Table of Content

Health and Wellness in the Philippines
Euromonitor International
May 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
Moderate growth recorded in health and wellness as consumer interest widens
The range of health and wellness products continues to expand
Universal Robina Corp competes with major multinational players
Supermarkets unlikely to face any serious challenge to its dominance
Expanding distribution and increasing awareness set to underpin positive growth
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2014-2019
Table 2 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 3 Sales of Health and Wellness by Category: Value 2014-2019
Table 4 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 7 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 8 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 9 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 11 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 13 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
DEFINITIONS
SOURCES
Summary 1 Research Sources
HEADLINES
PROSPECTS
Volume growth returns to positive ground as the new post-sugar tax reality sets in
The distribution of better for you beverages remains focused on modern channels
BFY reduced caffeine beverages registers increasing demand
COMPETITIVE LANDSCAPE
Coca-Cola Bottlers dominates sales via its twin leading brands
Pepsi-Cola Products lags behind with its Pepsi Max brand
San Miguel Super Coffee Mix Co leads sales in reduced sugar instant coffee
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2014-2019
Table 18 Sales of BFY Beverages by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of BFY Beverages: % Value 2015-2019
Table 20 LBN Brand Shares of BFY Beverages: % Value 2016-2019
Table 21 Distribution of BFY Beverages by Format: % Value 2014-2019
Table 22 Forecast Sales of BFY Beverages by Category: Value 2019-2024
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Century Tuna Lite drives strong volume growth in better for you packaged food
Limited innovation places restrictions on the category’s growth potential
Coconut sugar emerges strongly as an alternative sweetener to sugar
COMPETITIVE LANDSCAPE
Unilever maintains leadership in better for you packaged food
Biotech JP Corp bets on innovation as corporate investment boosts its profile
San Miguel Corp focuses on expanding its production capacity
CATEGORY DATA
Table 24 Sales of BFY Packaged Food by Category: Value 2014-2019
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2015-2019
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2016-2019
Table 28 Distribution of BFY Packaged Food by Format: % Value 2014-2019
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
The introduction of a sugar tax continues to compromise sales growth
Various mainstream brands focus on fortification as a point of difference
FF RTD tea continues to struggle
COMPETITIVE LANDSCAPE
Coca-Cola Bottlers leads sales with its FF carbonates brand Royal Tru-Orange
International players continue to dominate fortified/functional beverages sales
Del Monte remains the leading name in FF fruit/vegetable juice
CATEGORY DATA
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2014-2019
Table 34 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2014-2019
Table 35 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2014-2019
Table 36 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2014-2019
Table 37 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2014-2019
Table 38 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2014-2019
Table 39 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
Table 40 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
Table 41 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
Table 42 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
Table 43 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Positive sales growth is driven by strong demand for FF dairy and FF baby food
High sales and strong growth encourage innovation among numerous players
FF milk formula continues to face strong competition from breastmilk
COMPETITIVE LANDSCAPE
Nestl? remains the leading player due to its strong position in FF dairy
Poor sales and fickle demand lead to the withdrawal of numerous brands
Strong sales potential results in higher levels of investment from key players
CATEGORY DATA
Table 44 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
Table 45 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
Table 46 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
Table 47 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
Table 48 Key Functional Ingredients in Fortified/Functional Milk: % Value 2014-2019
Table 49 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2014-2019
Table 50 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
Table 51 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
Table 52 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
Table 53 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
Table 54 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Free from dairy milk benefits from the widespread acceptance of soy-based products
Traditional consumption of tofu gives free from meat chilled meat substitutes a boost
Free from gluten packaged food slow to develop due to limited range of options
COMPETITIVE LANDSCAPE
AB Nutribev lead sales due to the popularity of its free from dairy milk brand Vitamilk
Vitasoy benefits from rising consumer interest in free from dairy
Tsukuba Dairy Products spurs the development of non-soy-based free from dairy
CATEGORY DATA
Table 56 Sales of Free From by Category: Value 2014-2019
Table 57 Sales of Free From by Category: % Value Growth 2014-2019
Table 58 NBO Company Shares of Free From: % Value 2015-2019
Table 59 LBN Brand Shares of Free From: % Value 2016-2019
Table 60 Distribution of Free From by Format: % Value 2014-2019
Table 61 Forecast Sales of Free From by Category: Value 2019-2024
Table 62 Forecast Sales of Free From by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Naturally healthy beverages benefits from the introduction of the sugar tax
NH tea experiences a dramatic increase in consumer interest
NH positioning is adopted by a wider range of tea brands
COMPETITIVE LANDSCAPE
Universal Robin Corp leads category sales via its C2 brand, the leader in RTD tea
Marketing campaigns remain largely below-the-line
Expanding distribution remains a key strategy in NH juice
CATEGORY DATA
Table 63 Sales of NH Beverages by Category: Value 2014-2019
Table 64 Sales of NH Beverages by Category: % Value Growth 2014-2019
Table 65 NBO Company Shares of NH Beverages: % Value 2015-2019
Table 66 LBN Brand Shares of NH Beverages: % Value 2016-2019
Table 67 Distribution of NH Beverages by Format: % Value 2014-2019
Table 68 Forecast Sales of NH Beverages by Category: Value 2019-2024
Table 69 Forecast Sales of NH Beverages by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Strong positive growth continues to be underpinned by traditional categories
New launches a sign of the changing face of naturally healthy food
Dried mango products continue to dominate sales in NH Fruit snacks
COMPETITIVE LANDSCAPE
Food Industries Inc maintained its position as the category leader
Gardenia registers the most positive performance in the category in 2019
Strong growth potential inspires higher investment and corporate activity
CATEGORY DATA
Table 70 Sales of NH Packaged Food by Category: Value 2014-2019
Table 71 Sales of NH Packaged Food by Category: % Value Growth 2014-2019
Table 72 NBO Company Shares of NH Packaged Food: % Value 2015-2019
Table 73 LBN Brand Shares of NH Packaged Food: % Value 2016-2019
Table 74 Distribution of NH Packaged Food by Format: % Value 2014-2019
Table 75 Forecast Sales of NH Packaged Food by Category: Value 2019-2024
Table 76 Forecast Sales of NH Packaged Food by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Negligible sales of organic packaged food largely attributable to limited availability
Limited consumer base likely to continue suppressing category growth potential
PROSPECTS