Table of Content

Health and Wellness in Saudi Arabia
Euromonitor International
March 2022

List Of Contents And Tables

HEALTH AND WELLNESS IN SAUDI ARABIA
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2016-2021
Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 3 Sales of Health and Wellness by Category: Value 2016-2021
Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
BETTER FOR YOU BEVERAGES IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increasing consumer health awareness spurs interest in better for you beverages
Rising production and distribution costs push up unit prices while tax and health concerns lead to new product developments
On-trade sales recover slowly as consumers return to pre-pandemic norms and tourist flows improve
PROSPECTS AND OPPORTUNITIES
Good growth prospects as rising health awareness continues to guide consumer purchasing decisions
Rising operational and other costs set to exert upward pressure on average unit prices
Young consumers searching for convenience and modern shopping formats offer growth potential for e-commerce
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2016-2021
Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL BEVERAGES IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Taxation continues to exert upward pressure on average unit prices and hamper demand
Hot climate and immunity benefits continue to increase sales of FF fruit/vegetable juice
Returns to school and more active lifestyles boost FF fruit/vegetable juice, sports drinks and energy drinks
PROSPECTS AND OPPORTUNITIES
New product launches with health positioning expected in FF fruit/vegetable juice
Manufacturers set to launch new products to sidestep high tax on sugar products and save for a rainy day
Improving infrastructure to offer stronger e-commerce presence for FF beverages
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 26 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2016-2021
Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021
Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
Table 30 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 31 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 32 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 33 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 34 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
NATURALLY HEALTHY BEVERAGES IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumer demand for natural healthy beverages grows in the wake of the pandemic
Easing of the pandemic and related restrictions brings uptick in consumption of NH beverages in foodservices outlets and developments in modern distribution
Higher operational costs exert upward pressure on the average unit price of NH beverages
PROSPECTS AND OPPORTUNITIES
Naturally healthy positioning expected to spur interest among an increasingly health-conscious population
New product development to avoid sugar tax and develop products that cater to consumer needs and preferences
Strong development of more niche categories anticipated as manufacturers try to unlock their growth potential
CATEGORY DATA
Table 35 Sales of NH Beverages by Category: Value 2016-2021
Table 36 Sales of NH Beverages by Category: % Value Growth 2016-2021
Table 37 NBO Company Shares of NH Beverages: % Value 2017-2021
Table 38 LBN Brand Shares of NH Beverages: % Value 2018-2021
Table 39 Distribution of NH Beverages by Format: % Value 2016-2021
Table 40 Forecast Sales of NH Beverages by Category: Value 2021-2026
Table 41 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
ORGANIC BEVERAGES IN SAUDI ARABIA
2021 DEVELOPMENTS
BETTER FOR YOU PACKAGED FOOD IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
The easing of pandemic restrictions and pressure on spending slow sales development, but BFY packaged food remains in demand in 2021
Better for you staple foods and cooking ingredients benefit from rising obesity concerns
Limited product variety and consumption offer development opportunities for BFY reduced sugar packaged food and reduced salt food
PROSPECTS AND OPPORTUNITIES
Perception of BFY as a promising health and wellness concept offers room for development and growth across categories
Value for money and variety set to boost modern grocery retailers, while e-commerce is predicted to develop further
Resumption of pre-pandemic lifestyles may restrict growth potential in the retail channel
CATEGORY DATA
Table 42 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 43 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 44 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 45 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 46 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 47 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 48 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
FREE FROM IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Still developing free from concept provides room for healthy sales growth
Growing interest in the free from concept stimulates new product launches
Focus on paediatric nutrition and health maintains dominance of HA powder milk formula
PROSPECTS AND OPPORTUNITIES
Growing focus on healthy eating offers development opportunities for free from meat and free from gluten
Price-sensitivity in a tough economic climate improves the outlook for private label
Investments in research and technology and new product development anticipated due to growing food intolerance/allergy and health and wellness trends
CATEGORY DATA
Table 49 Sales of Free From by Category: Value 2016-2021
Table 50 Sales of Free From by Category: % Value Growth 2016-2021
Table 51 NBO Company Shares of Free From: % Value 2017-2021
Table 52 LBN Brand Shares of Free From: % Value 2018-2021
Table 53 Distribution of Free From by Format: % Value 2016-2021
Table 54 Forecast Sales of Free From by Category: Value 2021-2026
Table 55 Forecast Sales of Free From by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL PACKAGED FOOD IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Higher prices favour retail value over volume growth in 2021
Rising health awareness increases focus on immunity and general health ingredients like vitamins, iron and zinc
Wider product offer and promotions boost traffic in supermarkets and hypermarkets
PROSPECTS AND OPPORTUNITIES
Heightened awareness of the importance of the immune system and healthy eating set to boost sales and new product development
Modern retailing, including e-commerce, to benefit from government assistance and demographic and tourism developments
Children set to remain the key target for new launches, although growing health awareness is expected to widen the audience for novelties
CATEGORY DATA
Table 56 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 57 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 58 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 59 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 60 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 61 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 62 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 63 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 64 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 65 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 66 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
NATURALLY HEALTHY PACKAGED FOOD IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand remains positive in 2021 as consumer awareness of healthier diets rises
Many consumers look to NH products offering resistance to or relief from COVID-19 symptoms or healthier meal ingredients
NH snacking options rebound in 2021 as consumers return to pre-pandemic lifestyles
PROSPECTS AND OPPORTUNITIES
Burgeoning healthy eating tend augurs well for naturally health packaged food
Domestic players enjoy competitive advantages to lead the way in NH packaged food
Modern retailing development and good quality products at competitive prices predicted to boost private label
CATEGORY DATA
Table 67 Sales of NH Packaged Food by Category: Value 2016-2021
Table 68 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 69 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 70 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 71 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 72 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 73 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
ORGANIC PACKAGED FOOD IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lower prices and a more health-conscious population drive sales growth
Organic packaged food benefits from an expanding distribution reach and a wider and more sophisticated product offer
Abazeer emerges with new lines to challenge the leading international brands
PROSPECTS AND OPPORTUNITIES
Growing government, manufacturer and consumer focus expected to see organic packaged food boom in the forecast period
New launches represent a key development avenue as the interest in organic packaged food grows among consumers and manufacturers
Value positioning offers opportunities for private label in a tough economic climate
CATEGORY DATA
Table 74 Sales of Organic Packaged Food by Category: Value 2016-2021
Table 75 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
Table 76 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
Table 77 Distribution of Organic Packaged Food by Format: % Value 2016-2021
Table 78 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
Table 79 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026