Table of Content

Health and Wellness in the United Kingdom
Euromonitor International
December 2021

List Of Contents And Tables

HEALTH AND WELLNESS IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2016-2021
Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 3 Sales of Health and Wellness by Category: Value 2016-2021
Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
BETTER FOR YOU BEVERAGES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for BFY beverages remains strong after the pandemic
Reduced sugar nectars and juice drinks maintain growth in 2021
Pandemic results in sales growth for BFY reduced caffeine hot drinks
PROSPECTS AND OPPORTUNITIES
Health and wellness trend to play in favour of BFY reduced sugar soft drinks
Future legislative changes could be an opportunity for healthier soft drinks
Rising health-consciousness to support growth in reduced caffeine black tea
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2016-2021
Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL BEVERAGES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Added vitamins and minerals seen as an attractive feature in soft drinks
Natural and functional increasingly seen as an important mix
FF tea benefits from enhanced health and wellness trend
PROSPECTS AND OPPORTUNITIES
Strength of FF bottled water and fruit/vegetable juice set to continue
Consumer awareness to play an important role in new product developments
Rising consumer interest in relaxing beverages
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 27 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2016-2021
Table 28 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021
Table 29 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
Table 30 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
Table 31 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021
Table 32 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 33 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 34 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 35 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 36 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
NATURALLY HEALTHY BEVERAGES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Impact of the pandemic still driving consumers to NH beverages
Return of on-the-go consumption crucial for NH bottled water
Healthy positioning of NH tea boosts growth
PROSPECTS AND OPPORTUNITIES
NH 100% juice to continue its positive performance in the forecast period
Sustainability trend impacting NH bottled water
Growing consumer demand for exotic tastes in NH tea
CATEGORY DATA
Table 37 Sales of NH Beverages by Category: Value 2016-2021
Table 38 Sales of NH Beverages by Category: % Value Growth 2016-2021
Table 39 NBO Company Shares of NH Beverages: % Value 2017-2021
Table 40 LBN Brand Shares of NH Beverages: % Value 2018-2021
Table 41 Distribution of NH Beverages by Format: % Value 2016-2021
Table 42 Forecast Sales of NH Beverages by Category: Value 2021-2026
Table 43 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
ORGANIC BEVERAGES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth of organic beverages remains high in 2021
Opposing performances for organic 100% juice and organic concentrates
Organic hot drinks become more popular, spurring overall category growth
PROSPECTS AND OPPORTUNITIES
Conflict between organic beverages’ high prices and the need for healthier variants
New ingredients and flavours to be explored in the category
Sustainability at the forefront, driving further growth in organic hot drinks
CATEGORY DATA
Table 44 Sales of Organic Beverages by Category: Value 2016-2021
Table 45 Sales of Organic Beverages by Category: % Value Growth 2016-2021
Table 46 NBO Company Shares of Organic Beverages: % Value 2017-2021
Table 47 LBN Brand Shares of Organic Beverages: % Value 2018-2021
Table 48 Distribution of Organic Beverages by Format: % Value 2016-2021
Table 49 Forecast Sales of Organic Beverages by Category: Value 2021-2026
Table 50 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
BETTER FOR YOU PACKAGED FOOD IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Retail sales record slight decline as out-of-home mobility starts recovering
Demand for reduced salt sauces, dressings and condiments remains strong as cooking-at-home increases
Desire for low sugar variants rises as consumers look for permissible indulgence
PROSPECTS AND OPPORTUNITIES
HFSS regulation will accelerate the demand for BFY products, especially in snack categories
Reduced sugar ice cream set to record the strongest growth, driven by permissible indulgence
Public campaigns to fight child obesity will favour sugar-free sugar confectionery
CATEGORY DATA
Table 51 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 52 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 53 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 54 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 55 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 56 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 57 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
FREE FROM IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales of free from packaged food continue growing as awareness of healthy eating and sustainable consumption rise
The impressively dynamic free from meat category attracts new players
The dairy industry continues investing in plant-based offerings
PROSPECTS AND OPPORTUNITIES
The trends towards healthy nutrition and sustainability drive demand for free from packaged food
Free from meat packaged food set to record the strongest growth
Further innovation expected in free from dairy and lactose categories
CATEGORY DATA
Table 58 Sales of Free From by Category: Value 2016-2021
Table 59 Sales of Free From by Category: % Value Growth 2016-2021
Table 60 NBO Company Shares of Free From: % Value 2017-2021
Table 61 LBN Brand Shares of Free From: % Value 2018-2021
Table 62 Distribution of Free From by Format: % Value 2016-2021
Table 63 Forecast Sales of Free From by Category: Value 2021-2026
Table 64 Forecast Sales of Free From by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL PACKAGED FOOD IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales of FF packaged food decline slightly following a year of strong growth
Innovation in FF dairy products evolves around protein content
More at-home breakfast occasions maintain elevated demand for FF breakfast cereals
PROSPECTS AND OPPORTUNITIES
FF packaged food set to grow, driven by the recovery of snacking occasions
Innovation set to continue focusing on gut health in FF baby food and FF dairy
Gum players invest in fortifying their products to reverse the negative outlook
CATEGORY DATA
Table 65 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 66 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 67 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 68 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
Table 69 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2016-2021
Table 70 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 71 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 72 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021
Table 73 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 74 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 75 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 76 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021
Table 77 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 78 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 79 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
NATURALLY HEALTHY PACKAGED FOOD IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
High-fibre staple foods record a decline due to reduced eating occasions at home
Demand for sour milk products and honey sustained as consumers focus on boosting immune health
Snack manufacturers invest in permissible indulgence through acquisitions
PROSPECTS AND OPPORTUNITIES
Health and wellness trend will drive demand for NH sour milk products and nuts, seeds and trail mixes
NH packaged food set to be boosted by the snacking trend
Increasing interest in low-carb diets will sustain the growth of NH bread, pasta and rice
CATEGORY DATA
Table 80 Sales of NH Packaged Food by Category: Value 2016-2021
Table 81 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 82 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 83 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 84 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 85 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 86 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
ORGANIC PACKAGED FOOD IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales of organic packaged food continue growing due to association with health and sustainability
Parents’ concerns about the safety of baby food drive demand for organic offerings
Home seclusion supports the growth of organic cooking ingredients and ready meals
PROSPECTS AND OPPORTUNITIES
Health and environmental concerns to drive the positive performance of organic packaged food
Sales of organic baby food will be boosted by awareness campaigns from Public Health England (PHE)
Sales of organic snacks set to grow as out-of-home mobility increases
CATEGORY DATA
Table 87 Sales of Organic Packaged Food by Category: Value 2016-2021
Table 88 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
Table 89 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
Table 90 Distribution of Organic Packaged Food by Format: % Value 2016-2021
Table 91 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
Table 92 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026