Health and Wellness in Russia
Euromonitor International
February 2020

LIST OF CONTENTS AND TABLES

Executive Summary
Consumers Need Convincing That Health and Wellness Products Are Worth the Cost
Manufacturers Intensify Efforts To Increase Consumer Awareness
Multinationals Continue To Lead in Russia in 2019
Store-based Retailing Remains Leading Channel, and Internet Retailing Starts To Gain Ground
Price Remains Primary Concern for Russian Consumers and Will Determine Future Growth
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2014-2019
Table 2 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 3 Sales of Health and Wellness by Category: Value 2014-2019
Table 4 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 7 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 8 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 9 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 11 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 13 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Bfy Beverages Goes From Strength To Strength
No Real Demand for Reduced Caffeine Carbonates
Consumption of Bfy Beverages Remains Comparatively Low in Russia
Competitive Landscape
Coca-Cola Refreshments Stays in the Lead
Multinationals Continue To Lead Reduced Caffeine Hot Drinks
Price Remains A Priority for Russian Consumers
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2014-2019
Table 18 Sales of BFY Beverages by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of BFY Beverages: % Value 2015-2019
Table 20 LBN Brand Shares of BFY Beverages: % Value 2016-2019
Table 21 Distribution of BFY Beverages by Format: % Value 2014-2019
Table 22 Forecast Sales of BFY Beverages by Category: Value 2019-2024
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
Bfy Packaged Food Set To See Slight Decline Over Forecast Period
Innovation in Bfy Reduced Fat Sauces, Dressings and Condiments Includes More Plant-based Ingredients
Consumers Start To Show Preference for Reduced Salt Frozen Seafood
Competitive Landscape
Mars Sustains Its Lead in Better for You Packaged Food
New Launches Boost Sales of Reduced Sugar Chocolate Confectionery and Reduced Sugar Sweet Biscuits
Domik V Derevne Continues As Leading Brand in Bfy Reduced Fat Packaged Food
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2014-2019
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2015-2019
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2016-2019
Table 28 Distribution of BFY Packaged Food by Format: % Value 2014-2019
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Naturalness Trend Is Key Driver of Development in F/f Beverages
Hybrid Drink-snacks Satisfy Consumer Demand for Added Benefits
Consumers Show Rising Interest in Energy Drinks, Supporting Rapid Growth and Development
Competitive Landscape
Multinationals Maintain Lead of F/f Beverages
Nestl? Russia Stays Ahead in F/f Hot Drinks
F/f Fruit/vegetable Juice Remains Fragmented
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2014-2019
Table 34 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2014-2019
Table 35 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2014-2019
Table 36 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2014-2019
Table 37 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
Table 38 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
Table 39 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
Consumers Start To Shift From Naturally Healthy Milk Products Towards F/f Milk
Further Development Expected for F/f Cereal Bars and F/f Breakfast Cereals
Future Development in F/f Packaged Food To Include New Positioning Claims
Competitive Landscape
Danone Russia and Nestl? Russia Lead F/f Packaged Food, Thanks To Extensive Brand Presence
F/f Dairy Stays Active With New Brands
F/f Products Extend Their Presence Across A Variety of Products
Category Data
Table 42 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
Table 43 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
Table 44 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
Table 45 Key Functional Ingredients in Fortified/Functional Bread: % Value 2014-2019
Table 46 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
Table 47 Key Functional Ingredients in Fortified/Functional Milk: % Value 2014-2019
Table 48 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2014-2019
Table 49 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
Table 50 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
Table 51 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
Table 52 LBN Brand Shares of Fortified/Functional Bread: % Value 2016-2019
