Table of Content

Health and Wellness in Switzerland
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2015-2020
Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 3 Sales of Health and Wellness by Category: Value 2015-2020
Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Sugar reduction remains a key focus for manufacturers
Positive motion towards supporting the introduction of sugar tax in Switzerland
RTD tea escapes need for reduced sugar label, but suffers as big players withdraw from the category
RECOVERY AND OPPORTUNITIES
Reduced sugar variants to continue to be a major focus as health trend continues to grow
Launches of energy drinks set to focus on reduced sugar
Modern grocery retailers control sales of BFY beverages, but e-commerce is growing
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2015-2020
Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020
Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020
Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020
Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Functional bottled water continues strong performance despite lack of on-the-go consumption
Functional drinks see boost as consumers seek to strengthen their immune systems
Red Bull retains lead with increased focus on promotion
RECOVERY AND OPPORTUNITIES
FF beverages set to see more hybrid drink varieties with energy-boosting properties
FF bottled water set for strong growth as consumers seek products with natural ingredients and vitamins
FF beverages gradually moving beyond their core millennial consumer base
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2015-2020
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020
Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2015-2020
Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020
Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020
Table 30 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020
Table 31 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020
Table 32 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020
Table 33 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025
Table 34 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
NH bottled water sees boosted volume sales as consumers show preference for purchasing larger pack sizes
NH green tea and NH herbal tea benefit from COVID-19 related health claims
NH RTD tea sees increased demand in line with health trend
RECOVERY AND OPPORTUNITIES
Stagnating sales expected for NH bottled water with consolidated competitive landscape
NH RTD tea and NH RTD coffee to see boosted interest due to healthy ingredient and flavour innovations
NH Tea sales set to remain stable despite increasing competition from FF tea
CATEGORY DATA
Table 35 Sales of NH Beverages by Category: Value 2015-2020
Table 36 Sales of NH Beverages by Category: % Value Growth 2015-2020
Table 37 NBO Company Shares of NH Beverages: % Value 2016-2020
Table 38 LBN Brand Shares of NH Beverages: % Value 2017-2020
Table 39 Distribution of NH Beverages by Format: % Value 2015-2020
Table 40 Forecast Sales of NH Beverages by Category: Value 2020-2025
Table 41 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Organic products have almost become part of Swiss culture
Increased penetration of organic ingredients in energy drinks
Domestic brand Biotta continues to lead organic fruit/vegetable juice
RECOVERY AND OPPORTUNITIES
Environmental concerns expected to boost demand for organic beverages across all consumer groups
Organic fruit/vegetable juice to be boosted by health-focused innovations
Private label expected to continue dominating sales of organic RTD tea
CATEGORY DATA
Table 42 Sales of Organic Beverages by Category: Value 2015-2020
Table 43 Sales of Organic Beverages by Category: % Value Growth 2015-2020
Table 44 NBO Company Shares of Organic Beverages: % Value 2016-2020
Table 45 LBN Brand Shares of Organic Beverages: % Value 2017-2020
Table 46 Distribution of Organic Beverages by Format: % Value 2015-2020
Table 47 Forecast Sales of Organic Beverages by Category: Value 2020-2025
Table 48 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Increased health awareness boosts home consumption and demand
Migros and Coop continue to lead BFY sales
Cross-border shopping restrictions increase domestic retail trade; supermarkets remain the dominant channel for BFY
RECOVERY AND OPPORTUNITIES
BFY to struggle against competition from other health and wellness categories
Category expected to become ?standard’ with consumers increasingly demanding more from their health and wellness products
Nutri-score offers potential for BFY to marketing strategies
CATEGORY DATA
Table 49 Sales of BFY Packaged Food by Category: Value 2015-2020
Table 50 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020
Table 51 NBO Company Shares of BFY Packaged Food: % Value 2016-2020
Table 52 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020
Table 53 Distribution of BFY Packaged Food by Format: % Value 2015-2020
Table 54 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025
Table 55 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
High proportion of food intolerances and digestive problems boosts category sales
Free from meat continues to perform strongly with players increasingly introducing new products to meet demand
Supermarkets remain the leading channel for free from
RECOVERY AND OPPORTUNITIES
Increasing prevalence of food intolerances will continue to drive free from sales
Free from products also set to be used by consumers for general health and wellness purposes
Category innovations expected to follow health trends and indulgence trends
CATEGORY DATA
Table 56 Sales of Free From by Category: Value 2015-2020
Table 57 Sales of Free From by Category: % Value Growth 2015-2020
Table 58 NBO Company Shares of Free From: % Value 2016-2020
Table 59 LBN Brand Shares of Free From: % Value 2017-2020
Table 60 Distribution of Free From by Format: % Value 2015-2020
Table 61 Forecast Sales of Free From by Category: Value 2020-2025
Table 62 Forecast Sales of Free From by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Category experiences increased demand as consumers seek enriched products as protection from COVID-19
FF cereal bars records strongest growth benefitting from the healthy snacking trend
New launches capitalise on consumers’ increased health awareness
RECOVERY AND OPPORTUNITIES
Positive but relatively modest growth expected over the forecast period
Competitive landscape to remain stable with Migros on top
Innovations set to focus on superfoods such as cocoa nibs
CATEGORY DATA
Table 63 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
Table 64 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
Table 65 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
Table 66 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
Table 67 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020
Table 68 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
Table 69 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
Table 70 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
Table 71 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
Table 72 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
Table 73 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Increased health awareness drives demand for NH packaged food
Naturally healthy versions of staple foods demonstrate the most dynamic growth
Home snacking trend benefits NH fruit snacks, NH cereal bars, and NH high fibre sweet biscuits
RECOVERY AND OPPORTUNITIES
Naturally healthy packaged food set for growth in line with increasing popularity of health and wellness trend
Supermarkets to remain most popular channel; private label to promote domestic and authentic sourcing to attract consumers
NH rice, pasta and honey will be dynamic; further new product developments to include healthy pulses and grains
CATEGORY DATA
Table 74 Sales of NH Packaged Food by Category: Value 2015-2020
Table 75 Sales of NH Packaged Food by Category: % Value Growth 2015-2020
Table 76 NBO Company Shares of NH Packaged Food: % Value 2016-2020
Table 77 LBN Brand Shares of NH Packaged Food: % Value 2017-2020
Table 78 Distribution of NH Packaged Food by Format: % Value 2015-2020
Table 79 Forecast Sales of NH Packaged Food by Category: Value 2020-2025
Table 80 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Categories shows strongest growth within health and wellness packaged food
Strong growth in organic milk formula as consumers increasingly conscious of what they give to their children
New launches from Zweifel and Migros focus on domestic production
RECOVERY AND OPPORTUNITIES
Competition set to intensify amongst leading players and private label discounters
Consumers increasingly show preference for domestic products due to being safer and more environmentally sustainable
Supermarkets to remain leading channel; e-commerce to show strong growth
CATEGORY DATA
Table 81 Sales of Organic Packaged Food by Category: Value 2015-2020
Table 82 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020
Table 83 NBO Company Shares of Organic Packaged Food: % Value 2016-2020
Table 84 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020
Table 85 Distribution of Organic Packaged Food by Format: % Value 2015-2020
Table 86 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025
Table 87 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025