Table of Content

Health and Wellness in Israel
Euromonitor International
February 2022

List Of Contents And Tables

HEALTH AND WELLNESS IN ISRAEL
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2016-2021
Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 3 Sales of Health and Wellness by Category: Value 2016-2021
Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
BETTER FOR YOU BEVERAGES IN ISRAEL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Healthy lifestyles are increasingly important to consumers, boosting sales of BFY beverages
Consumption shift due to product labelling regulation
Central Beverage maintains its lead with strong, widely available brands
PROSPECTS AND OPPORTUNITIES
Shift to healthier beverages and lack of innovation set to impact future sales
BFY reduced caffeine tea likely to perform well
Strong customer loyalty to continue to benefit Central Beverage
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2016-2021
Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL BEVERAGES IN ISRAEL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers are seeking more products with added health benefits
FF sport drinks continues to drive growth
Tempo Beverages remains the leading player in 2021
PROSPECTS AND OPPORTUNITIES
Future growth with the penetration of more FF products
Health awareness trend to drive sales
Leading players adapt their products to market trends
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 27 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 28 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 29 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 30 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 31 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
NATURALLY HEALTHY BEVERAGES IN ISRAEL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Time at home, a focus on health and premiumisation trends benefit sales in 2021
Shift to naturally healthy beverages with consumer desire to buy less processed products
Wissotzky Tea continues to lead in 2021, benefiting from extensive distribution, strong consumer loyalty and innovation
PROSPECTS AND OPPORTUNITIES
NH teas to perform well as part of the healthier lifestyle trend
Rising consumer awareness and product variety to benefit 100% superfruit juice
Innovation and catering to health trends key to success
CATEGORY DATA
Table 32 Sales of NH Beverages by Category: Value 2016-2021
Table 33 Sales of NH Beverages by Category: % Value Growth 2016-2021
Table 34 NBO Company Shares of NH Beverages: % Value 2017-2021
Table 35 LBN Brand Shares of NH Beverages: % Value 2018-2021
Table 36 Distribution of NH Beverages by Format: % Value 2016-2021
Table 37 Forecast Sales of NH Beverages by Category: Value 2021-2026
Table 38 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
ORGANIC BEVERAGES IN ISRAEL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Organic trend gaining momentum
Distribution shift as a result of COVID-19
Alternative Pharma leads with its popular Pukka brand
PROSPECTS AND OPPORTUNITIES
Health and premiumisation trends drive organic consumption
Increasing awareness and availability to support future sales of organic tea
Growth of Keshet brand with wider distribution following its acquisition by Priniv
CATEGORY DATA
Table 39 Sales of Organic Beverages by Category: Value 2016-2021
Table 40 Sales of Organic Beverages by Category: % Value Growth 2016-2021
Table 41 NBO Company Shares of Organic Beverages: % Value 2017-2021
Table 42 LBN Brand Shares of Organic Beverages: % Value 2018-2021
Table 43 Distribution of Organic Beverages by Format: % Value 2016-2021
Table 44 Forecast Sales of Organic Beverages by Category: Value 2021-2026
Table 45 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
BETTER FOR YOU PACKAGED FOOD IN ISRAEL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rising health awareness continues to drive growth in 2021 but at a slower rate as consumers return to their regular lives
Labelling regulation influences consumers’ choices
Strauss Group maintains its lead in 2021
PROSPECTS AND OPPORTUNITIES
Healthy eating trend to ensure further category growth
New product launches in response to labelling regulation
Treasury also wants to impose a tax on sugary drinks
CATEGORY DATA
Table 46 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 47 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 48 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 49 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 50 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 51 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 52 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
FREE FROM IN ISRAEL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Free from lactose benefits from increasing product availability
Rising health and allergy awareness, and increasing product availability drive gluten free sales
Meat free growth thanks to health and environmental reasons
PROSPECTS AND OPPORTUNITIES
Tnuva to expand target audience and sales of meet free with the launch of Meatless Farm
Remilk producing milk proteins identical to animal proteins
Tnuva set to maintain its lead over the forecast period
CATEGORY DATA
Table 53 Sales of Free From by Category: Value 2016-2021
Table 54 Sales of Free From by Category: % Value Growth 2016-2021
Table 55 NBO Company Shares of Free From: % Value 2017-2021
Table 56 LBN Brand Shares of Free From: % Value 2018-2021
Table 57 Distribution of Free From by Format: % Value 2016-2021
Table 58 Forecast Sales of Free From by Category: Value 2021-2026
Table 59 Forecast Sales of Free From by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL PACKAGED FOOD IN ISRAEL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Products with health benefits in demand in the wake of COVID-19
Protein trend continues in 2021
Strauss Group leads with its strong distribution and marketing
PROSPECTS AND OPPORTUNITIES
Increasingly health-conscious consumers are looking for added vitamins, minerals and functionality
Tara Dairy adds vitamin D to its products to address vitamin deficiency
Protein-enriched food to enjoy further growth as a wider variety of products are available
CATEGORY DATA
Table 60 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 61 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 62 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 63 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 64 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 65 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 66 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 67 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 68 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 69 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 70 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
NATURALLY HEALTHY PACKAGED FOOD IN ISRAEL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Further growth with rising health consciousness and premiumisation trends
NH high-fibre bread continues to grow in 2021 and drive expansion
Angel Bakery and J & E Berman lead with their strong market presence and trusted brands
PROSPECTS AND OPPORTUNITIES
Consumers keen to ditch excessively processed products
NH high fibre bread to benefit as many companies put a strong focus on these products
Ongoing shift to olive oil
CATEGORY DATA
Table 71 Sales of NH Packaged Food by Category: Value 2016-2021
Table 72 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 73 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 74 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 75 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 76 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 77 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
ORGANIC PACKAGED FOOD IN ISRAEL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rising health awareness and clean label trends benefit sales in 2021
Shifts in distribution due to COVID-19
High prices and low consumer awareness continue to limit growth
PROSPECTS AND OPPORTUNITIES
Leading Harduf brand expected to lose share with the development of private label over the forecast period
E-commerce growth to support future category growth
Expansion of Shufersal’s private label brand Green
CATEGORY DATA
Table 78 Sales of Organic Packaged Food by Category: Value 2016-2021
Table 79 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
Table 80 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
Table 81 Distribution of Organic Packaged Food by Format: % Value 2016-2021
Table 82 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
Table 83 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026