Table 53 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
Table 54 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Free From Baby Food Continues To Drive Overall Development
Consumers Show Growing Interest in Free From Gluten Packaged Food Aimed at Adults
Free From Dairy Milk Continues To Grow, and Free From Meat Substitutes Gains Attention
Competitive Landscape
Hero Rus and Nestl? Russia Remain Leading Players in Free From in 2019
Free From Lactose Shows Continued Growth
New Brands Enter Free From Dairy Milk
Category Data
Table 56 Sales of Free From by Category: Value 2014-2019
Table 57 Sales of Free From by Category: % Value Growth 2014-2019
Table 58 NBO Company Shares of Free From: % Value 2015-2019
Table 59 LBN Brand Shares of Free From: % Value 2016-2019
Table 60 Distribution of Free From by Format: % Value 2014-2019
Table 61 Forecast Sales of Free From by Category: Value 2019-2024
Table 62 Forecast Sales of Free From by Category: % Value Growth 2019-2024
Headlines
Prospects
Nh Bottled Water Continues To Drive Development in Nh Beverages
Innovation in Nh Fruit/herbal Tea Promotes Growth
Price Remains Paramount in Purchasing Decisions
Competitive Landscape
Aqua Star Stays Ahead of Nh Beverages in 2019
Orimi Trade Still at the Top of Hot Drinks With Brands Greenfield and Tess
Nh Soft Drinks Sees Increase in Unit Price
Category Data
Table 63 Sales of NH Beverages by Category: Value 2014-2019
Table 64 Sales of NH Beverages by Category: % Value Growth 2014-2019
Table 65 NBO Company Shares of NH Beverages: % Value 2015-2019
Table 66 LBN Brand Shares of NH Beverages: % Value 2016-2019
Table 67 Distribution of NH Beverages by Format: % Value 2014-2019
Table 68 Forecast Sales of NH Beverages by Category: Value 2019-2024
Table 69 Forecast Sales of NH Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
New Labelling System Will Benefit Nh Packaged Food
Nh High Fibre Bread Gains Ground in Russia
Nh Packaged Food To See Greater Diversification
Competitive Landscape
Danone Russia Ao Leads, But Nh Packaged Food Remains Fragmented
Fazer Drives Development of Nh High Fibre Bread, and Set Yoghurts Go Mainstream
Bite Brand Is Innovation Leader in Nh Fruit and Nut Bars
Category Data
Table 70 Sales of NH Packaged Food by Category: Value 2014-2019
Table 71 Sales of NH Packaged Food by Category: % Value Growth 2014-2019
Table 72 NBO Company Shares of NH Packaged Food: % Value 2015-2019
Table 73 LBN Brand Shares of NH Packaged Food: % Value 2016-2019
Table 74 Distribution of NH Packaged Food by Format: % Value 2014-2019
Table 75 Forecast Sales of NH Packaged Food by Category: Value 2019-2024
Table 76 Forecast Sales of NH Packaged Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Organic Beverages Remains Niche in Russia
Organic Beverages Represented Mainly by Organic Fruit/vegetable Juice
New Legislation Takes Effect in January 2020
Competitive Landscape
Biotta Continues Its Lead in Organic Beverages
International Manufacturers Remain Primary Players in Organic Beverages
New Product Development Offers Hope for Future Growth
Category Data
Table 77 Sales of Organic Beverages by Category: Value 2014-2019
Table 78 Sales of Organic Beverages by Category: % Value Growth 2014-2019
Table 79 NBO Company Shares of Organic Beverages: % Value 2015-2019
Table 80 LBN Brand Shares of Organic Beverages: % Value 2016-2019
Table 81 Distribution of Organic Beverages by Format: % Value 2014-2019
Table 82 Forecast Sales of Organic Beverages by Category: Value 2019-2024
Table 83 Forecast Sales of Organic Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
New Regulations Provide Favourable Conditions for Growth of Organic Dairy
Organic Baby Food Remains Primary Driver of Organic Packaged Food Growth
New Legislation Set To Boost Consumer Awareness of Benefits of Organic Packaged Food
Competitive Landscape
Hipp Rus Remains Uncontested Leader in Organic Packaged Food
Local Manufacturers Launch Baby Food Products Within New Organic Framework
Organic Packaged Food Set To Expand Over the Forecast Period
Category Data
Table 84 Sales of Organic Packaged Food by Category: Value 2014-2019
Table 85 Sales of Organic Packaged Food by Category: % Value Growth 2014-2019
Table 86 NBO Company Shares of Organic Packaged Food: % Value 2015-2019
Table 87 LBN Brand Shares of Organic Packaged Food: % Value 2016-2019
Table 88 Distribution of Organic Packaged Food by Format: % Value 2014-2019
Table 89 Forecast Sales of Organic Packaged Food by Category: Value 2019-2024
Table 90 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2019-2024