Table of Content

Health and Wellness in Australia
Euromonitor International
April 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
Growing health consciousness increasingly influences consumer choices and purchasing decisions
Increasing importance of functional benefits as consumers embrace health and wellbeing trend
Major players commit to consumer drive to make healthier choices
Supermarkets the leading distribution channel for non-alcoholic drinks and packaged food
Growing embodiment of health and wellness
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2014-2019
Table 2 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 3 Sales of Health and Wellness by Category: Value 2014-2019
Table 4 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 7 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 8 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 9 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 11 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 13 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources
HEADLINES
PROSPECTS
Despite drive towards healthier beverages, consumers unwilling to compromise on flavour
Consumers seek to reduce their sugar consumption
Consumer dislike of artificial sweeteners lingers
COMPETITIVE LANDSCAPE
Coca-Cola Amatil leads BFY beverages though share continues to decline
Major soft drinks manufacturers commit to reducing the sugar content of their beverages
Private label sees growth within BFY beverages
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2014-2019
Table 18 Sales of BFY Beverages by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of BFY Beverages: % Value 2015-2019
Table 20 LBN Brand Shares of BFY Beverages: % Value 2016-2019
Table 21 Distribution of BFY Beverages by Format: % Value 2014-2019
Table 22 Forecast Sales of BFY Beverages by Category: Value 2019-2024
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Health consciousness supporting growth of fortified/functional beverages
FF RTD tea enjoys a boost to growth with the launch of a new product
Reduced-sugar energy drinks records strong growth while sports drinks drives FF powder concentrates
COMPETITIVE LANDSCAPE
Coca-Cola Amatil leads fortified/functional beverages
Frucor Suntory Australia retains second spot in fortified/functional beverages
Red Bull Australia remains in third place
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2014-2019
Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2014-2019
Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2014-2019
Table 29 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2014-2019
Table 30 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
Table 31 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
Table 32 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
Table 33 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
Table 34 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Kombucha continues to increase in availability and popularity
Health positioning stimulates strong value growth for NH superfruit 100% juice
Growth of NH carbonated natural mineral bottled water supported by rising health consciousness
COMPETITIVE LANDSCAPE
Lion retains top spot in naturally healthy beverages during 2019 despite contracting share
Coca-Cola Amatil maintains a steady share in naturally healthy beverages
Growth for Nudie Foods Australia as consumers value 100% juice made from local ingredients
CATEGORY DATA
Table 35 Sales of NH Beverages by Category: Value 2014-2019
Table 36 Sales of NH Beverages by Category: % Value Growth 2014-2019
Table 37 NBO Company Shares of NH Beverages: % Value 2015-2019
Table 38 LBN Brand Shares of NH Beverages: % Value 2016-2019
Table 39 Distribution of NH Beverages by Format: % Value 2014-2019
Table 40 Forecast Sales of NH Beverages by Category: Value 2019-2024
Table 41 Forecast Sales of NH Beverages by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Organic chocolate-based flavoured powdered drinks and organic coffee appeal to children and adults for their health and ethical credentials
Organic green tea records significant growth due to its health positioning
Organic 100% juice sales supported by all natural and locally sourced ingredients
COMPETITIVE LANDSCAPE
Nerada Tea the largest player in organic beverages thanks to its wide range
Share growth for Republica Coffee as it appeals to consumers’ environmental and ethical concerns
Parker’s Organic Juices achieves sold growth thanks to its organic soft drinks and 100% juice
CATEGORY DATA
Table 42 Sales of Organic Beverages by Category: Value 2014-2019
Table 43 Sales of Organic Beverages by Category: % Value Growth 2014-2019
Table 44 NBO Company Shares of Organic Beverages: % Value 2015-2019
Table 45 LBN Brand Shares of Organic Beverages: % Value 2016-2019
Table 46 Distribution of Organic Beverages by Format: % Value 2014-2019
Table 47 Forecast Sales of Organic Beverages by Category: Value 2019-2024
Table 48 Forecast Sales of Organic Beverages by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Overall stagnating demand for better for you as consumers increasingly move towards natural food options
Positive performances for niche areas within BFY reduced fat packaged food
Calls to reduce salt in Australian diets does not translate into stronger sales for BFY reduced salt food
COMPETITIVE LANDSCAPE
High fragmentation with strong presence of private label and increasing entry of smaller players
Positive performances in niche areas
Local player looks to natural trend for reduced salt soup
CATEGORY DATA
Table 49 Sales of BFY Packaged Food by Category: Value 2014-2019
Table 50 Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
Table 51 NBO Company Shares of BFY Packaged Food: % Value 2015-2019
Table 52 LBN Brand Shares of BFY Packaged Food: % Value 2016-2019
Table 53 Distribution of BFY Packaged Food by Format: % Value 2014-2019
Table 54 Forecast Sales of BFY Packaged Food by Category: Value 2019-2024
Table 55 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Increasing demand for free from as consumers continue to review their diets, influenced by global health trends
Sustainability and environmental issues combine with health trends to drive strong performance by free from meat
Free from gluten expands target audience from initial consumer base of coeliac sufferers
COMPETITIVE LANDSCAPE
Intensified competition leads to share loss for leader The Sanitarium Health Food Co
New launches under free from dairy
Local producers of free from meat aim to challenge leading brands
CATEGORY DATA
Table 56 Sales of Free From by Category: Value 2014-2019
Table 57 Sales of Free From by Category: % Value Growth 2014-2019
Table 58 NBO Company Shares of Free From: % Value 2015-2019
Table 59 LBN Brand Shares of Free From: % Value 2016-2019
Table 60 Distribution of Free From by Format: % Value 2014-2019
Table 61 Forecast Sales of Free From by Category: Value 2019-2024
Table 62 Forecast Sales of Free From by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Solid performance for FF baby food supported by new launches with further development expected
Fortified snacking combines convenience with nutritional requirements
Boost to demand for FF breakfast cereals as intensified competition leads to reduction in average unit price
COMPETITIVE LANDSCAPE
Increasing fragmentation with close competition amongst leading players
Probiotics continues to gain in popularity amongst new launches
Ongoing decline for FF bread as consumers look to alternative types or new breakfast options
CATEGORY DATA
Table 63 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
Table 64 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
Table 65 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
Table 66 Key Functional Ingredients in Fortified/Functional Bread: % Value 2014-2019
Table 67 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
Table 68 Key Functional Ingredients in Fortified/Functional Milk: % Value 2014-2019
Table 69 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
Table 70 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
Table 71 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
Table 72 LBN Brand Shares of Fortified/Functional Bread: % Value 2016-2019
Table 73 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
Table 74 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
Table 75 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Pasta is strongest performer within NH high fibre food
NH nuts, seeds and trail mixes continues to benefit from healthy snacking trend
NH sour milk products records high growth, supporting digestive health
COMPETITIVE LANDSCAPE
Private label holds prominent position within naturally health packaged food
Smaller NH honey brands look to capitalise on negative publicity for Capilano
Australians remain loyal to local brands, particularly those supporting sustainable farming practices
CATEGORY DATA
Table 76 Sales of NH Packaged Food by Category: Value 2014-2019
Table 77 Sales of NH Packaged Food by Category: % Value Growth 2014-2019
Table 78 NBO Company Shares of NH Packaged Food: % Value 2015-2019
Table 79 LBN Brand Shares of NH Packaged Food: % Value 2016-2019
Table 80 Distribution of NH Packaged Food by Format: % Value 2014-2019
Table 81 Forecast Sales of NH Packaged Food by Category: Value 2019-2024
Table 82 Forecast Sales of NH Packaged Food by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Ongoing declining demand for organic milk, but niche areas of organic dairy perform well
Organic edible oil benefits from expansion and positive perception of healthy fats
Healthy snacking trend drives growth of organic savoury snacks
COMPETITIVE LANDSCAPE
Woolworths leads fragmented landscape and feels pressure from more dynamic players
Smaller local players likely to attract consumers within organic honey
Domestic player ventures into organic canned tomatoes
CATEGORY DATA
Table 83 Sales of Organic Packaged Food by Category: Value 2014-2019
Table 84 Sales of Organic Packaged Food by Category: % Value Growth 2014-2019
Table 85 NBO Company Shares of Organic Packaged Food: % Value 2015-2019
Table 86 LBN Brand Shares of Organic Packaged Food: % Value 2016-2019
Table 87 Distribution of Organic Packaged Food by Format: % Value 2014-2019
Table 88 Forecast Sales of Organic Packaged Food by Category: Value 2019-2024
Table 89 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2019-2024