Table of Content

Gardening in South Africa
Euromonitor International
June 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Urbanisation boosts sales for gardening, which remains a pastime more evident among suburban homeowners
The challenging economic environment makes it difficult for many to purchase a house, stifling growth for gardening
Lawnmowers are back in business, as drought restrictions are removed
COMPETITIVE LANDSCAPE
No change at the top as gardening is led by players with strong brand presence, available through multiple retailers across the country
New players are hesitant to enter the landscape, as gardening is not considered a priority by many
Growth is low for the forecast period as many consumers become more conscious of their water use in the garden
CATEGORY DATA
Table 1 Sales of Gardening by Category: Value 2014-2019
Table 2 Sales of Gardening by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Gardening: % Value 2015-2019
Table 4 LBN Brand Shares of Gardening: % Value 2016-2019
Table 5 Distribution of Gardening by Format: % Value 2014-2019
Table 6 Forecast Sales of Gardening by Category: Value 2019-2024
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Growth is driven by increasing urbanisation, however, levels are stifled due to the challenging economy, and consumers focus on DIY
Rising apartment living, DIY trends, and the growing preference for LED bulbs shapes the landscape in 2019
Mr Price Group Ltd leads the landscape, as private label has a challenging year, competing against established brands
E-commerce, warehouse clubs and non-traditional furnishing stores are becoming a growing threat to traditional retailers on the landscape
Growth across the forecast period is driven by home improvements, as consumers continue to invest in their properties
MARKET DATA
Table 8 Sales of Home and Garden by Category: Value 2014-2019
Table 9 Sales of Home and Garden by Category: % Value Growth 2014-2019
Table 10 NBO Company Shares of Home and Garden: % Value 2015-2019
Table 11 LBN Brand Shares of Home and Garden: % Value 2016-2019
Table 12 Distribution of Home and Garden by Format: % Value 2014-2019
Table 13 Distribution of Home and Garden by Format and Category: % Value 2019
Table 14 Forecast Sales of Home and Garden by Category: Value 2019-2024
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024
CORONAVIRUS (COVID-19)
SOURCES
Summary 1 Research Sources