Table of Content

Health and Wellness in Colombia
Euromonitor International
February 2020

LIST OF CONTENTS AND TABLES

Executive Summary
Health and Wellness Sees Strong Performance Overall
New Labelling Regulations Rejected
Domestic Companies Retain Strong Positions While Private Label Gains Further Share
Retailers Investing in Health and Wellness
Rising Health Consciousness Offers Strong Potential for Hw Products
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2014-2019
Table 2 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 3 Sales of Health and Wellness by Category: Value 2014-2019
Table 4 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 7 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 8 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 9 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 11 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 13 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Reduced Sugar Carbonates Remain King Due To Low Prices and Healthier Image
Reduced Caffeine Coffee Sales Remain Limited Due To Negative Perceptions
Consumers Shifting To Reduced Sugar Powder Concentrates As Standard Options Decline
Competitive Landscape
Strong Advertising and Product Reformulation Sees Fomento Regain Share
Hatsu Brand Introduces New Premium Line
Lack of Demand Limits Development in Bfy Reduced Caffeine Beverages
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2014-2019
Table 18 Sales of BFY Beverages by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of BFY Beverages: % Value 2015-2019
Table 20 LBN Brand Shares of BFY Beverages: % Value 2016-2019
Table 21 Distribution of BFY Beverages by Format: % Value 2014-2019
Table 22 Forecast Sales of BFY Beverages by Category: Value 2019-2024
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
Good Fat, Bad Fat and the Path To Good Health
Campaigners Fight To Raise Awareness About the Dangers of Sugar
Busy Lives and Growing Health Concerns Point To Bright Future for Bfy Packaged Food
Competitive Landscape
Dairy Producers Lead the Way
C?a De Galletas Noel Holds Monopoly When It Comes Reduced Fat Sweet Biscuits
Private Label Gradually Gains Traction in Bfy Packaged Food
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2014-2019
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2015-2019
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2016-2019
Table 28 Distribution of BFY Packaged Food by Format: % Value 2014-2019
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Lack of Innovation Limits Development of Ff Beverages
Ff Energy Drinks Developing A Loyal Following
Adult-specific Ff Beverages Could Lead To Interesting Developments
Competitive Landscape
Quala Retains Lead Thanks To Dominance in Ff Energy Drinks
Local Player Struggles in the Face of Mounting Competition
Ajecolombia Sees Healthy Growth Thanks To New Distribution Strategy
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Table 33 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2014-2019
Table 34 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2014-2019
Table 35 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
Table 36 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
Table 37 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
Table 38 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
Table 39 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
Fortification As Standard
Ff Snack Bars Benefits From Convenience
Mixed Results for Ff Milk and Ff Milk Formula
Competitive Landscape
Alpina Maintains Lead As Range of Ff Milk Formula Continues To Grow
Bimbo Holds Monopoly in Ff Bread
Doria Targets Lower-income Households With Its Ff Pasta
Category Data
Table 40 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
Table 41 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
Table 42 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
Table 43 Key Functional Ingredients in Fortified/Functional Bread: % Value 2014-2019
Table 44 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
Table 45 Key Functional Ingredients in Fortified/Functional Milk: % Value 2014-2019
Table 46 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
Table 47 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
Table 48 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
Table 49 LBN Brand Shares of Fortified/Functional Bread: % Value 2016-2019
Table 50 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
Table 51 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
Table 52 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Lactose Free Dairy the Key Growth Driver Due To Healthy Perception
Strong Brand Names Aid the Development of Free From Gluten Pasta
Growing Interest in Meat-free and Flexitarian Diets
Competitive Landscape
Local Dairy Company Reduces Prices To Drive Interest Free From Lactose Dairy
Productos Alimenticios Doria Is the Pioneer in Free From Gluten
Free From Offers Strong Potential
Category Data
Table 53 Sales of Free From by Category: Value 2014-2019
Table 54 Sales of Free From by Category: % Value Growth 2014-2019
Table 55 NBO Company Shares of Free From: % Value 2015-2019
Table 56 LBN Brand Shares of Free From: % Value 2016-2019
Table 57 Distribution of Free From by Format: % Value 2014-2019
Table 58 Forecast Sales of Free From by Category: Value 2019-2024
Table 59 Forecast Sales of Free From by Category: % Value Growth 2019-2024
Headlines
Prospects
Consumers Go Back To Basics in Search of Good Health
Rising Income Generates Increased Demand for Nh Natural Mineral Water
Foodservice Helping To Educate Consumers
Competitive Landscape
Agricola Expands Its Offering and Wins Share
Fomento Retains Strong Lead Thanks To Dominance of Nh Bottled Water
Saviloe’s Aloe Drink Gaining A Fan Base
Category Data
Table 60 Sales of NH Beverages by Category: Value 2014-2019
Table 61 Sales of NH Beverages by Category: % Value Growth 2014-2019
Table 62 NBO Company Shares of NH Beverages: % Value 2015-2019
Table 63 LBN Brand Shares of NH Beverages: % Value 2016-2019
Table 64 Distribution of NH Beverages by Format: % Value 2014-2019
Table 65 Forecast Sales of NH Beverages by Category: Value 2019-2024
Table 66 Forecast Sales of NH Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
Fibre Celebrated As An Important Superfood
Healthy Snacking A Key Growth Driver
Consumers Switching To Healthier Options Within Edible Oils
Competitive Landscape
PepsiCo Leads Through Natuchips
C?a De Galletas Noel SA Launches New Line of Nh Nuts, Seeds and Trail Mixes
Global Giant Unilever Dips Its Toe Into Nh Packaged Food With New Brand
Category Data
Table 67 Sales of NH Packaged Food by Category: Value 2014-2019
Table 68 Sales of NH Packaged Food by Category: % Value Growth 2014-2019
Table 69 NBO Company Shares of NH Packaged Food: % Value 2015-2019
Table 70 LBN Brand Shares of NH Packaged Food: % Value 2016-2019
Table 71 Distribution of NH Packaged Food by Format: % Value 2014-2019
Table 72 Forecast Sales of NH Packaged Food by Category: Value 2019-2024
Table 73 Forecast Sales of NH Packaged Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Coffee Key To Organic Beverages
Small Presence of Organic Coffee in Premium Lines
Negligible Presence of Organic Soft Drinks
Competitive Landscape
Procafecol Focuses on Quality and Distribution To Win Share
Buend?a Organico Liofilizado Dominates Organic Instant Coffee
Smaller Players Struggle To Compete in Organic Fresh Coffee Due To Limited Distribution
Category Data
Table 74 Sales of Organic Beverages by Category: Value 2014-2019
Table 75 Sales of Organic Beverages by Category: % Value Growth 2014-2019
Table 76 NBO Company Shares of Organic Beverages: % Value 2015-2019
Table 77 LBN Brand Shares of Organic Beverages: % Value 2016-2019
Table 78 Distribution of Organic Beverages by Format: % Value 2014-2019
Table 79 Forecast Sales of Organic Beverages by Category: Value 2019-2024
Table 80 Forecast Sales of Organic Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
High Prices and Limited Distribution Hampers the Category’s Development
Limited Variety and High Prices Prevents Parents From Switching To Organic Baby Food
Slow Development of Local Organic Offer
Competitive Landscape
Mah! Colombia Creates Brand Awareness Through Community Programmes
Fragmented Presence of Organic Packaged Food
Private Label Remains Absent But Could Offer Potential for Category Growth
Category Data
Table 81 Sales of Organic Packaged Food by Category: Value 2015-2019
Table 82 Sales of Organic Packaged Food by Category: % Value Growth 2015-2019
Table 83 NBO Company Shares of Organic Packaged Food: % Value 2015-2019
Table 84 LBN Brand Shares of Organic Packaged Food: % Value 2016-2019
Table 85 Distribution of Organic Packaged Food by Format: % Value 2014-2019
Table 86 Forecast Sales of Organic Packaged Food by Category: Value 2019-2024
Table 87 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2019-2024