Table of Content

Free From in Brazil
Euromonitor International
February 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
the Year of Free From Dairy and Free From Meat: Health and Ethical Concerns Propel Growth
Much More Than Free From, Products Offer Indulgence and Multiple Health Benefits
Free From Lactose Consolidates As Part of Major Dairy Company’s Portfolio
Competitive Landscape
Danone Revamps Its Portfolio Combining Different Health and Wellness Claims With Premiumisation
Nestl? Introduces New Health and Wellness Brand Into the Brazilian Market
the Search for More Ethical and Sustainable Products, From Smaller To Large Brands
Category Data
Table 1 Sales of Free From by Category: Value 2014-2019
Table 2 Sales of Free From by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Free From: % Value 2015-2019
Table 4 LBN Brand Shares of Free From: % Value 2016-2019
Table 5 Distribution of Free From by Format: % Value 2014-2019
Table 6 Forecast Sales of Free From by Category: Value 2019-2024
Table 7 Forecast Sales of Free From by Category: % Value Growth 2019-2024
Executive Summary
Health and Wellness Products Continue To Grow, Fuelled by Economic Recovery
They Want It All: Consumers Increasingly Prioritise Products With Multiple Benefits
Multinationals Continue To Lead Health Market in Brazil
Supermarkets and Hypermarkets Continue To Dominate Health and Wellness Sales
Flexibility: Adapting Habits and Pursuing A Balanced Lifestyle
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2014-2019
Table 9 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 10 Sales of Health and Wellness by Category: Value 2014-2019
Table 11 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 14 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 15 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 16 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 18 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 20 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources