Table of Content

Health and Wellness in Hong Kong, China
Euromonitor International
December 2021

List Of Contents And Tables

HEALTH AND WELLNESS IN HONG KONG, CHINA
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2016-2021
Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 3 Sales of Health and Wellness by Category: Value 2016-2021
Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
BETTER FOR YOU BEVERAGES IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Improving demand for better for you beverages in 2021 driven by soft drinks
Zero and reduced sugar options see improving demand due to health and wellness trend and return of on-the-go consumption occasions
Retailing continuously shifts within better for you beverages
PROSPECTS AND OPPORTUNITIES
Consumer demand for better for you beverages will continue to grow
Increasing focus on zero and reduced sugar options across the category
Challenges ahead for better for you beverages
CATEGORY DATA
Table 72 Sales of BFY Beverages by Category: Value 2016-2021
Table 73 Sales of BFY Beverages by Category: % Value Growth 2016-2021
Table 74 NBO Company Shares of BFY Beverages: % Value 2017-2021
Table 75 LBN Brand Shares of BFY Beverages: % Value 2018-2021
Table 76 Distribution of BFY Beverages by Format: % Value 2016-2021
Table 77 Forecast Sales of BFY Beverages by Category: Value 2021-2026
Table 78 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
NATURALLY HEALTHY BEVERAGES IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery for natural healthy beverages in 2021 driven by NH soft drinks
NH bottled water remains most popular option within the category
NH tea continues to benefit from health and wellness trend
PROSPECTS AND OPPORTUNITIES
Naturally healthy’s positioning becoming blurred with other health and wellness beverages
Active marketing communication from brands regarding benefits
Retailing shifts within naturally healthy beverages
CATEGORY DATA
Table 17 Sales of NH Beverages by Category: Value 2016-2021
Table 18 Sales of NH Beverages by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of NH Beverages: % Value 2017-2021
Table 20 LBN Brand Shares of NH Beverages: % Value 2018-2021
Table 21 Distribution of NH Beverages by Format: % Value 2016-2021
Table 22 Forecast Sales of NH Beverages by Category: Value 2021-2026
Table 23 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
ORGANIC BEVERAGES IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Organic beverages retain fashionable but premium perception in Hong Kong
Premiumisation trend supports demand for organic tea
Organic beverages remains niche within soft drinks
PROSPECTS AND OPPORTUNITIES
Lack of organic options within soft drinks offers expansion potential for players
Retailing shifts within organic beverages
Recovery by foodservice a threat to stronger retail demand
CATEGORY DATA
Table 24 Sales of Organic Beverages by Category: Value 2016-2021
Table 25 Sales of Organic Beverages by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of Organic Beverages: % Value 2017-2021
Table 27 LBN Brand Shares of Organic Beverages: % Value 2018-2021
Table 28 Distribution of Organic Beverages by Format: % Value 2016-2021
Table 29 Forecast Sales of Organic Beverages by Category: Value 2021-2026
Table 30 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
BETTER FOR YOU PACKAGED FOOD IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Back spike in better for you options
Ongoing demand for sensory experience while choosing better for you
Activated consumption of reduced salt butter for baking
PROSPECTS AND OPPORTUNITIES
Strong competition from other health and wellness products
Channel diversification is the key to expand business
CATEGORY DATA
Table 31 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 32 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 33 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 34 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 35 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 36 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 37 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
FREE FROM IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Greater focus on nutritional intake and dietary restrictions boost demand for free from
Greater diversity in free from formats
HA milk formula enjoys strong loyalty from local consumers
PROSPECTS AND OPPORTUNITIES
An inclusive and synergetic claim approach for plant-based food
Clean and natural increasingly important as specific claims for free from
CATEGORY DATA
Table 38 Sales of Free From by Category: Value 2016-2021
Table 39 Sales of Free From by Category: % Value Growth 2016-2021
Table 40 NBO Company Shares of Free From: % Value 2017-2021
Table 41 LBN Brand Shares of Free From: % Value 2018-2021
Table 42 Distribution of Free From by Format: % Value 2016-2021
Table 43 Forecast Sales of Free From by Category: Value 2021-2026
Table 44 Forecast Sales of Free From by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL PACKAGED FOOD IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Improving demand for RTD options driven by return to on-the-go consumption occasions
Back spike of fortified/functional packaged food for cooking occasions
Chesdale retains loyalty by featuring family and love in marketing efforts
PROSPECTS AND OPPORTUNITIES
Probiotic thriving in yoghurt, ?symbiotic? next
Stagnant performance of FF milk formula and powder milk
Expansion of functionality within FF sugar confectionery
CATEGORY DATA
Table 45 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 46 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 47 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 48 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
Table 49 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 50 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 51 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021
Table 52 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 53 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 54 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 55 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021
Table 56 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 57 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 58 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
NATURALLY HEALTHY PACKAGED FOOD IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
NH fruit snacks, and NH nuts, seeds and trail mixes see further demand due to healthy snacking
Rising importance of the “phygital” promotion approach of NH olive oil
PROSPECTS AND OPPORTUNITIES
Digestive health continues to be key competitive positioning for NH staple foods
Optimistic outlook for NH nuts and nut-based products
NH honey under pressure from consumer health
CATEGORY DATA
Table 59 Sales of NH Packaged Food by Category: Value 2016-2021
Table 60 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 61 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 62 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 63 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 64 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 65 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
ORGANIC PACKAGED FOOD IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Organic largely benefits from trading up of packaged food consumption
Organic snacks rising from niche status
Organic milk formula relies on local parents due to limited sales from Mainland China
PROSPECTS AND OPPORTUNITIES
Organic packaged food used for cooking enters mass channels
High potential of Japanese organic packaged food
E-commerce continues to gain share from bricks-and-mortar retailers
CATEGORY DATA
Table 66 Sales of Organic Packaged Food by Category: Value 2016-2021
Table 67 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
Table 68 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
Table 69 Distribution of Organic Packaged Food by Format: % Value 2016-2021
Table 70 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
Table 71 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL BEVERAGES IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers show increasing interest in fortified/functional beverages as on-the-go occasions return
Change in focus by players in terms of diversification
Fairly consolidated competitive landscape within FF soft drinks, while Red Bull benefits from return to on-the-go consumption
PROSPECTS AND OPPORTUNITIES
Continual development of fortified/functional beverages driven by ongoing health and wellness trend
Return of diversification of health elements and benefits as a focus for players
Retailing shifts within fortified/functional beverages
CATEGORY DATA
Table 79 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 80 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 81 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 82 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021
Table 83 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
Table 84 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
Table 85 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 86 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 87 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 88 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 89 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026