sales of BFY Beverages by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of BFY Beverages: % Value 2015-2019
Table 20 LBN Brand Shares of BFY Beverages: % Value 2016-2019
Table 21 Distribution of BFY Beverages by Format: % Value 2014-2019
Table 22 Forecast Sales of BFY Beverages by Category: Value 2019-2024
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
FF beverages records a decline due to price increases for FF energy drinks
Players launch products with natural sugars and vitamin D
FF bottled water set to see strong growth
COMPETITIVE LANDSCAPE
Red Bull extends its lead despite seeing a sales decline
Modern retailing has a significant impact on sales of FF beverages
New product launches to meet specific needs
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2014-2019
Table 27 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
Table 28 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
Table 29 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
Table 30 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
Table 31 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Rising consumer awareness of ingredients and labels maintains growth
Regulation set to affect NH beverages
Ageing of society reshapes the category and influences retail channels
COMPETITIVE LANDSCAPE
Local players invest in NH beverages, with Al Rawabi maintaining its lead
New launches in NH beverages, including premium lines
Taxes set to lead to smaller pack sizes
CATEGORY DATA
Table 32 Sales of NH Beverages by Category: Value 2014-2019
Table 33 Sales of NH Beverages by Category: % Value Growth 2014-2019
Table 34 NBO Company Shares of NH Beverages: % Value 2015-2019
Table 35 LBN Brand Shares of NH Beverages: % Value 2016-2019
Table 36 Distribution of NH Beverages by Format: % Value 2014-2019
Table 37 Forecast Sales of NH Beverages by Category: Value 2019-2024
Table 38 Forecast Sales of NH Beverages by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Sales of organic beverages gradually rise despite high prices
Strict local organic framework, but most products remain imported
More visibility for this niche segment
COMPETITIVE LANDSCAPE
Organic competitive landscape remains fragmented
Modern retailing crucial for expansion of organic beverages
Foodservice outlets to increase exponentially
HEADLINES
PROSPECTS
New product labelling regulations to empower consumers to make healthy choices
Reduced sugar packaged food remains the most appealing better for you category
Reduced fat dairy continues to benefit from the healthy, low-fat zeitgeist
COMPETITIVE LANDSCAPE
Confectionery players remain in the leading positions in better for you packaged food
Nestl? remains the leading player in reduced fat packaged food
Heinz leads in reduced fat sauces, dressings and condiments via innovation
CATEGORY DATA
Table 39 Sales of BFY Packaged Food by Category: Value 2014-2019
Table 40 Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
Table 41 NBO Company Shares of BFY Packaged Food: % Value 2015-2019
Table 42 LBN Brand Shares of BFY Packaged Food: % Value 2016-2019
Table 43 Distribution of BFY Packaged Food by Format: % Value 2014-2019
Table 44 Forecast Sales of BFY Packaged Food by Category: Value 2019-2024
Table 45 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Rising awareness of the dietary issues caused by lactose boosts free from lactose
Free from dairy profits from health concerns over lactose and fat content of dairy
Gluten-free and vegan options become more prominent in baked goods
COMPETITIVE LANDSCAPE
Free from dairy players remain in the lead, with Alpro the number one brand
Ace Canning Corp remains the leading player via Soyfresh, Drinho and Homesoy
CATEGORY DATA
Table 46 Sales of Free From by Category: Value 2014-2019
Table 47 Sales of Free From by Category: % Value Growth 2014-2019
Table 48 NBO Company Shares of Free From: % Value 2015-2019
Table 49 LBN Brand Shares of Free From: % Value 2016-2019
Table 50 Distribution of Free From by Format: % Value 2014-2019
Table 51 Forecast Sales of Free From by Category: Value 2019-2024
Table 52 Forecast Sales of Free From by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
FF baby food benefits from the increasing interest in postnatal and infant nutrition
FF breakfast cereals strike a chord with an increasingly health-conscious population
FF dairy registers strong growth as demand for probiotic products continues to soar
COMPETITIVE LANDSCAPE
Al Rawabi Dairy Co maintains its lead FF dairy via its constant focus on innovation
Al Safi Danone remains a major player in FF probiotic yoghurt
Competition heats up in FF butter and spreads
CATEGORY DATA
Table 53 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
Table 54 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
Table 55 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
Table 56 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
Table 57 Key Functional Ingredients in Fortified/Functional Milk: % Value 2014-2019
Table 58 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
Table 59 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
Table 60 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
Table 61 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
Table 62 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
Table 63 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
NH honey benefits from its traditional status as a healthy food
NH olive oil continues to benefit from rising demand
NH fruit and nut bars continue to appeal to a convenience-focused consumer base
COMPETITIVE LANDSCAPE
Local players take advantage of rising demand for NH nuts, seeds and trail mixes
Kind LLC fuels growth in NH fruit and nut bars with its leading brand KIND
NH olive oil experiences radical change due to supply issues and rising demand
CATEGORY DATA
Table 64 Sales of NH Packaged Food by Category: Value 2014-2019
Table 65 Sales of NH Packaged Food by Category: % Value Growth 2014-2019
Table 66 NBO Company Shares of NH Packaged Food: % Value 2015-2019
Table 67 LBN Brand Shares of NH Packaged Food: % Value 2016-2019
Table 68 Distribution of NH Packaged Food by Format: % Value 2014-2019
Table 69 Forecast Sales of NH Packaged Food by Category: Value 2019-2024
Table 70 Forecast Sales of NH Packaged Food by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Organic prepared baby food benefits from demand for clean food for young children
Organic packaged food’s premium image a blessing and a curse
Demand for other types of HW packaged food shifts towards organic categories
COMPETITIVE LANDSCAPE
Al Safi Danone Ltd dominate sales via the other category’s two leading brands
Frozen processed food present strong opportunities for organic players
Low levels of development present strong growth opportunities
CATEGORY DATA
Table 71 Sales of Organic Packaged Food by Category: Value 2014-2019
Table 72 Sales of Organic Packaged Food by Category: % Value Growth 2014-2019
Table 73 NBO Company Shares of Organic Packaged Food: % Value 2015-2019
Table 74 LBN Brand Shares of Organic Packaged Food: % Value 2016-2019
Table 75 Distribution of Organic Packaged Food by Format: % Value 2014-2019
Table 76 Forecast Sales of Organic Packaged Food by Category: Value 2019-2024
Table 77 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2019-2024